It is central sale with consumer, never outdated

1. sits in the office to run bad company

I am so called senior manager, should be to dig detail greatly, devote oneself to to solve the person of problem and lead one's men in an act everyday, is a honor not just, not be a microphone more; They have droit and the person that assume individual responsibility to final result, and should regard oneself as a person that drive, is not a person that stand high above the masses.

-- before Louis of IBM company president · Guo Shina

Company

2.Google invests capital with ready money of 550 million dollar east

Last week, google announces will invest capital with ready money of 550 million dollar east, both sides forms extensive strategic partner concern, undertake cooperative on a series of strategy projects, among them one is to be in include southeast Asia, United States and Europe inside the whole world many areas joint development is retail solution. Incorporate is in: 1. Tie capital east the technical advantage of the professional capacity that supplying catenary, content to shed a domain and Gu Ge, both sides will be explored hand in hand make next generation retail infrastructure solution, provide fluent and valuable, individuation, convenient shopping experience for consumer. 2. Beijing east plan actor chooses a series of high quality goods, through Google Shopping (Gu Ge shops) in the whole world many areas are sold.

3. Su Ning and big profit hair reach the strategy to cooperate

Before a few days, su Ning and big profit hair weigh a pound to announce, both sides signs strategic collaboration memorandum, the zone of home appliance 3C that around chinese mainland area all big profit send door inn, thorough collaboration is managed. As we have learned, this strategic collaboration uses two retail tycoons affiliation mode. Cooperative scope of operations includes, big profit hair is in chinese mainland area at present already some 393 doors inn, with future the business of home appliance 3C of all new store. This is meant both in business of home appliance 3C board piece supply catenary to cooperate with, the collaboration of the respect such as service of industry condition confluence, customer is entered brand-new level, revive resource of inn of the door below the line that retail service ability will deliver with big profit produces Ning Zhihui " resonance " , churn market of home appliance 3C.

4. center of brand of 3 lis of collect of Beijing starts Adidasi afresh

On June 21, adidasi is located in the brand center of 3 lis of collect of Beijing to be started afresh, this 2350 square metre exceed big the design inspiration of 4 spaces comes from nearby industry put oneself in another's position, it built up the whole set such as football, basketball, ran, training, clover many category, and the cosignatory series such as STELLA McCARTNEY, WUJI and product of money of set limit to. Inn elaborate row differentiates according to the brand no longer, decorate according to category and product line however. In addition, the experience is the concept with this brand the most important center. Here added to experience interactive area, include Adidasi the whole world is exclusive the training camp of a door inn interior and RunLab area, the member can pass Adidasi App makes an appointment freely gem gal class and gymnastic class.

The premise that 5. intelligence changes is to want first Internet is changed

What is the core that Internet changes? Most core can affect what the environment changes is a person this element, goods is done actually around the person, the change that we say to person goods yard happens actually it doesn't matter changes, have an organization namely afresh around the demand of consumer, include to supply the speed of catenary and efficiency, and also be same, where is consumer today? Consumer can have more time online on, the time that spends with the fragment undertakes interacting. Where is time, interactive where be, where be, the premise with the retail wisdom that this says namely all real time are online: The client is online, commodity employee is online, online, manage online.

-- CMO having support closes grant

6. reframes with the new concern between consumer

The link of Internet also is changing the relationship between industry consumer. Progressively by before weak relation, become a kind of strong concern, namely company group relation, vermicelli made from bean starch concerns. Accordingly, the retailing shop needs to reframe with the new concern between consumer. From current development the trend looks, retail development of future is sure is the development way with closer, faster, easier front. How to leave consumer closer, finish the consign with consumer, life requirement that how satisfies consumer advantage to change to wait quickly, these sell the management of field concept, management kind greatly before in the challenge.

-- Bao Yuezhong " sell greatly should how transition? "

7. is central sale with consumer, never outdated

Consumer sovereignty times, its indicate is SoLoMo (gregarious, this locality and shift) consume group arisen. Consumer more and more powerful, this drive is worn retail business was on the method with traditional widely different. And the person that offset wanting a needle is expended is individual undertake essence of life follows sale, use conventional sale means, come true very hard apparently. To retail business, establish complete channel retail mode, return to commercial essence namely, "It is a center with consumer " , pass demand of ceaseless innovation, research, contented consumer, turn to go for the center with consumer from pure sale product namely operation, run good customer.

-- " retail 4 timeses "

8. is taking a client to play together

On June 22 afternoon, the incident sale that healthy label attribute still moves when Hangzhou edifice engineered a belt to have -- fashionable graduate student · brand games. By compere, tall Yan Zhimo special, be good at teaching by one's own example is drilled and the one numerous wet person such as the KOL in the city amounts to a person to comprise " fashionable graduate student " , whole journey is perforative and interactive demonstrate, tide is tasted tie-inly, newly release, the content such as service experience, spread out with the merchandise trade condition of whole class interactive. Swim in make one's rounds in the process, use small letter, shake the instant sex heat such as sound to transmit channel, taking a client to play together. The period experiences in comprehensive client, hit purely fold an activity to had let consumer very hard stop, the key is in wanting to let consumer participate in its, true interact with bazaar. Adopt the measure that experiences sale further, consumer all-around experience and esteem condense in commodity and service level.