Common people old friend of 60 years is convenient face came back again!
On August 27, health master accuses (00322.HK) announce outstanding achievement reported first half of the year 2018. The report shows, first half of the year, health master accuses an implementation turnover RMB thirty billion nine hundred and ninety-six million yuan, grow 8.5% compared to the same period, implementation net profit 1.488 billion yuan, grow 69.10% compared to the same period. Among them, convenient cover sale is eleven billion one hundred and thirty-four million yuan, grow 8.40% .
Not come singly but in pairs, as " dynamic hit 26 years " old rival, unified enterprise China (00220.HK) also announced recently outstanding achievement reports first half of the year. First half of the year, unified implementation battalion receives a RMB eleven billion two hundred and twenty-four million yuan, grow 6.0% compared to the same period. Implementation manages gain 933 million yuan, grow 18.2% compared to the same period. Among them, convenient cover sale 4.152 billion yuan, grow 8% .
Two companies outstanding achievement, drew the look of public opinion immediately.
In the past in cold winter of 5 years of industries, convenient cover is predicted by countless " will not answer existence " , be in however 2018, a year this when convenient cover is born 60 years, the ground like the veteran miracle of group of this one food stood again!
Arrive from old rival fellow sufferers, arrive again old rival
Health master and unified, the old rival that this fought each other 26 years, in China the competition of convenient cover market and development history belong to the case of schoolbook level absolutely.
1992, the Wei Yingzhou that returns the mainland from Taiwan had experienced poineering failure twice, he presses last wrestle in Tianjin, invest 8 million dollar to establish Tianjin to carry limited company of beneficial international food on the head, of the same age is rolled out advocate make a product " face of beef of health master braise in soy sauce " .
Go up unlike market have a product already, health master is convenient face not only bowl of accessary paper quality and plastic fork, still configured sauce of a packet of beef to expect more. The promotion together with of taste and character energetically sale makes its are in short-term inside all corners of the country of surface of unify China bubble, health master became after this the pronoun of convenient cover.
It is likewise 1992, unified author is high-definition wish to allege ambitiously, want to achieved the turnover of 120 billion dollar 2017, make the food group with the biggest whole world. Below such target drive, unified the mainland turned to investment target 1993.
With health master " careless root is born " the history is different, unite the food tycoon that Taiwan been beening when entering mainland market. However this one tycoon entered a bureau of the mainland to show serious natural environment to refuse to obey however, defeat utterly of the experience on the strategy of mainland market is won in the bright shrimp area that likes with the Taiwanese, 10 had closed to lag behind at health master in battalion when 1998 100 million.
Assistant gradually the health master of abundant and old tycoon are unified and rapid in another ground begin to exchange fire intense rich weichis: Channel.
Health master is most first companies of a batch of quick pass the time in a leisurely way that offer channel to sink, it is in around expanded sale network to ground level city and villages and towns 2000. Allegedly health master can finish new product to be sold in the cent that small shop run by couple of each villages and towns reachs from big city inside countrywide limits inside two weeks of time. Be this development sell a system to the production of villages and towns and cent, let health master hold convenient range 10 years when grow in outback market high speed.
Under photograph comparing, unified was defeated by one bureau again on channel, it basically is in ground level city only above city deal. Can say, in before 10 years of histories that develop in convenient cover, health master head the list of successful candidates, unified be in passive situation from beginning to end, be taken a beating from time to time. But everybody was ignored, tycoon of food of this old brand has the advantage that a health master cannot compare: Advantage of research and development.
Be in 2008, united the situation with the as sudden as lightning to roll out what be famous in the whole nation in the future " face of beef of pickled Chinese cabbage of old a raised lot of land for planting flowers " , be this one convenient cover, the situation that with one action takes a beating unified passivity breaks up dish! Trying the Sichuan market that sell to go up at first, face the abominable situation that market of unified whole nation suffers a defeat in the round, sichuan market is depended on " face of beef of pickled Chinese cabbage of old a raised lot of land for planting flowers " just squelched health master! Face of beef of pickled Chinese cabbage of old a raised lot of land for planting flowers year sale breaks through 2 billion yuan quickly!
