Hungry sale: Use rare be short of effect, the brand just reduces commodity yield of purpose, make demand exceeds supply false appearance, achieve maintain product image, achieve the higher price, goal that increases profit rise in value.
Rare be short of effect: The opportunity is jumped over lesser god-given, on the foundation with original fixed cost, because value sense is rare be short of and promote, attraction is bigger also.
Content with rare for expensive, face rare lack goods, consumer psychology is:
Pursuit extraordinary, unique (because this must be bought) rare be short of article to be able to appreciate (buy rush to purchase early, participate in group scare buying orgiastic) share with show off (others is done not have, those who arouse gregarious network show off desire)Brand of American Supreme dress advocate hit set limit to to be restricted again channel, be in only government-owned net put on sale, sell out can fill again scarcely inventory. Father James Jebbia emphasizes just wanting to be in the product two sell inside week, but he says -- " if can sell,give 600, then we produce 400 only. " on set limit to new, be restricted channel is bought, increase the character appeal of oneself of top grade card, attracted the eyeball of consumer at a draught. Actually, every get on this brand new a new product, can use up in the carry out inside a few seconds.
Net red inn to certain explode paragraph product is restricted person, set limit to, be restricted season put on sale, the collection that is raw material on one hand, product makes think, the net such as tea of the U series of actor garment library, happy event is for instance red inn.
[dozen of law of hungry sale]
1, make situation conduct propaganda: Wait for a network through gregarious media, detonate discuss; KOL, net is commented on redly, the soft Wen Xuan of media is passed, arouse desire to buy further, cause consumer from numerous psychology.
2, high-key queue up: Hypostatic inn doorway discharges cue, production product heat sells atmosphere, free ad.
3, production sell like hot cakes: Government-owned network is regular put on sale, be restricted channel sells, make hot report back after leave of absence resemble, produce nervous atmosphere.
For must, hungry sale is to pass set limit to to supply a product, heighten the value perception of consumer, increase the appeal of the product, promote the brand of consumer good opinion.
# topic # this period is the dried food helped somewhat to you? Greeting bottom leaves a message!
