Form to it those who contrast is, national Day was in charge of 2009 on the ceremony, author of Li Ning brand Mr Li Ning wears the dress that how national group sponsor steps at that time to attend.
Since current Asia Game kicks off, do not spend the 5 time of the day, sun Yang of athlete of national natant group is heated up to discuss by media again. This Sun Yang is paid close attention to in great quantities besides because of remarkable success outside, he wears a fault to get award to take the central issue that be related also is the controversy on the network on the stage that receive award.
On August 19, sun Yang wins gold of 200 meters of crawl, in prize-giving ceremonially, sun Yang is wearing the 361 ° dress of a bright yellow to appear, with on the side wear how to step offerred Chinese delegacy to unite the Ji Xinjie of Ji Jun's player that gets award to take to appear " unlike comes from same a country " . As we have learned, be in the world on sports history, the player that had not appeared to give fight on behalf of same country almost is wearing those who differ to get the precedent that award takes, why can be Sun Yang worn blame appoint dress receive award?
2009, how to step after with Adidasi in Chinese Olympic committee contract expires, became 2009 to 2012 the partner of clothing of sports of Chinese Olympic committee; After London Olympic Games, this agreement continues to 2024, according to partial media coverage, how to when reaching collaboration 2009 only, step to pay about 65 million U.S. dollor.
According to how stepping what announced recently metaphase money signed up for data to show 2018: How to step battalion camp to close first half of the year 2018 achieve 10.55 billion yuan, grow 44.1% compared to the same period, with Chinese Olympic committee assistance and retail level sale reach the pay related propaganda, make advertisement and propagandist expenditure occupied gains rate to rise 2.4 percent, achieve 11.7% , mean how to step half an year floriferous about 253 million yuan. Money flower went out, how to step the company that serves as to be a purpose in order to seek profits, want naturally to win get one's own back.
Get award to take as a result of what contain ensign cannot sell quite publicly, so, how to although paid those who get award to take to make cost,step, but gains of unavailable intuitionistic economy. Step to installing for, the get one's own back that this assistance can win exclusively is the athlete is worn get award to take the media exposure that when receiving award, brings. Accordingly, this Sun Yang is wearing other brand dress to receive award is not acceptability absolutely.
On the other hand, the relationship of natant group of 361 ° and nation and Sun Yang is very close also. 2011, sun Yang's individual and 361 ° autograph are made an appointment with; 2013, natant group of 361 ° and nation establishs partner relationship, for the country natant team is offerred exclusive motion equips. Grandson Yang Ceng is more than the acknowledgment that expresses to cross pair of 361 ° in open circumstance, bright also little dress the other brand sprotswear beyond 361 ° . 2017 during Tianjin the national games, sun Yang held off Zhejiang to save the Logo of delegacy sponsor Ka Ermei with ensign.
The behavior that this Sun Yang wears 361 ° dress to appear on the stage to receive award directly not only more bold, returned your nation natant group to violate Chinese Olympic committee and the agreement that how step. Besides, the or so arm of the 361 ° kit that when Sun Yang receives award, wearing still imprints respectively have " auspicious car " and " Hua Weirong boasts " Logo, and basis " Asian Olympic board about 2018 Jakarta - the commerce of gigantic harbor Asia Game is how-to " regulation, prohibit having except dress or sportswear the commerce beyond manufacturing business indicates, the dress that appears in athlete or participator of other Asia Game, deserve to act the role of, or other apparel on equipment, game equipment.
How to step to release statement to say after its happening: The official partner of the official partner that regards Chinese sports as delegacy and Chinese Olympic committee, how to step to make those who enter the stage that receive award get award to take for Chinese athlete. We believe Chinese delegacy violates the incident of compasses to violating discipline, will have fair processing resolution.
How to step two placard that the government releases after incident happening
In all fairness, this behavior has Sun Yang really violate contracted spirit, form to it those who contrast is, 2009 National Day is in charge of on the ceremony, author of Li Ning brand Mr Li Ning wears the dress that how national group sponsor steps at that time to attend. Current, the dot basically is in the to this matter controversy on the network how to step centrally censure this matter " country having damage is honorary " the sponsor that whether excessive, 361 ° regard national natant group and Sun Yang as the individual, is rights and interests specific should reflect in where, Sun Yang whether product of brand of exceptional use other?
Li Ning (right one)
Actually, in athlete of our country country, lin Dan is permitted especially make an appointment with individual brand in order to sign, need not use the product of Li Ning of sponsor of national feather team. The Guo Ailun of male basket of the Yi Jianlian of Guangdong male basket and Liaoning also by concessionary wear individual assistance brand to be able to bear or endure gram company gym shoes comes on the stage the match. But even if such, the person such as Lin Dan and Yi Jianlian just also is in domestic league matches dress of brand of dress individual assistance, never be troubled by in international match give this kind of disturbance.
From apparently look, this dispute is Sun Yang was disobeyed with what how step contracted, but involved deep-seated issue is the contradiction that system of the whole nation appears in commercial development. In other words, the individual business that is an athlete is developed and conflict produces between the commercial development of Chinese Olympic committee, international Olympic committee. In recent years, as industry of our country sports commercialize, individual business value of the athlete is reflected stage by stage, and as the athlete that accepted commitment, for better redound the sponsor also can raise brand exposure rate as far as possible. Once the person such as Zhou Qi, Guo Ailun is in Tianjin the prize-giving ceremonially of game of basketball of the national games, show the T-shirt of brand of him Dai Yan intentionally, in Yao Ming remind next ability to pull slide fastener.
When differring between brand of individual acting speech and national group sponsor, inevitable meeting produces conflict, what need thinks now is, how to prevent this kind of incident happening? And after this kind of incident happening this how judge and adjudication? Nowadays year on the world cup, overcome Luofulun of Luo Deya's athlete because be in the match drinkable the drink of imperscriptible sponsor Coke Cola, bring about Keluodeya sufficient assist be fined by international sufficient couplet franc of 70 thousand Switzerland. Yi Jianlian also Ceng Yin takes off attendant edge in the gym shoes of Li Ning of sponsor of CBA lieutenant general by basket assist ban contest 1.
Want to avoid the happening of this kind of incident thoroughly, besides need when signing a contract with the sponsor more rigorous outside, whole sporting world also needs to think, foster the star athlete of the grow into useful timber by the country, how to find a balance to nod between interest of collective assistance interest and individual assistance.
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