Be in on September 16, typhoon " Shan Zhu " land media of socialization of indulge in wilful persecution when, the tall canal of company of a famous movie and TV plaints so in friend circle.
Incident genesis on September 16 afternoon, total bureau of national broadcasting television is released " total bureau launchs investigation with respect to viewing rate problem " one article says, "Be aimed at the public feelings of viewing rate problem and report, national wide report always is in charge of a comrade expressing related the bureau, already took relevant step, clutch jointly with concerned respect launch investigation, once check solid break the law violate compasses problem, be sure to be handled gravely " .
The public feelings that wide report total bureau indicates, those who point to is a text that Jing Yu of Guo of director, playwrite releases 15 days. In the article, the viewing rate inside course of study of exposure of Guo pacify eaves makes false shady deal, for example every collect hands in 900 thousand yuan to be able to buy viewing rate to wait.
Viewing rate makes a holiday is not a new expression any more, so, why to ban repeatedly more than, who is risk danger in desperation?
The government asks to boycott viewing rate to make a holiday for many times
One stone arouses 1000 billow, this long article that Guo Jingyu directs causes the heat inside course of study very quickly to discuss.
Actor Zhao establishs new rapid transmit this small gain, mention oneself to go out those who act " Tian Chengchang song " close inspect gloomy, "Fabaceous valve happy event carries 8 minutes, close inspect gloomy come true; Dare not bow one's head weighs me, let you bad luck is extended hard " .
Director Liu Chuan also adopts shady deal of small gain exposure, "Once kissed ear to hear some to direct a friend to ask production buys every part 400 thousand yuan the fare of viewing rate helplessly in the phone, hit some city TV station to buy a company that the director appoints. If do not appoint a company to buy viewing rate according to the TV station,he says with me, will not receive fund of TV station end " .
Wang Changtian of president of radial medium limited company more it is with personal experience exemple, speak bluntly: "At the beginning of 2015, because not be willing to participate in viewing rate to make a holiday, radial anger and exit TV program market, program of much at that time file is in CCTV broadcast, sign off the painful remain fresh in one's memory of all programs. Sign off the painful remain fresh in one's memory of all programs..
Playwrite Li Yaling plaints say: "Went two years, besides buy receive inspected money to explode went up one times, from every collect 500 thousand go up to 1 million, whats don't have a change. Whats don't have a change..
On September 16, total bureau of national broadcasting television also dispatch makes known his position to say, already took relevant step, clutch jointly with concerned respect launch investigation, once check solid break the law violate compasses problem, be sure to be handled gravely.
17 days, chinese teleplay makes industrial association issue statement, make known his position to say the appeal entire industry fashions consensus, collective boycott viewing rate makes false conduct, build the new environment of health of Chinese teleplay industry, orderly development hard.
Long-term since, to assure the viewing rate of the TV station, TV station and make just return countersign handle by proxy when the autograph buys a contract of a concerned viewing rate to betting an agreement. Make just must assure to the TV station, drama is made broadcasting when can achieve fixed viewing rate, cannot buy a fund from what the TV station takes sum otherwise, the TV station can be deducted from which according to certain proportion.
Be in early 2009, total bureau of original wide report is initiated severe examine viewing rate deal two upright crowds, viewing rate of reforming of 22 new rule was issued 2013, viewing rate of first TV of domestic investigates national level to also came on stage 2014.
In August 2015, by teleplay of total bureau of original wide report department is initiated, CCTV and many provincial TV station are initiated, the whole nation is provincial reached above TV station to be signed jointly " scrupulously abide by media society responsibility, object only convention of viewing rate self-discipline " .
Even if is such, under weigh, viewing rate builds false market to still exist. As 2015 " one drama two stars " of policy carry out, face the current situation with teleplay industry excess output, the personage inside the industry says, basically the teleplay of the half cannot go up of the TV station head sow. "Can the drama that electrify inspects stage head to sow, the assurance that asks to have viewing rate necessarily " .
After this, viewing rate builds false problem to grow in intensity, production just reveals public view with the contradiction of the TV station.
December 2016, because " beauty confidential dish " did not buy viewing rate and remove archives be related temporarily by, cause be stirred into activity of public sentiment of trade of movie and TV. For this, association of the Chinese teleplay industry that make is special hold a press conference, committee of its law Wu is released " black power of cheat of determined blow viewing rate " statement, make declare war of false black industry catenary formally to teleplay viewing rate, caused industry inside and outside likewise shake.
