One
This is really its are promoted also suddenly, its die also ignore times!
How many business succeeds quickly, with splitting speed cruel rich; Again how many enterprise divides a second between fall from the sky, abruptly give out suffer slaughtered frightening cry.
Opportunity a place with a draught comes, predestined relationship border is met between, boil of blaze of how many enterprise is oily, jump downstage; Once blast tuyere disappears, again how many enterprise stages the tragedy that high table dives, flower of have no alternative falls!
Actually, country just has ability person to go out, to the enterprise fugacious promote decline, should join gentleman to already managed see for nothing empty. But, retreat in defeat this the company that China, declining tendency shows gradually, still let want the mind that join gentleman one shake:
It is Suo Ni unexpectedly!
2
Gigantic deficient 6.2 billion yuan!
Recombine, shutout, cut down the member of persons employed, the high level changes blood! !
Recently, big news transmits a series of all alone Buddhist nun, scamper gets a whole world dumbfounded:
Recombine: On March 26, all alone the Buddhist nun announces, undertake recombining considerably to the core business such as home appliance, camera, mobile phone, conformity creates electronic product and solution business. Shutout: On March 28, all alone the Buddhist nun announces formally, close Beijing plant! (this 1995 the Beijing factory of put into production is to all alone the Buddhist nun is in China's only smartphone plant) . Cut down the member of persons employed: On March 29, media coverage, before March 2020, 4000 employee of professional work of engine of Suo Nizhi hotshot will dismiss a half. Substitution: Just, the Suo Ni that be called " emancipator " , currently hold the post ofpresident to make the same score Jing Yifu to announce again, will retire formally in June, end career of his Suo Ni profession.Suo Ni produces such upheaval, because,be Suo Ni one of 3 big pillar development of mobile communication business is in a complete mess, mobile phone business is luckily more horrible.
Newest money newspaper shows Suo Ni, the four seasons was spent last year, deficit of branch of Suo Ni shift 15.5 billion yen, successive 4 quarters have not gains profit, in the past deficit of 4 quarters total 101 billion yen (add up to 6.19 billion yuan of RMBs about) , predict this money year still deficit 95 billion yen.
Yes, you were not misreaded, gigantic deficient 6.2 billion, this is the report that Suo Ni mobile phone handed over last year.
On market share, suo Ni also goes to Japan again to Asia-Pacific from the whole world mainland greeted comprehensive big be defeated.
In light of global limits, last year in July, suo Ni mobile phone is 0.3% ranks in American market share the 10th, european market share is 1.8% ranks the 9th, and in India flat drop before going out 22. Asia-Pacific market need not say more more, since after 2009 China for, the manufacturer of mobile phone of one numerous China such as millet, OPPO, Vivo rises abruptly, the sale that turns to this locality again to the price from function squelchs in the round, market share of Suo Ni drops already before going out 10 portion. See the sales volume of market of Japanese native land mobile phone again, 2017 money of Japanese year on mobile phone market, the apple occupies the first place with the shipment volume of 43.4% , it is Xia Pu next, just be Suo Ni next. And before this, suo Ni still is holding market second share in mobile phone sales volume of Japan.Yes, you did not misread: Suo Ni, this once gloden, male wind blast blast Japan is gigantic without bully, had lain nowadays the crossroad of swaying in the midst of a raging storm, outstanding achievement of Suo Ni mobile phone is swaying in the midst of a raging storm more, as if to drop possibly into abyss at any time, ring down the curtain cloudily!
Ma Huateng has said: "Giant did not catch up with a little situation, topple possibly. When giant is flat, temperature is warm still. " this word, resembling say for Suo Ni mobile phone: The rate of its decline is such fast, let everybody abrupt quickly be prevented not as good as, let everybody filled with apprehension, let everybody clutch wrist groan!
So a bloody tragic, be worth us the person is so vigilant!
3
Liu Qing has told: Although the road of life is endless, but crucial part often has a few situations only. Actually, this word also has enlightenment very much to entrepreneur.
Speak of Suo Ni, the Chinese won't be unfamiliar. The Suo Ni that held water 1946, ever was the delegate with Japanese the most typical pattern, also be the enterprise that Qiaobusi adores most.
From game, movie and TV, music, to TV, mobile phone, videocorder... its " blossom everywhere " product all scored all-time success in the market, suo Nishun situation became the world to consume the big boss of electronic industry be worthy of.
Want, in those days we, take Walkman of a Suo Ni to listening to tape or CD, it is a the most current fashion simply model.
Suo Ni mobile phone also borrows sign is red alled over half the sky. In those days, the advantage that because take a picture,quality and music broadcast, all alone the musical mobile phone of the Buddhist nun once kept abreast of with Nuojiya, Motolora, SamSung, become most get one of mobile phones of global youth gay.
2007 most scene when, 9% what machine of Suo Nizhi hotshot once had global market, it is business of production of the 4th big smartphone.
Regrettablly, suo Ni did not jubilate how long.
Still be in when Suo Ni's Walkman and mobile phone " iron throne " on look around freely when, IPod of player of portable music number and smartphone, abrupt horizontal stroke was born for nothing.
This is Suo Ni " life " was in vitally. Regrettablly, face this to be in vitally, suo Ni did not take this crucial a few steps good!
