An Fulan capital held water in June 2006, it is the illicit collect that An Fulan group establishs investment board piece. An Fulan capital is in Beijing, Shanghai, Guangzhou, Qingdao, Ning Bo, Yantai the administration that and other places established an organization to become independent respectively.
In agricultural domain, capital has invested An Fulan: Fish greatly, a basket carried on the back of rice shaddock, cloud wait for experience farming new project. Industry of finance of service of prospective attention agriculture, country, agriculture upgrades, rural Internet.
Agriculture had become capital to heat up earth. This already became a fact! ! !
According to the data that national statistic bureau releases, investment of fixed assets of the first estate reachs the whole nation first quarter 290 billion yuan, grow 24.2% compared to the same period.
Well-known investor Roger this the domain that also thinks Chinese future is worth investment most includes medical treatment, environmental protection to wait, and among them most hopeful is agriculture.
But with respect to eye forefathers character, agricultural domain as before very lack cash, especially the person that agriculture does poineering work.
To this, an Fulan capital manages copartner to talk about Wen Shu to express, agricultural industry has some of project can be cast.
Of course, the project that these can join does not lack cash certainly.
Tan Wenshu expresses, for instance, the project that a few agriculture fluctuation swim can gain the favour of capital, produce is current domain, agriculture serves a field, rural finance is waited a moment, but do poineering work must want ground connection energy of life, group also must ground connection is angry.
In the meantime, the person that agriculture does poineering work should choose good fractionize field, avoid coessential spend competition, promotion is agrotechnical with Internet consciousness, choice gross profit leads tall field, can win capital more easily to enter so halt.
Next, an Fulan capital how layout? What agricultural project to value? How to help help place up to join a company? How look upon capital and the relation between the person that do poineering work? Agricultural industry observes [agricultural capital 50 people + ] special interview Tan Wenshu of copartner of management of An Fulan capital, the agriculture in asking him to be the person that do poineering work to unscramble capital eye and agriculture do poineering work.
(it is to interview memoir below)
Agricultural industry observes: Whether to judge an inchoate agriculture project to have investment value?
Tan Wenshu: The first see a group. We had seen a lot of agriculture projects, a lot of groups not ground connection is angry, internet is cast before our orgnaization, we know to a lot of Internet people do agriculture, but the biggest question is not ground connection is angry. The item that make may won't do in the country, it is to rely on money to burn come out, perhaps injured some one party or some a few interest, such project is brought up very hard.
The 2nd visit a territory. Do agriculture this thing, slower, and be immersed in very easily coessential spend competition. If the domain of the choice is not particularly good, the thing wool profit margin that makes is not very tall, or technical content is not high, we can join such project quite cautiously.
Cite a case, everybody casts agriculture before, a lot of people be reincarnated in a new body is little kind project, perhaps cry current kind, for instance web of similar beauty food such a few projects, we will be more discreet, because these project wool interest rate are very low, increase the loss intermediate, its content spreads cost very tall also, it is very difficult to cause this kind of project gain money.
Agricultural industry observes: How the poineering project of domain of look upon agriculture? What agricultural project to value quite commonly?
Tan Wenshu: I feel agricultural Internet or rural Internet is organic meeting, the first, internet has enclothed city of line of just a little completely, but 4 lines city is the following, include a country to many population is changed without Internet, we must not pass the means of Internet to sell certainly, also can carry a few other items, capture compares good a few chances.
Additional, now national policy is to avoid to be changed hollowly, the hope has more rational to want, can the talent of cogent be born returns a country, do rural economics. Include now on north wide deep, these are trends.
So, I define us to cast agriculture not merely, we call rural Internet the investment of new perhaps rural area.
We also had joined a few projects, we were cast last year " fish greatly " , they make aquatic product trade, the user has the industry practitioner of 60 million allegedly, it is to breed more very door, their practice, the industry that the first pace and we tell upgrades, policy of new rural area is same, they are in small letter group li of begin school, tell it how go managing aquatic product is good to how go managing aquatic product managing aquatic product.
