From 2006 because quality problem is permanent after recall product, the doctor in these 10 years human relations the number that is reported is amounted to 5 times, this also brings about agency of doctoral human relations to lose certain confidence to this brand. To it opposite is share of market of doctoral human relations from 10 years before 3 become inadequacy is become nowadays. Beijing business signs up for a reporter to visit discovery, doctor of store of glasses of Beijing much home human relations invisible glasses is rolled out buy 2 give activity of first-class sales promotion to increase a sale. Zhao Heng of Latitude Health author thinks, roll out sales promotion activity or be a kind of way that doctoral human relations seeks market sales volume. Nevertheless, be in coessential the instantly that changes quality of serious, product to become an enterprise to grow crucial point, appear for many times unqualified doctor human relations whether recapture market share to exist through the means such as sales promotion bigger uncertainty.
Sales promotion helps city
To what market share year after year glides for doctoral human relations, rolling out force to spend bigger sales promotion activity is to be able to help a company enlarge the market to have a kind of kind of rate probably. Beijing business signs up for a reporter to visited inn of glasses of Beijing much home to understand a few days ago, partial glasses inn rolled out doctoral human relations invisible the sales promotion activity of glasses.
In area of Beijing rising sun the name is smooth Xue Dao doctoral human relations, Hai Chang can see inside glasses inn, inspect health etc the brand is invisible glasses is making work, relatively the brand such as Yu Haichang, doctoral human relations is invisible glasses is making work the product is less. Those who deserve attention is, be in numerous and invisible in glasses brand, only doctor human relations the brand is having activity of special offer sales promotion. What cost price is month of 269 yuan money of doctoral Lun Mou to cast 3 outfit is invisible glasses with " special offer 199 yuan " undertake selling. Should be asked about why brand of doctoral human relations has sales promotion activity only, the staff member represents this glasses shop, sales promotion activity is provision of company of doctoral human relations, specific reason is not clear.
Be in another the name is inn of glasses of bright idea thousand inside, a month of doctoral human relations is cast invisible glasses is rolled out buy 3 send the activity of one. "Doctoral human relations produces manufacturer to have sales promotion activity, we just can be rolled out, not be the activity of ourselves door inn. " inn of afore-mentioned glasses of bright idea thousand staff member say. Same, in area of Beijing rising sun inn of glasses of island of a treasure can see, fund day casts doctoral Lun Mou invisible glasses is undertaking buying 2 send the sales promotion of one the activity.
As the most advanced those who enter Chinese market is invisible glasses brand, the fame before doctoral human relations relies on this still is sold in the market, but sale status has been inferior to far once upon a time. The boss that pursues glasses trade for years according to discloses, be exposed to the sun to go out to had given quality issue in abroad before doctoral human relations, the sales volume of this pair of doctor human relations has bigger effect. "The product that doctoral human relations sells rarely in the door store that I run, only one is sold external now. Only one is sold external now..
Look in afore-mentioned glasses inn bosses, doctoral human relations is invisible sale status of glasses the last few years is not quite good, rolling out sales promotion activity is to hope to be able to pass this kind of means to enlarge sales volume probably. "The doctor that sells in the glasses store that I run human relations product production ground is located in Beijing, also can roll out activity of a few sales promotion. " say of afore-mentioned glasses inn boss.
Glide to whether appear for many times with the product in the light of year after year of share of company product market unqualified about, the product rolls out the reason of sales promotion activity, whether is the company about to borrow sales promotion activity to enlarge the problem such as market sales volume and layout of company future strategy, reporter of Beijing business newspaper dials phone of government of doctoral human relations to will interview outline hair to reach a company mailbox, but up to distribute news dispatches to did not get relevant response.
Quality problem frequency shows
The backside that market share year after year glides is doctoral human relations is reported because of quality problem for many times. A few days ago, national medicines and chemical reagents supervises management board to release announcement to say, in the discovery in flying check process Shandong doctor Lun Furui amounts to pharmacy limited company (the following abbreviation " doctoral Lun Furui is amounted to " ) existence " the stock that purifies an area to lead to the outside passes a window, did not install press difference plan to undertake monitoring. " wait for 8 common flaw.
The data shows, doctoral Lun Zaihua basically is produced and sell a product to have transparent lens, color lens, nurse product and ophthalmic operation product. Doctoral human relations has 3 companies that run independently and 2 plants in China, it is Beijing respectively eye of doctoral human relations nurses product limited company, doctor human relations (Shanghai) trade limited company and doctoral Lun Furui are amounted to, the factory is located in Shandong Jinan and Beijing.
