Speak of a mobile phone, this is a Chinese almost can familiar to the ear can the industry of detailed, after all the digital organ that the mobile phone had made most Chinese, you can not see watch one day, can a month does not watch TV, but if if let you,a hour does not see a mobile phone, reckon a lot of people were about to go mad anxiously, really the times that this is a mobile Internet, it is the times of a mobile phone more, in the times of network of this comprehensive intelligence, have however once the overlord appears particularly desolate, this is SamSung, as once the king of the mobile phone, is SamSung in China after all err what?
One, the SamSung that gets Chinese cold reception fully
The beginning of the year is opened to booking in SamSung S9 this year when, what make a person accident almost is this the paragraph sells inside limits all over the world perfectly mobile phone, in Chinese market it is special however do not suffer Chinese consumer to wait for see, according to media the report shows at that time, of SamSung S9 open to booking what have thousands of only almost to book order, this result and the S8 before, Note8 almost be exactly the same.
Go up in global market however, not be a such result however it seems that, according to the date of monotype of mobile phone of a whole world April 2018 sales volume data shows, before SamSung Galaxy S9/S9Plus is held two, s9+ ranks head of a list of names posted up with the portion of global sales volume of 2.6% , banner IPhoneX 0.3 percent, it may be said is force pressing IPhoneX. And line of branch of malic IPhoneX, IPhone 8/8+ goes to the 5th the 3rd times. The form of millet still appeared in sheet of before 10 a list of names posted up, plus of red rice 5A, red rice parts with 1.5% rank the 6th to mix the 8th with the market share of 1.4% .
Fire of this kind of ice is double the result of the day, make a person very strange it seems that, captured a whole world as behead 30 multinomial the SamSung mobile phone of large award applauds particularly in China however not draw a large audience, so that arrived on June 21, the message of personage of cite know the inside story weighs Korea media now, samSung electron cannot come true possibly this year its the sale target of 350 million smartphones. Personage of this know the inside story says, samSung the target of smartphone sales volume this year is 350 million, but as a result of Galaxy S9 sales volume under anticipate, plus Chinese market business low fan, this tee has come true very hard. Want to be in China in those days the market, it may be said of SamSung mobile phone is to ride absolutely dirt, regard the An Zhuo that can contend exclusively with malic mobile phone as the brand, the mobile phone of SamSung once was the first selection that how many Chinese buys a mobile phone, 2013 when, the Chinese market share of SamSung mobile phone once was as high as 20% , arrived however this market share dropped to be not worth 2017 1% , so small market share, let a lot of people feel SamSung did not have existence to feel almost.
So, market of SamSung China mobile phone beforehand cold be after all why? What thing did SamSung do to cause Chinese consumer do such prep before see?
2, SamSung after all err what?
Regard a mobile phone as the brand, samSung represented a period almost, in the times of smartphone beginning, malic mobile phone changed thoroughly the mobile phone of the world, allow the consumer discovery of the whole world, be in old besides the system of class of a place of strategic importance of old Nuojiya and clumsy, still have a such mobile phone so, it is complete need not clavier, can come true suitable slip to be operated fluently, then malic open a of whole world smartphone new era.
After malic mobile phone, come from the SamSung mobile phone at Korea to try best to catch up, samSung rolled out Galaxy S2 mobile phone 2011, established oneself and the market position that the apple contends for hegemony formally, the circumstance at that time is, malic mobile phone with annual mobile phone product advocate hit stand-alone to be the times of king, and all fronts that SamSung realized pair of apple mobile phones with art of machine naval battle outflanks, arrive from A at that time Z almost the mobile phone type that every letter has SamSung front, the matchless admiral of SamSung made the part that can compare a shoulder with malic mobile phone almost, at that time China for, the times that millet, resurgence waits manufacturer of Chinese mobile phone a moment to still be centered in low end chance, walk along telegraphic operation business to fill a telephone bill to send the inside story of the mobile phone, the SamSung at that time had become the overlord installing eminent of course of study of Chinese mobile phone almost.