Still joined a project last year, cry " cloud a basket carried on the back " , they are platform of business of cable of the agriculture below the line on the line of whole Sichuan, not only the consumer that can help the carries electric business mode with efficient, seasonable local speciality of a lot of distinctive sell the throughout the country, and wired still the sale channel below, content shedding serves and supply catenary banking service. We discover agriculture + Internet, if you just want to be done blindly light, the likelihood is camp very low, still do not earn money, and the farmer also is not willing to buy sheet, only weight is united in wedlock, from upper reaches the service solves the problem of the farmer already to downstream ability, oneself are returned can gain money.
Agricultural industry observes: Agricultural project redound is slow, think the capital that earns fast money needs what state of mind, what business should have done again?
Tan Wenshu: I feel agricultural cycle slow redound is low is an opposite concept, if other industry competes already very intense, then agricultural industry has some of project or can cast.
Can join the project that a few agriculture fluctuation swim, not be to go directly cultivate land, have a few cultivated land for example mandatory category eye, compare really slow.
Cite a case, a project that we joined last year calls MYou rice shaddock, they make a fruit current, mode a little joker a few, the retail dot that is others is endowed with can fruity is retail ability, whole and current rate is rapidder, measure since very rapid, we still help them to receiving Hubei the local government of 10 lasher, the government threw brushstroke money again, built a content to shed garden.
Resemble such project, also very won't difficult. When we are cast, his running water of a year still is less than 10 million, last year the beginning of the year when be less than the running water of 10 million into Zhang, whole was over last year, when the end of the year calculates 6000 much, development rate is very rapid, went up one year sixfold.
Agricultural industry observes: Without La Hai's agricultural, where is the opportunity of the person that does agriculture do poineering work again?
Tan Wenshu: A lot of opportunities, above all what I just told is agrotechnical, I feel now is the time that a technology cashs quickly. A technology that sleeps to become aware greatly lies in the lab previously, by the teacher of the school or researcher belt comes out, go changing showed.
Agriculture is compared with other items rising is a slower industry, but opposite for be agrotechnical change show the fastest industry, because investment is low.
For instance, resemble communication technology, if do not hit an a few ten million, even a few 100 million, you are essential spray is invisible. Want true industrialization, you may need more money.
Become agricultural word, for instance you include a few land, look for a few services to negotiate cooperation, technical environment has been used, probably with respect to the opportunity.
Additional, domain finance of agriculture innovates also very value.
Cite a case, I am appeared in the road before, awaiting our branch in those days is to make the raw material related agriculture, industry, those who call heavy goods the sources of energy trade.
Resemble the United States, Australian very much farmer, they are using income treasure of agriculture, it is the price kind or income insurance tool, will be opposite with this to the climate this year, or a few wave motion that harvest produces to it. Some moment crop are good, he returns deficient money.
He bought these insurance, a few otherer perhaps after futures banking product, income is stabler, this year of farm when, he won't blind goes planting.
This is mixed in the United States Australia, including Europe is very general. What the United States does is particularly good, because of them those farmer acknowledge are taller.
This still does not have acknowledge in China, it needs a course. Because agriculture is an industry with national the heaviest subsidy. But the country also is in slowly go allowance is changed, had gone like corn allowance, so this one I feel future can have very large space, slowly the metropolis of all trades and professions goes doing.
Additional, resemble sharing economy inside agriculture I also am valued quite. A lot of group of unmanned aircraft plant protection has chatted. Include to there still is group of unmanned vehicle plant protection now, I feel this train of thought has bit of meaning, everybody is to buy agriculture machinery previously, but the allowance that there are a lot of people to cheat a country again when buying, can be used really actually, or the efficiency that he can use is lower.
But if you are hired, perhaps share, this kind of efficiency will be a lot of taller, and a lot of particularly new technology capacity can be used quickly in agriculture above production. Resemble big agriculture additionally, the content of a few foundations of the country flows etc.
Agricultural industry observes: Agriculture is at present new-style the market (for instance: Finance of business of cable giving birth to delicacy, rural cable business, country, farming take) have sth used to one's own advantage old perhaps man is entered, how should the successor seek the market again?
Tan Wenshu: Industry giving birth to delicacy I begin to look from 14 years, there should be more than 100 groups now, but great majority was not done good.
Unripe delicacy has wanted above all actually a concept, are you with what kind of person to go competing? Major person is making social security with those, give evening early to return, the SOHO with work very difficult environment is competing.
Below this kind of circumstance, a group, what if you cannot adopt information system,do your administrative efficiency is very tall, it is particularly good to perhaps be done not have last, content shedding, processing technique, you are very difficult gain money.
