Civil / Song Tao
The online education company that the US stock appears on the market is fluent say, have " English is fluent say " APP and fluent read wait for a product, because wear,friend circle makes the be current of card and be place of a lot of people hep. On May 28, this company announced his up to March 31, 2019 2019 report without audit finance affairs first quarter. The report shows, fluent say this money season net income 253.3 million yuan of RMB, grow 161.7% compared to the same period; Net loss caustic 67.3 million yuan of RMB, relatively the corresponding period closed considerably last year narrow to 26.6.
On user number, money newspaper shows, up to on March 31, 2019, fluent say accumulative total registers an user 123.4 million, photograph comparing goes of year end 110.3 million increase 13.1 million, among them the user paying fee during first quarter makes an appointment with 1.1 million person, compare 552 thousand person turned over the corresponding period last year time. Nevertheless, if compare index to look from quarterly annulus, fluent growth of saying user paying fee has put delay, the user paying fee of 3 quarters, four quarters was respectively last year 872 thousand, one million and sixteen thousand one hundred. Four quarters grew 128 thousand 2018, to this year first quarter only annulus comparing grows 84 thousand.
We had mentioned above paragraphs, fluent because the friend is encircled,say to hit get stuck and by person place hep, this also is fluent the main source that says to acquire an user, but means of this one sale got the limitation of small letter. This year on May 13, date of public of government of center of small letter safety is released " the processing announcement that shares a friend to encircle dozen of card about lure by promise of gain " , convection advantage says, field mint is read wait to be encircled in the friend " play card " revulsive shared a product to undertake administering. Say user of small letter of its lure by promise of gain shares his to link (include 2 dimension to pile up a picture to wait) to the friend the circle plays card, friend of already serious effect encircles an user to experience, requirement enterprise stops this one practice.
Fluent unspeakable does not adjust dozen of card to return cost clause, also lost this to obtain customer cost extremely low however the sale way with wonderful effect, this is adjusted, will naturally convection advantage says to cause an effect. Future, fluent say certainly will wants to throw more energy on sale.
In addition, fluent the exposure that says to annoy the random elephant such as client of student, deceit, also can become fluent the one great resistance that says to win a customer. According to coverage of network of Chinese science and technology, in know, stick, there is many use on the network platform such as small gain fluent use student report, purchase the course that upgrade or add cost to allow student, fluent a persuasive talker is taken (profess to supervise and urge of study " class class " ) often undertake to them utterance is annoyed, appear even abuse case.
In know on, the netizen shares similar experience, in refused " class class " after add expends a requirement, this " class class " express directly: I feel you also learn bad English again, more never mention it took an exam. Should leave a message won 67 approval, some netizens judge exposition and argumentation: "Class class is all sorts of urging, saying your without a single redeeming feature, the frequency of the latest news is affected badly go to work, pull directly black. " still the user expresses, this software is OK still, but the word of the staff member inside this, it is to eat really the photograph is too ugly, not does add expend you to pestering me all the time?
Platform is complained to go up in black cat, about fluent those who say complain a quantity to be as high as 358, involve refund reject a complaint, optional change the problem such as consumer of deceit of the means that play card, false conduct propaganda. Of the near future in complaining, consumer " 3 years 2002 " report, buy English fluent say 199 yuan of course, english of the download after paying successfully is fluent say App, show did not plan class and course to me, and curricular conduct propaganda is written to 3 days not to have reason refund, english was added when refund fluent a persuasive talker takes small letter, but hair message is responded to without customer service, call show turning all the time receive, did not find artificial customer service, hope can as soon as possible refund.
Since hold water, to be done quickly large-scale, fluent saying sale and brand also are in rapid growth. According to money newspaper, fluent say 2019 the sale first quarter is mixed tot of market sale charge 194 million yuan, increase compared to the same period 52.5% . Fluent say to express, the addition of this share charge is main the commission increase that because move in the mobile phone,end and platform of line electrify business throw, and the company pays the firewood to sale and market sale group fulfil welfare also be in grow in quantity.
The no more than of grow in quantity of sale cost is to want to acquire more user, but user all sorts of complaining spitting groove also is the fact that does not dispute, originally the client lifecycle of online education platform is short, or else makes good service, fluent the possibility that says to face is not user growth puts delay, however prediction of a person's luck in a given year.
