And go up the century is like the Japanese photograph of 90 time, instantly China consumer is experiencing the level of effect of a lipstick. [lipstick effect] it is the economic phenomenon that shows heat of the lipstick below slump sells, be similar to what mention among western economics to disobey a phenomenon that consumes theorem: When consumer income heighten, they are right low product more preference.
The China that has 1.4 billion dweller is the ground of the first selection that numerous brand chases the deer-fight for the throne all the time, proud malic company will be tasted newly head extend in China, lan Kou of elegant Shi Landai once one water the cosmetic company of white man model is having more and more China spokesman, and luxury brand inspects my China mainland to serve as coruscate the 2nd spring not two anthology. Luxury brand bound is encircled like recreation same, have the branch of strict a gleam of, second line, 3 lines. Brand of 10 big luxury is respectively:
Among them LV spokesman Fan Bingbing, gucci spokesman Li Yu spring and Ni Ni, sweet Nai Zhou Xun, a Ma Ni Chenkun, zhou Dongyu of Ba Baoli Wu Yifan, huang Xuan of Yang Ying of Dior Zhao Liying
Wu Yifan Ba Baoli
Fanbing puts LV on the ice
Ni Ni GUCCI
However unfortunate is, from crisis of economy of the whole world after 2012, plus Telangpu trade war is pounded, numerous luxury wants in the end in the impetus estimation with Chinese successful market, according to statistic, PRADA2017 year by January -- total battalion closes by July for 1.468 billion euro, drop compared to the same period 5.5% , net profit is 115 million euro, drop compared to the same period 18.45% , outstanding achievement has glided 4 years continuously. Compare with the photograph 4 years ago, pulada is current profit has dropped considerably 62.34% , its market prise is more highest also peak period evaporates more than 100 billion RMB. Good sister CHANEL also is to have become hard together: The sweet Nai that by De Qin advisory company weaves newspaper of 2016 year money shows, sweet Nai sale relatively on one money year drop 9% to 5.67 billion dollar, net profit drops greatly compared to the same period 35% to 874 million dollar.
PRADA
The price with international high brand, the attitude with sale chilly to the Chinese adviser (the Chinese was in Paris in April 2018 inn of France of old and well-known family has conflict because of shopping, queue up to defend regulation to be discriminated against instead by ark elder sister; Lan Kou enables harbor alone actor regards Hong Kong as spokesman) the first victim that became slump times, and fast fashionable brand of home sniffs wind and come, hold water at the URBAN REVIVO 2006 for example, zara is close to on style and mode; Brand price keeps balance with H&M, slightly under Zara, and area of its door inn is general bigger, cover an area of commonly 1100 square metre come 1500 square metre. End Urban Revivo already opened a 160 doors store in home 2016, battalion received data to achieve 2 billion yuan of RMBs.
Japanese brand tastes MUJI to reap large quantities of faithful vermicelli made from bean starch inside for a time without Yin Liang, they are the leading sheep of new era, it is the initiator of small qualification attune, little pure and fresh way of life. Since 2008, MUJI quickens set up shop in China, end shop number had exceeded 200 in August 2017.
Do not have Yin Liang to taste
But plan to form contrast with the dilate of fast door inn that tastes without Yin Liang, it is the company is in China gradually by diluent brand competition ability. Newspaper of money of the 2nd season pointed out 2017, although MUJI costs huge cost in sale respect, but achieve the growth of the sale that be the same as inn of 1.8% finally only however. Investigate its prime cause, with effort development sinks the name of channel achieves actor to taste MINISO, and locate the Netease with same lower price fathers choosing the snipe that waits for much home country to be the same as type enterprise is not divided. The name achieves actor to taste released announcement to say recently domestic and international day of many 2500 shop all issues thin volume to arrive 700 thousand, year income passes one billion four hundred and ten million and sixty-five thousand four hundred and eight.
The name achieves actor to taste
Netease is severe anthology
The times of slump, how better hold consumer mentality, achieve actor to taste from Urban Revivo, name, the example of Yan Xuancheng result analyses Netease, depreciate large-scaly to sink with channel to be in China the market time and again the numerous manufacturer of be thwarted, mutual beneficial of a mutual benefit chooses can yet be regarded as.
