Do poineering work in the masses, in the tide that millions of people innovates, no matter much more ordinary product, need to make oneself brand, we know cloud of horse of electric business old man, Internet is big Wang Jianlin of fellow Ma Huateng, landed magnate, but does intermediate of building of straw bound tycoon make the same score you to know? Rely on " collect " the brand that come shakes the body turns into the whole world is banner brand.
Justice black businessman because not with benefit small and the cannot discover at discovering others mildly from business manner business chance that is not, be called " ant businessman " , lou Zhongping is one of them.
Lou Zhongping bought an old semi-automatic straw product line 1994, begin production to sell straw. Expand as the factory ceaselessly, the person that follow suit also rose more gradually. Lou Zhongping discovers all straw factories are in at that time packet of mount Yin Yinan one female two children head portrait. The 2nd year, he is being taken imprint have two children head before packing, seek advice toward industrial and commercial bureau, does the pattern that hires mount calculate be brand? Whether already is somebody registered?
Holding the state of mind that tries in the arms, inquired in brand system, the result still does not have a person to register actually. Then Lou Zhongping registers design immediately, the name is surely " double child " . August 1996, "Double child " brand applies for to pass, 97 the end of the year allot certificate formally, become whole the 17th brand of justice black.
The basis retrieves in brand bureau so far justice black city double child commodity limited company registered 558 trademark in all
Although registered trademark, but fail to bring rich and generous profit to him, after the travel that is in Japan 2000, he begins innovation to walk out of the development road of an extraordinary. Had many attempt in straw exterior, function, current, "Double child " straw has 300 a variety of, straw of animal formative cartoon, inside old person of straw, help and patient suck the windmill straw that sets wind rotor to be able to keep rotating, any of the twelve animals drink won't the save labour straw of circumfluence, birdie straw, Party straw is waited a moment.
"Double child " have a representative product most, it is to grow long straw upper part to have pink " heart " , "Heart " each have a small straw on both sides arc, contain in heart form housing a small current check valve and filter device, lou Zhongping ever said " only this one small current check valve, we own 4 own intellectual property, solved liquid circumfluence problem effectively, still prevent alternate infection. Still prevent alternate infection..
Current, "Double child " straw not only year accrual near 200 million, already was maintained to be well-known logo. In July 2016, organization for Standardization of international of Swiss Geneva ISO is formal to the whole world 162 members country was released " polypropylene is drinkable straw standard " ISO international standard, this one standard is by double child dominant makes, "Double child " the person that become the formulate of the regulation of international industry play of be worthy of the name.
In know to produce economic society, brand is crucial to the development of the enterprise, no matter be big company or the enterprise that just started, its are famous degree, credit is spent is contacted together cheek by jowl with brand. The enterprise wants better progress to should own the brand that belongs to his, build the brand that belongs to oneself. Brand is the intangible assets of the enterprise, brand strategy already was become aid push economic transition to upgrade the significant move of development, to the enterprise development is having decisive effect.