As lighter, OK store of the MP3 of more music arisen, especially Qiaobusi rolled out IPod of player of portable music number in October 2001, suo Ni Walkman was worked to fly at a draught, exit historical arena from now on. 2007, qiao Busi was brought brand-new when smartphone Iphone, machine of Suo Nizhi hotshot also declines at this point altar. Although after this alls alone the Buddhist nun still has a few to struggle, but the opportunity already was broken, suo Ni mobile phone also cannot clear away male wind again, complete be reduced to poverty for minor numerous brand.such, the change of the market, the like a rising wind and scudding clouds between twinking, the time that is less than 10 years, suo Ni mobile phone had been greeted to the market from function comprehensive be defeated.
4
Somebody is met probably the innovation that accusing Suo Ni does not pay attention to science and technology. Actually otherwise, can say, almost all new technologies, suo Ni mobile phone is newest one of companies that offer way, for instance waterproof, intelligence takes a picture, 4K shows, AI identifying.
But Suo Ni's problem, depend on taking seriously too the sort of what a thing achieves perfection, on tactics excelsior, do not be good at jumping out to have an idea already however, have an insight into strategic general trends, hold technology and market trend, ground of acumen, agile, stand high and see far goes developing.
Crisis crisis, been handle is good luck, processing is bad it is dangerous. Face the crisis, just is Suo Ni is slow with the action slow, rangsuoni declined the peak of the times!
1, appear when MP3 for instance when, suo Ni is not attack for a short while MP3 of research and development, go black on a road however, focusing the content of science and technology at promoting Walkman.
Final result is: Of Walkman read belt speed to spend faster, acoustic quality is better also, also disappeared however.
After gaining ground a lot of years till MP3, after releasing 3 years till the musical player IPod of generation apple, suo Nicai rolls out similar product, but when this moment already was however late already, because the times of MP3 ended already quickly also.
2, be like again, when Qiaobusi's Iphone appears, suo Ni pays no attention actually, it is the mobile phone of the first Android that just rolled out oneself to 2010 all the time more.
And at this moment, blast tuyere already was passed, day lily is already cool!
3, most regrettablly is, after Suo Ni rolls out a smartphone, take a picture originally beautiful Yan Gongneng should be it can the technology of a core of PK adversary.
Want to know, camera branch of Suo Ni, but have powerful can affect directly film the CMOS sensor technology of quality.
However not! Branch of Suo Ni camera does not think what get on camera to take a picture the technology is used on the mobile phone, because do not think,let a mobile phone follow value the camera of 3000 pound has same experience. As a result mobile phone sky loses Suo Ni " the advantage of being in a favored position " renown head, take a picture the effect is to be not had flatly however strange.
Into also Xiao He, be defeated also Xiao He. Of Suo Ni this kind is slow, or result from what Japanese company pursues is lifetime the culture of standard bureaucratic system of forbidding of employ, grade, experienced cautious.
This kind of culture, let Japan make for a time accomplish excelsior, but once big trend changes direction, revolution comes, the dinosaurian enterprise with giant before and doughty appearance, because the likelihood is unresponsive, adjust slow and be washed out!
More what is more,the rather that, all alone the Buddhist nun is faced with now now, be one decuple the times of fast change: Decuple fast development, decuple fast rise abruptly, decuple fast become feeble and die. The rapid movement of this times, had allowed no less than companies that do not have fast iteration ability early, you overturn not actively oneself, people can upset you!
After we hope Suo Ni breaks wrist in hero, can undergo self-imposed hardships so as to strengthen one's resolve to do sth, painful demand perk. Otherwise, the times abandons you, true Lian Yisheng also won't say adieu.
5
It is a chain of new machine releases at the same time: Millet 9, Mate X, P30.
It is a chain of however at the same time disappear sad news of the death: Cruel sends flat, Jin Li to go bankrupt, hammer sacrifice!
Be, the company all corners of the country of this times, had mixed before times, having substaintial distinction: If say the company in the times competes before, it is the competition between course of study of planar planar, person of the same trade only, the company of this times competes, it is three-dimensional, the competition crossing a boundary that 4 dimension and even taller dimension spend!
In this times, company all corners of the country is like with a dark forest, every enterprise is the hunter that carries a gun, resemble ghostliness kind of lurk between Yu Lin, poke the branch that be in the way gently. He must take care, because Lin Zhong has everywhere like him the hunter of lurk! Competition nowhere is absent, challenge nowhere to be absent, nowhere is not in the risk.
More terrible is, calculating you is the old that masters very preponderance in former trade, but you may be crossed the second of the person that innovate that the group comes is killed. Be like originally the swordsman with inapproachable the world, be taken by suddenly the child of emmagee is indescribable like working dead.
Mix in such times in such all corners of the country, anxiety person live likely and insufficient, perhaps be forced to kill nympholepsy ability to live only.
Every entrepreneur, must always gingerly, on thin ice, must concentrate all time and energy, go differentiate and analyse all sorts of sensitive signal, go having an insight into strategic general trends, go trap of steer clear of, go holding good luck and facilitating innovation.
Should leave in Chinese manufacturing industry particularly extensive type develops, to add watch high industrial catenary high end is climbed when rising, chinese enterprise was entered step by step Jing heart the development phase of consolidate step by step.
To Chinese enterprise, the strategy thinks and hold ability to appear more and more important: Doing not have a kind of mode is lasting, again great business empire also should learn be vigilant in peace time, should know more when arranging, answer situation, it is 100 times more important that capricious thinking often is compared hard!
Go right plateful is all vivid, go wrong to die thoroughly dish; Forward one pace is happy, drop back one pace is crepuscular; Crucial part is differred all right or go right, those who lean, the strategy that is entrepreneur thinks and hold.
Home of course of study of the state-owend enterprise in the blessing people!