So, the person that unripe delicacy does poineering work people still should find a few better, the category of fractionize and mode will do this business.
Farming take me to feel future holds out organic meeting, but do poineering work want ground connection energy of life.
The country is to let rural land be on the move previously, below this kind of circumstance, farming taking is one compares a good idea, my cropland entrusts you to plant one part, you will to me offer a part to serve full perhaps service. This can make a lot of him farm not professional, or labour force already the person that prediction of a person's luck in a given year goes to in the city, what plant cropland again is better, this is first-rate thing. But rate of a lot of group is not particularly fast, it is after all arrive one year two stubble, rate rises not quite easily.
In the meantime, I very value rural finance. But the superintendency of finance of whole this year country is hasten is severe, if you do not have particularly good financial innovation mode, also the group that neither one knows a country to know finance again, proposal gentleman is put come down, had waited two years to be able to erupt; If do not live to come down this year, cross redo two years.
Agricultural industry observes: The person that some do poineering work besides Qian Zhi, still need capital more services, is An Fulan's side helped up what to have again?
Tan Wenshu: We are right poineering enterprise cannot give fund solely, those who have a lot of helps, it is mode above all above coach, have a lot of person that do poineering work, he may be first time perhaps does poineering work the 2nd times, main action is unfamiliar, how does the company manage for instance? You need to build a few basic systems, company framework is how; He may be right these not quite know, this needs us to groom.
Additional, give his butt joint a few better partner. We serve as investment square, go impossibly helping an enterprise do all company invite applications for a job, but help him find partner or compare an important thing. Also we can help him this.
Finally, it is to help him issue financing one round to receiving, this also wants the grand opera that we work.
Agricultural industry observes: What difference do agricultural investment and Internet investment have? How to overcome these differences?
Tan Wenshu: I feel the difference is not big, before a few years everybody throws the economy on the line, on-line is in Internet first half when the difference is very big. Join the company on a lot of lines at that time, development is very rapid really, include to resemble those who cast 16 years having a book, the beginning of the year 500 thousand vermicelli made from bean starch, the end of the year 12 million.
Have project of a few Internet likelihood this year income 500 much, arrive the 2nd year to be able to jump to a many. Such a few companies, their limit increasing cost that increases by degrees as income is very finite.
But agricultural economy, a lot of next online happening, have a very rapid rate impossibly so.
But begin from last year, whole Internet enters second half field, we invest way from what 16 years second half of the year begins to adjust his, changed an industry to upgrade.
Cast agriculture and the big logic that cast an industry to upgrade to do not have too big difference actually, course of study of put into production upgrades you should seek industries of pair of a fractionize, resemble vitreous industry for instance, steely industry, the familiar person do poineering work such as chemical industry, also be the person that should cast what enrage to agricultural ground connection to do poineering work euqally, he combines a few trades external, or the talent of Internet makes a new group, their acknowledge and making a way is newer.
Cast agriculture and industry to upgrade what profit is there? Their market dimensions and profit pattern are off-the-peg, we had invested great majority, it is the market dimensions of -727379968 class, industry competition also does not have Internet so intense, the group of a sex having a wolf goes in, also can achieve very high growth rate, and particularly firm, still need not worry about what price war every day ah, allowance ah a kind thing.
Agricultural industry observes: A kind of what kind of experience is doing agriculture to invest?
Tan Wenshu: The mark that agriculture invests is real really bad to search. From 14 years I had seen a lot of agriculture projects, a few make agricultural science and technology, resemble pasturage, their growth rate is slower. So I feel to do agriculture or want everybody to be able to sink next hearts, early days accumulate had done, before because of him the likelihood is put in slow hind quick procedure, cannot fast in that way like the project on Internet line.
Additional, I feel to depend on the administrative ability of the person that do poineering work, because major project involves many employee, if do poineering work person level of management is not very tall, the likelihood does not run so big group, can appear finally the fraud phenomenon of company interior.
Agricultural industry observes: Capital and the person that do poineering work is mutual achievement, how do you understand this word? What story can be shared?
Tan Wenshu: This those who say is very right really, our target is to help potential youth become great entrepreneur.
In the meantime, the person that do poineering work also is in accomplish us, because can limit the only standard of an investor stand or fall, saw him join how many good project now namely, also be they accomplished us really so.
