Recently, media reports advertisement of Baidu medical treatment gives all corners of the country again, and the message before this weighs Google (Gu Ge) want return China, face domestic trouble and foreign invasion, plum of Yan Hong " confidence wins Google again " does true hopeful come true?
Search of Baidu medical treatment provokes criticism again as a result
Recently, have media coverage, many patients that demand medical service in Shanghai are searched through Baidu " Shanghai Fudan University is accessary hospital " , front row ranks in searching a result " answer large hospital " undertake seeing a doctor, after spending big price to see a doctor, disease does not have get better however, go again after further consultation with a doctor of 3 armour hospital, gotten diagnostic result and " answer large hospital " be widely divergent.
Reporter investigation shows, key word inputs on Baidu search engine: "Shanghai red house " , the first result that jumps out is answer large hospital. Webpage caption is: "Shanghai answer dawns gynecologist of accessary red house makes an appointment registration platform " , and actually, answer it is a civilian battalion only greatly medical establishment, with answer dawn hospital of accessary red house concerns without collaboration.
And change keyword, search " facial features division " , or " hospital of facial features division " , answer old ad still be among the best of candidates, webpage caption is " hospital of division of Shanghai ear-nose-throat facial features " . The answer dawn of be worthy of the name is accessary hospital of facial features division is discharged however was in the 5th. The address that searchs hospital of division of authentic facial features again " Fen Yang Lu 83 " , perhaps search " tympanitis " , " face paralysis " wait for disease name, ranking first to search a result is as before " answer large hospital " .
From its Baidu Zhang date makes public a data to be able to discover: Answer large hospital adds up to register the website that 91 differ advocate region, use at corresponding and different key word search.
On September 4 afternoon, area of Shanghai rainbow mouth defends inspect branch to also be opposite answer large hospital undertook checking, express, already received those who be aimed at this courtyard many cases to complain this year, involve price of excessive diagnosis and treatment, drug exorbitant and disobey convention of diagnosis and treatment to wait.
Current, this courtyard already was in with medical establishment undesirable hold trade act billiard-marker punishment of 8 minutes. According to the regulation, civilian battalion hospital is in a year write down inside desired result period full 12 minutes will defer desired result; In defer the keep the score inside desired result period is full 6 minutes, criterion will by revoke hold license of course of study.
On September 8 in the evening, industrial and commercial bureau expresses Shanghai, answer large hospital uses Baidu promotion, this locality the keyword of famous hospital regards a search as the keyword, in order to promote oneself the search rank of the hospital. Its behavior is suspected of false conduct propaganda, industrial and commercial bureau checks Shanghai total fleet already investigation of put on record, and the basis " People's Republic of China opposes unfair competition law " punish to its. In addition, door of The Ministry of Commerce and Industry already asked answer large hospital stops to violate act instantly.
Be aimed at this matter, baidu on September 9 before dawn dispatch apologizes, the abbreviation presence of accessary hospital is constant semantic and similar sex related the name that says the reason of misdirect depends on Shanghai answer large hospital and Shanghai Fudan University. Next Baidu still is in what he recommended in this response to search a product without advertisement " simple search " .
Writer 66 angry rancorring Baidu
Besides medical treatment search, baidu search still detonated a person to enrage a writer recently the disposition of 66 " on September 6 noon, 66 hair small gain weighs the writer, check the address of net of consulate official of United States of a Shanghai, turning over how many is cheater advertisement. In addition, 66 direct in small gain interrogatory Li Yan grand, is asking its to do search to is index propped up or become cheater chief?
From " 66 " bask in the picture that give to look, the lower part of before searching a result a few pages of Baidu has apparent " advertisement " mark, and Gu Ge searchs engine ferret to come to the first is government-owned net.
As incident ferment, many netizens express identical also experience, also be lean to one side almost to the condemn of Baidu. The netizen says even: "The daughter checks a collywobbles, can jump out a string of ad that makes stream of people. Can jump out a string of ad that makes stream of people..
Does Baidu win Google again likelihood?
On August 6, people's Daily overseas (Twitter, facebook) phonate: Welcome Gu Ge to return to, but must abide by place (the mainland) law. Back-to-back, plum Yan Hong phonates in friend circle: Very much confidence wins Gu Ge again.
However, baidu (BIDU) the open quotation price on August 7 is however 228.31, relatively at 232.96, drop 2% .
Mog from chinese mainland market from Gu Ge, ceaseless the message says " China of Gu Ge return " , so that this word turned life into one of 3 great illusion. And exit China actually 2010 from Gu Ge since, china searchs engine company Baidu to be in monopoly position actually.
Current, the market share that Baidu searchs resides Chinese market firmly the first. Statcounter data shows, in July 2018, share of Baidu China market is 73.84% , divine horse, 360 searches part with 15% , 4.13% markets share row the 2nd, the 3rd.
The product of comparative Gu Ge and Baidu: In light of whole, gu Ge's already mature product is enclothed extensive, baidu is tasted prolifically greatly is 2 sale around the search, and most cereal song project is free and without advertising. And with respect to social contribution and company culture, gu Ge has Google Scholar (learning is searched) , Google Art&Culture (art and culture) , Women Techmakers (female technology personnel plans) etc.
Voting result shows the network that sina started on August 8, the Chinese netizen that chooses Gu Ge is as high as 7 to come most probably, exceed Baidu far. The netizen scale that chooses Gu Ge resides overwhelming majority, scale is as high as 85.7% ; The person that choose Baidu is only 6.6% , additionally 7.7% feel OK.
Poll at present had deleted, the picture originates network.
Will look so, if Baidu wants to win Gu Ge again, still be shoulder heavy responsibilities.
(integrated from: Finance and economics of weekly of newspaper of youth of CCTV finance and economics, insurgent news, Beijing, the first finance and economics, blue whale, CSDN)