However, alleged fill extremely and decline, when SamSung achieves in a period of great prosperity, the problem of SamSung appeared at this point, without can deny, the SamSung innovation in the mobile phone that install eminent special, it is with the S9 mobile phone this year exemple, exceed narrow frame design, configuration SamSung is brought think the screen of OLED curved surface that be proud, screen is occupied than was being achieved 89.53% , chin and frame wide, emperor of photograph comparing machine IPhone X appears more beautiful also atmosphere. SamSung S9/S9+ matchs 4 kinds to have black, gold, blue, white, satisfy need of of all kinds crowd. Carry brave dragon at the same time the Exynos 9810 of 845 processor and oneself research and development, performance is outstanding, than the previous generation the product had apparent promotion on function. These function and innovation let anybody ignore the force of SamSung hard, but SamSung does not suffer consumer to wait for namely see, so does the reason where?
It is long-term the high price since is low match. SamSung mobile phone especially price of admiral mobile phone can compare a shoulder with the apple, this is a consensus of everybody almost, the IOS that compares Yu Ping fruit however is super optimize for, this does not have the market of the mobile phone that install eminent that SamSung is in malic IOS system this firewall, it is the mobile phone that install eminent likewise, of the mobile phone installing eminent that the price of SamSung is almost coequal configuration double more multiple even, such high price is low what to still calculate for the mobile phone is very expensive times before deserving to be in, but the tall sex price that starts in millet is exceedingly harsher than appearing before the times, the strategy of the price of mobile phone of international of domestic price outclass that implements for a long time plus SamSung, let Chinese consumer feel he is being slaughtered all the time.
2 it is SamSung lets a person denounce unceasingly negative optimize a problem. The Chinese is having very clear characteristic with the mobile phone, this uses a convention namely exceeding China is changed, this also is why the deepness installing eminent such as MIUI, Flyme is custom-built the reason that the system is popular in home, however SamSung did not undertake optimizing to Chinese version almost, still undertake losing optimizing even, most consumer can discover, those who use still have been hold out when SamSung mobile phone just was bought, crossed half an year to pause with respect to meeting card however unceasingly, if exceeded SamSung mobile phone of 3 years two to be made fun of by consumer almost,call " brick " , because its are used hard,had arrived the degree of a bristle with anger making a person, it is very difficult to bring about pass on. Although, in recent years SamSung mobile phone had change certainly, but fluent sex glides this problem does not have a change almost completely, it is not easy that this kind of user experiences sincerity lets a person want to say to love you.
3 it is the country that carries out since SamSung is long-term is not discriminated against. In memory of a lot of Chinese, extended to certain foreigner hold a few bias, the problem of look upon of state of mind that actually we feel we should be opened with all the time, cannot adopt the attitude of bias to the enterprise, however SamSung appears not so think. When frequency of SamSung mobile phone sends explosive episode, samSung had not considered China almost completely however, samSung mobile phone does not have a China to bring into directory of his recall mobile phone even, this incident caused the serious dissatisfaction of Chinese consumer, although public relations of SamSung of after the event claims,Chinese version used different battery manufacturer, nonexistent quality problem, but consumer of very apparent China not show respect for, the country that this kind of long-term place carries out SamSung does not discriminate against policy, let its by Chinese consumer place is disgustful.
To China this whole world for the supermarket of 1/6 population, any enterprise wants to open Chinese market to cannot despise Chinese consumer only, cannot ignore Chinese consumer completely more appeal to beg, undertake as what Chinese consumption upgrades, the self-awareness of Chinese consumer is in quick come round, differential policy is used to fool again before Chinese consumer is appearing more difficult think afterwards, and the first come true that SamSung is this big setting undoubtedly person, the China that so SamSung shows level is encountered cold, estimation should search from oneself well really seek an account.
