Foreword | View send revived?
The word says treasure can be entered subjective send already half an year, view send now how?
According to the data that the government releases, view send this year 1-5 month sales volume 23, 754, go up greatly compared to the same period 366% .
And car supplier congress is sent to go up in the view of not long ago, view sending is the sale target that raised 100 thousand to pound annual more.
Traded gold advocate view send, take seriously bring the dying back to life?
1, the backside that sales volume soares, solid pour the the right-hand side for left hand?
Began in January from this year, view send as if like hitting gallinaceous blood, sell 1000 or so from the month before, the instant rises to 4000+ , may is to take 7028 more, after a form of address formally used by an employee to his employer or a tenant-peasant to his landlord changes Cheng Baoneng, "Renascent " does bugle come so quickly unexpectedly?
?
View extends terminal in light of retail number (point to insurance number here, similarly hereinafter) the contrast with wholesale number, put in a few doubt it seems that.
1-5 month is wholesale several have 23, 754, but retail number has terminal only 7025, 16 what remain, where do 729 go to?
The personage inside course of study points out, it is treasure can oneself are digested.
According to coverage of a new media, will watch last year in August send Ceng Huo to get the home and numerous letter group 30 thousand purchase order for goods, the plan divides 24 months to finish consign. If according to average computation, every months of view is sent consign 1250, 5 months are 6250.
But disclose according to personage of know the inside story, the order for goods of the home and numerous letter is carried out not completely, both sides is put in different opinion on a few detail, should have ended cooperation now.
So, view where to send the sales volume this year to be in big?
According to insurgent press, the car with can subordinate treasure hires a firm -- linkage cloud, also be one of sales volume contributor probably. Can become a shareholder in treasure view before sending, the Ceng Cheng inside course of study is passed " watch the new partner that send to will be brought 3 years 300 thousand order " message, and the renting model of linkage cloud also is send in order to watch 3, view send 5 models to give priority to.
Calculate so come, the linkage cloud with can subordinate treasure should be this 16, 729 watch the main whereaboutldirection that send, but it seems that some " left hand pours the the right-hand side " imply.
And fulfil terminal to go up, view causing the sales volume that sells customer truly still is to maintain control 1000 times in every months, with was compared last year and do not have too big improvement.
2, put down frame to be worth affirmation, but " renascent " remain the same not easy
The fact is placed in at the moment, current outlook is sent appear and do not have " bring the dying back to life " , but must approbatory is, view send made a few changes really.
Treasure can with 6.63 billion after receiving dish of view to send, still undertake to watching the human affairs structure that sends a car large-scale " change blood " .
It is to dig first will once fought bravely 4 years in strange luck, hind be in again boreal steam effectiveness Li Feng of president of former north steam, hind mix Wu Xuebin of former Baidu vice-president again Cai Jianjun of vice-president of former north steam brings into general. Had new blood join, view send really somewhat improvement.
Mainer is, view send abandoned formally before very not clear " high-end international brand " fixed position, regression arrived " Chinese brand " on road.
Direction is had been decided, the network is sold namely below.
On June 14, view sent new label to restrain agency of 51 one class. View send car respect to disclose at the same time, nearly two months come, already hundreds of agency express to hope to join in view send dealer channel.
And the product plans to go up, view send do for future sufficient preparation, will roll out view send platform of class of C, D and GEV pure dynamoelectric platform, include 7 7 SUV, MPV and in large car.
Treasure can enter advocate, what what bring is not mere be " financing give sb a shot in the arm " and " left hand pours the the right-hand side " , however one all-around " change blood greatly " .
But if want to let watch,send implementation true " bring the dying back to life " , continuously deficit is to block from beginning to end before a big hill.
According to " the car is abroad buy " report, end 2018 first quarter end, view send caustic of net loss of car accumulative total to amount to 11.45 billion yuan of RMB, average year of deficit 1.6 billion.
And send according to watching foreign parent company Kenon Holdings releases money signed up for first quarter 2018, view send sales revenue achieved 1.059 billion yuan first quarter 2018, increase compared to the same period 161% , but at the same time sale cost also achieved 1.26 billion yuan, increased considerably 164% , cost raises fast increase at income, view send deficit to last.
Analytic personage thinks, because manage a layer to be eager to turning round sale declining tendency, increased sales promotion strength, lower clinch a deal valence and taller sale charge, farther disappear lost to watch the bicycle gain capacity that extends weakness, cause thereby " sell so that thanks to morer more " situation.
If do not turn round this one situation as soon as possible, be afraid of is weathy treasure also can be met be procrastinated to break down.
The car gets together brief summary
Can say, treasure can be entered subjective send, improve somewhat to watching the current situation that cause, but did not go up at all the jam that change view causes. Its solid disease still exists: Sale channel little, trademark is well-known degree of low, product line is single, change advantage of slow, technology is unidentified show, and personnel lasts queasy.
If cannot have a complete change, be afraid treasure also can be to wind a day feebly. View cause the change after can be being bought by treasure everybody also looks in the eye, just make sales volume artificially cruel add " false appearance " do not have necessary.
Had done oneself, time can prove everything.
