In the life, if want to angle fish, you have to think in that way like the fish, is not to resemble fisher thinking in that way. Understand the fish morer when you, you also can fish more and more. Such idea is used in the sale likewise applicable. Want to know, the process of the sale is the process of the member that sell and play chess of client psychology rich actually. See a client from you that momently, you entered the cockpit that psychological rich weichis. Strategics cloud: "The bosom friend tells the other, 100 battle do not danger. " the commodity that gives you for smoothly sale, with respect to the psychology that must understand adversary. And the way with understanding adversary the directest psychology is conversion think, the angle that stands in the client more when encountering a problem sees a problem, be considerate ground is client consider, we can hold real demand of the client from mentally, so that hold a sale better. Consumer is in live in consuming behavior, I am Baconian summed up basically have intention of the following kinds of psychology.
The first be realistic
When consumer is buying a necessaries of life, ask commodity must have real use value above all, exquisite and practical. Of consumer this kind begs solid psychology, can saying is the psychological motive that consumer exists generally. Motive of this kind of psychology behaves the requirement that is pair of article security toward contact, resemble things of food, medicines and chemical reagents, catharsis, wholesome things, electric equipment things and vehicle waiting especially. They often meet those who value food last period, medicines and chemical reagents has without side-effect, whether does catharsis things have chemical reaction, electric equipment things has phenomenon of leakage of electricity to wait.
The 2nd beg cheap
Do not involve " persnickety " , "Door of dig or dig out with a finger or sth pointed " wait for individual character issue, buying cheap and fine goods is the shopping psychology with main customer. It is economic income not only inferior person, income of a lot of economy is higher, and economizing person, often also want to undertake careful comparison to the price difference between congener commodity, careful calculation and strict budgeting, achieve " little beautiful money, handle affairs more " the effect.
The 3rd beg the United States
"Love beautiful heart, the person all has " . Consumer is in exquisite and practical, careful calculation and strict budgeting while, the modelling that also can pay attention to commodity itself particularly is beautiful, color beauty. Pay attention to commodity the beautification action to human body, to adornment action of the environment, so that achieve economy practical what enjoy with spirit is dual-purpose.
The 4th beg new
Beg new, also be a kind of of the person basic desire, seek new different stimulation in his surroundings namely, in order to satisfy oneself curiosity. Motive of this kind of psychology, expression buys article to pay attention to namely on consumption " modern " and " peculiar " , like " drive tide " , come from this meaning say, this also is a kind from buy intention numerously.
The 5th beg firm
Beg firm psychology, it is a kind of chronic state of mind that is content with the current situation essentially. Expression is a lot of consumer in consumption, often secure the goods that buys some kind of brand, namely inertial spending trend. Consumer is planted to some the believe in of the brand, be other sign promote business to win these customer very hard. Nevertheless aught has two sides sex, natural businessman also can use the inertial spending trend of consumer, the target that disentomb and stabilizes oneself consumes a group, the brand loyalty that develops them is spent.
The 6th seek a name
Basic necessities of life chooses famous brand, improved life quality not only, be one individual social class more reflect. It is especially in modern society consumer, the psychological motive that seeks a name basically is in order to choose famous brand product, will achieve the goal of the position that indicates oneself and mana.
Altogether, of consumer buying deed is to suffer a kind to buy intention certainly or a variety of buying that what motive controls. Study these motive consider to buy the reason of behavior namely, mastered buy motive to be just like mastered the key that enlarges a sale.
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