Beijing business signs up for a reporter to understand, from production link pledges to the product quantity, doctoral human relations all because of unqualified had been reported. The data shows, feburary 2018, former state feeds medical inspect total bureau to release announcement to say, because involve a product to be in,discovered the part is smooth in spot check of national medical apparatus and instruments 2017 Jiao Du and national level have deviation problem, doctoral human relations (Shanghai) trade limited company is active to artificial crystalline lens recall. In September 2016, because throw day product fault to regard as,the month is cast, the businessman pressworked more on carton of product outer packing character, former state feeds Beijing of requirement of medical inspect total bureau eye of doctoral human relations nurses day of active recall share throws product limited company model invisible glasses. This recall incident, the selling quantity that involves a product to be in China is close 30 thousand.
Besides product recall incident of nearly two years, the most serious massive recall incident happens before 10 years, and the beginning that this also is considered as drop off of share of market of doctoral human relations. In May 2006, american food medicines and chemical reagents supervises management board to put forward, doctoral Lun Runming water coagulates to nurse completely the hazard that the recipe of fluid causes certain user to suffer from fungus sex keratitis increases, doctoral human relations because this from the whole world permanent recall nurse this kind fluid, the loss restrains 70 million dollar, fame also is affected.
When ceremony of Guo Fan of essayist of noted economist, finance and economics is accepting Beijing business to sign up for a reporter to interview, express, regular be immersed in incident of product quality safety is the main reason with not hopeful sale of terminal of doctoral human relations. Be in not to wish the analytic personage of sign one's name looks, the trademark that is exposed to the sun to give quality problem to bring about doctoral human relations for many times is well-known management be thwarted of degree of the channel below abate, line, this also brings about year after year of share of market of doctoral human relations to glide on certain level.
Much way break out of an encirclement
Covered 3 big main cities of Chinese 2007 according to what GfKAsia of market survey orgnaization releases (Shanghai, Beijing and Guangzhou) invisible data of glasses market research shows, the market share that doctoral human relations owns is 26% . To 2016, seek advice according to stumpage information release " China is invisible glasses market survey and investment strategy report (2016 edition) " show, be born by force, inspect health, Hai Chang's market is had rate it is respectively 40% , 25% , 20% , and doctoral human relations with 10% mat bottom. And look in Guo Fan Li, the doctor nowadays human relations the market is had rate is already insufficient become.
As once invisible glasses industry old, the market position that doctoral human relations faces year after year to glide probably also somewhat unwilling hope to recapture market speech to counterpoise through a variety of means. Among them, policy of favourable sales promotion is a means. According to the doctor news of network of human relations official shows, in May 2014, doctoral human relations is right pure inspect a month to cast model wait for 3 high quality products to depreciate favourable 10%-15% . Additional, according to " shallow analyse China is invisible glasses market situation " the report shows, doctoral human relations is in realize to be managed below the line impolitic and apparent hind, rely on put the trademark that wear famous degree of channel on hair line of force.
Look in Guo Fan Li, doctoral human relations wants to recapture the market to rely on a product to depreciate only afresh sales promotion goes apparently be illogical. From the product innovation and technical angle are told, invisible standard of the industry inside glasses industry considers basically; looks from product structure, coessential change serious it is invisible the general issue of glasses market. Accordingly, product quality is the key of market of industry determine the victory, doctoral human relations is in this a little bit to go up to show malpractice repeatedly however. "Current the state, doctoral human relations must stress product quality firmly, send force on product innovation, development goes have the product with strong sex of individuation, originality, ability casts off an industry coessential the restriction that convert, gain the market thereby. Gain the market thereby..
The channel on the line that still has no exposure of doctoral human relations at present sells specific amount to reach occupy than, only and public data shows, 2015, the sale on the line of doctoral human relations is occupied than for 13% . Nevertheless, beijing business signs up for reporter discovery, sale of the channel on the line of doctoral human relations takes an advantage very hard also. Be born Hai Chang, doctor human relations, by force at present wait for brand product all online on channel sale. In the doctor that clean out treasure human relations official flagship store can see a value comfortable month casts 169 yuan of cool and bright of 6 outfit model sales volume of month of glasses of form of myopic Bao Yin is 8926; Hai Changguan a price is square flagship store 89 yuan 6.
Look in Zhao Heng, the month on market is cast, day is cast and the product have everything that one expects to find that half an year casts, the brand that can offer consumer preference is very much. Below this kind of circumstance, product quality or consumer experience appear particularly important. Beijing business signs up for a reporter to discover in visitting a process, there still is the United States on market of the brand such as the Sai Hanpu of cruel cypress, Malaysia invisible glasses is in sale. Staff members of afore-mentioned treasure island glasses sign up for a reporter to express to Beijing business, sales volume of brand of the Sai Hanpu in inn is at present better. Reporter Guo show beautifuls Yao pretties / clump of article merchant clump / tabulation
