With traditional customer like buying intention, of network consumer buying intention also is varied. What expression of the place in making the activity is consumed on the net through studying network consumer comes out is run-of-mill buy intention, the specific intention that buys the expression in the activity to come out on the net to analysing network consumer further has important sense.
Retail consumer buys 1. network motive overview
Alleged motive, it is to point to the in-house motive force that postpones moving take action (internal driving force) , namely the reason that incentive person acts. The person should be in sober condition only in, be about to be engaged in such or in that way activity.
No matter these activities have how old meaning and effect to main body, the satisfaction that needs to main body has what kind of appeal, no matter these activities are long,still also be brief, they are caused by proper motive place. Of network consumer buying intention is to point to the activity is bought in the network in, can make network consumer produces the certain and internal driving force that buys deed.
Motive is a kind of immanent mentation, be observed not easily directly or be measured to come out directly, but it can be behaved according to the behavior with long-term people or ego allegation tries to understand and induce. To branch of company sales promotion, through understanding the intention of consumer, can have basis ground specification and the action that forecast consumer, take corresponding sales promotion step thereby.
And to network sales promotion, motive research is more important. Because network sales promotion is a kind of sale that does not meet, network consumer is sophisticated, mutiple level, those who interweave and buy behavior changefully to cannot be observed directly, the communication that can adopt character or language only tries to imagine and be experienced.