2010, health master toughen one's scalp-brace oneself was rolled out " face of beef of Chen Tan pickled Chinese cabbage " , bilateral openly engage in a battle made ad very quickly from the product. By me-too united barefaced in advertisement even open " the face that somebody imitates me, the face that returns somebody to imitate me " saliva battle. In the most intense came 2013 in the convenient cover big fight 2014, two companies used up bowel of 4 billion ham to be used at the user to buy the gift of convenient cover in all!
Can say, in coetaneous hypostatic economy domain, you are found very hard again mix like health master unified and same, hit on openly battlefield everyday get the be inextricably involved, match that progresses jointly in the market again however. However what everybody did not think of is, it is after this, two family became fellow sufferers very quickly from adversary.
The phenomenon that the rise that sells outside, consumption upgrades, convenient cover " nonnutritively " original sin, became the matter that quickness of convenient cover market glides. Data of association of world convenient cover shows, 2013, demand of Chinese convenient cover still has 46.2 billion packets, arrived 2017, only 37.5 billion is wrap. In the time that influences 6 years, health master total market prise evaporates approach 80 billion HK dollar.
So, when 2018, announce in these two old rival outstanding achievement turns at the same time after warming, in the bookshops immediately sweep a public opinion tornado: Convenient cover industry turns warm, consumption demoted!
Thick look under, really a series of data can think this is propped up. 2018 first half of the year, social consumable total volume of retail sales exceeds 18 trillion yuan, although grew 9.4% compared to the same period, but add fast the nadir that achieved 15 years to come however, and besides in March, the others month is added fast fell 10% the following, the conclusion that consumption demotes already was taken it seems that solid.
But in convenient cover this one domain, before make conclusions, laoshen thinks, cannot not look still a dimension spends: The product of enterprise oneself upgrades!
Unified, right, it is unified, in industry severe winter when, played the final trump card of company of old brand food again: Research and development!
In August 2017, luo Zhi of unified company president first avowed future is unified will " exit convenient cover market stage by stage " , be misunderstood by the market for a time. In fact, luo Zhi first means exits a tradition " low snack face " , future, unified advocate promoting a product is the name is " Shang Da's person " costly face! Health master also tightens old rival after therewith, rolled out " black and white and peppery " series high price is convenient face.
Right, the product of convenient cover market upgrades big fight from now on start shooting!
And subsequently outstanding achievement makes clear, chess of this one pace is right! First half of the year, health master is convenient face wool interest rate grows 2.31% to achieve 29.83, sale of costly bag cover is added fast the biggest, for 14.83% , low bag cover and flat surface sale glide, latter glides nearly 24 percent. Across, unite the outstanding achievement that also showed likeness. First half of the year, sale of unified and convenient cover 4.152 billion yuan, grow 8% , unified height affirmed " Shang Da's person " wait for costly face to outstanding achievement pull a movement to use.
Meanwhile, be regarded as " the hand that convenient cover industry destroys " outside sell a profession, after be exploded to give food safety issue again and again, also was immersed in industry difficult position. In the bookshops appeared for a time even " outside sell and convenient cover which have nutrition bad to say, but talk clean sanitation, sell outside still be inferior to convenient cover " sound.
Chinese adage says " 30 years of rivers east, 30 years of rivers on the west " , put today, applicable still.
The controversy that consumption upgrades or demotes, outside sell those who wait for substitute to appear, of industry oneself change, make the convenient cover industry that has 60 years of histories made current trade socially a distinctive appearance, and in mix with health master unite the industry tycoons that are a delegate, perform countless times in firm Bo Yizhong " flat -- since the station " after reversal, make go to the lavatory more course of study covered this group together " look be like simple, actually to 10 thousand is plant likelihood " mysterious veil.
Heartless of heaven and earth, it is haying dog with everythings on earth.
In 60 years during, "Convenient cover " the veteran of group of this one food, tell world with the fact that stands up again: Cheap quite although old, still courage wraps around gown again battle!
