Demand diversification
From demand for, increasing appearance changes the preference of Chinese consumer, savour also more and more individuation. Suffer the abundance of material of the influence of western culture, modern society, and develop because of education and times, had waked up China 70 end, 8090 hind of brunt consumption crowd " ego " consciousness, disappear take time pays attention to an individual to experience more.
Eat battalion person what can do
Neozoic consumer won't be satisfied at masses brand only, enough and distinctive, can let oneself appear the brand of extraordinary more suffer them to favor. Eat battalion person people the tone sex that should make oneself dining room is distinctive, it is sale dish is tasted not only, also want the aesthetic view of sale material and cultural life, viewpoint of value, namely lifestyle.
Be based on behavior of psychological demand, spending and manner tendency, every fractionize presents a disparate population feature, buy manner of habit, consumption and brand preference.
Accuse the oneself that beg Yue is changed
Because the economy after reforming and opening flies, the flying development of Internet, the abroad experience of consumer is rich with each passing day also at the same time, they had been satisfied at the be gregarious feeling of the masses, well-known trademark no longer, however more thorough ground thinks brand and the join of oneself viewpoint of value, more the partisan brand that favors Yu Nengzhang shows him individual character. Buy just exchange kinds or types of goods with money no longer, it is commutative brand story and viewpoint of value more.
Eat battalion person what can do
According to Mai Ken stannum Chinese consumer was investigated 2017, of about 45% suffer the person that visit to be in " whether be willing to assume an environment friendly model the additional cost of the product " go up this chose " be willing very much " or " be willing " . To eat battalion person for, organic, green, do not have social effects of pollution feed capable person, health low card, 2 dimension idiosyncratic, can attract specific customer group.
Process experience is changed
In the experience type consumes the instantly that be popular, more and more consumer are willing to be better experience sense to pay excessive price. What is meant by experience feeling? It is the psychology that close with the 5 move tube-shaped part of vision, hearing, taste, smell, touch and becomes is experienced namely.
Eat battalion person what can do
With the vision (design of hard soft outfit, flower art design, planar design, dish tastes dining-room place dish, tableware choice) , hearing (background music) , taste (restaurant course savors taste) , smell (the odour inside inn) , touch (furniture cloth art simple sense) , make acme.
Information is compressed change
As the flying development of mobile Internet, the channel that information gets is increasing, consumer is decision-making medium osculatory dot is increasing, the information of understanding is more and more extensive.
According to Mai Ken stannum survey of international brand consumer showed 2017: The information contact of 59% comes from a brand to direct, include advertisement of the experience inside inn, brand and star acting character, the information contact of 41% is the news channel that comes from user dominant, include to see other is revealed, close friend is recommended, the introduction of red promotion of user evaluation, net and network information platform.
Eat battalion person what can do
Date of public of small gain, small letter, comment on the website, today's top headlines, market town of military importance that shakes sound, little red book to wait for platform of gregarious media, information to had made a brand. Eat battalion person people should apply new media to make situation and sale. Do not forgo the opportunity that every time brand shows.
Decision-making impulse is changed
The time that before consumer is bought nowadays, considers now is shorter and shorter. The globalization of information and digitlization let consumer master more substantial knowledge, also more and more confidence is made buy a decision extemporaneously.
Eat battalion person what can do
The vision is communicated include in the design " feeling " and " conscious " two element. Will understand from psychological angle, "Feeling " it is the thing information that sees eye place input cerebra, "Conscious " it is these information does processing, feeling and consciousness are almost coinstantaneous, project meal course of study, cerebrum had the moment that sees a dining-room or cafe when you to want to go in the first reaction of consumption. Accordingly Yan Zhi was mentioned unprecedented height.
Combining the dining-room that consumes psychology to design an article is the place of advantage strong point of business courtyard all along, everybody can browse go to already article, omit here 30 thousand word.
Channel syncretic is changed
OMO namely Online-Medium-Offline, o2O is fall to the line on the line, and OMO is the line on the line next big confluence. The gains ground to pay with shift extremely tall permeability because of Chinese mobile Internet, and powerful express line of business, having the superexcellent soil of OMO.
Eat battalion person what can do
Eat battalion person outside platform and oneself website selling to do outside can be being passed not only, sell, still can flow in vacuum of countrywide limits sale to pack food and semi-manufactured goods beforehand through express and cold chain content -- wineshop of food of the Imperial Palace, Shen Dacheng, Guangzhou, view knowing ingredient is very good example.
Future to eat battalion person people it is to add hardship more undoubtedly. Consider the situation, ceaseless ego is newer, with when into, him raise the quota competition ability, just be those who avoid to be washed out is culminating want justice.