This is announced in portion statement, on market of our country teleplay, buying, broadcast in teleplay business, existing generally phenomenon of viewing rate cheat, had formed an organization rigor, the operation is orderly " subterranean black industry " .
To this, 2017 the beginning of the year, association of the Chinese teleplay industry that make is released " the autonomic acceptance book about cheat of determined boycott viewing rate " .
Of the same age in September, the 5 ministries and commissions such as total bureau of original wide report allot jointly " the announcement that develops a certain number of policy about supporting teleplay to flourish " , also mention among them, "Determined lawfully severe blow viewing rate makes false conduct, cogent uphold industry order. The standard closes inspect data application behavior, must not serve as viewing rate buy a price only basis, must not regard an evaluation as teleplay actor bad and the exclusive level that have rewards and punishment to employee with viewing rate " .
This year in April, wide report total bureau holds countrywide teleplay to produce program conference, emphasize once more determined lawfully severe blow viewing rate makes false conduct, once discover viewing rate makes false information, report door of the Ministry of Public Security deals with for a short while. Once the case of discovery is investigated, will to social exposure, drive form the high-pressured state that hits viewing rate to make a holiday lawfully.
Of the backside that make a holiday star only by odd group
Hit case cries to fall in everybody, why to return somebody the viewing rate of the holiday of risk danger in desperation that make?
Well-known screenwriter barks Hai Lin is accepting the speak bluntly when media is interviewed, because at present many TV stations value viewing rate very much as before, accordingly a few broadcast the orgnaization still is in hold dominate viewing rate data.
In fact, viewing rate investigation puts advertisement on the service to the TV station for ad business originally, be not the evaluation standard of bad of TV program actor.
Media explodes makings say, become when teleplay defend look gold period of time advocate after making an item, broadcast the orgnaization asks to be in the contract that buy theatrical work forcibly, will viewing rate and buy a price couple, guide a manufacturer to buy viewing rate. And the consequence that such doing is, every leap adds ten million yuan cost, want high price to the TV station again conversely, make vicious circle.
Accordingly, bark Hai Lin thinks, viewing rate builds a holiday to have great harm to the industry, because be opposite from personnel of course of study for, do good theatrical work no longer significant, "Hardship does drama to be inferior to buy viewing rate " .
When professor of Chinese medium college is accepting our newspaper reporter to interview south Liu Yan, say, at present the familiar pattern that make a holiday has two kinds, it is to pollute example door, 2 it is to distort data. Former and main show certain benefit related side uses shocking method, search and approach the sample that should belong to confidential condition originally door, wait for what means affects example object to close to inspect behavior or record act through bribery, bribe. Latter attributes investigation side issue, undertake distorting to tiring-room data, the person is treatment. Photograph comparing pollutes example door, latter operation is directer, simpler also.
"This both can bring about viewing rate data false inconsistent with the facts, affect viewing rate to regard as thereby ' industry currency ' credit is spent and authority, harm the interest of the person that other data is used, the order of disturbed teleplay market, harm sincere letter mechanism of the society and sincere letter belief then. " say frankly south Liu Yan, to a person with high aspirations and determination, viewing rate investigation is not impeccable, do not have flaw to be able to be gotten. Theoretic, the link that the element of somebody of in every case gets involved, put in the possibility that creates a holiday, what is more,the rather that viewing rate investigation should be experienced a series of sample multifariously, the member that define example door, visit comes, the record closes inspect, data is answered pass and the process such as statistical processing, each pace cannot leave among them two crucial principal part -- example door or investigation company, build a holiday to also involve this both. The driving force that creates a holiday comes from normally exterior, for instance intermediary of company of TV station, programming, program just is mixed the relevant interest such as advertisement orgnaization square, purpose nothing more than get profit of high specified number.
And the source that makes a holiday to viewing rate, hu Xin of contributor of movie and TV (alias) divulge, TV station and ad business are right the blind angle of viewing rate, to those can " carry close inspect " what star acts the leading role is blind chase after hold in both hands, regard viewing rate as even the exclusive judge level that measures program quality and ability of main actor star, and complete oversight the character itself of the TV program, close to production holiday consequently inspected data to bring huge market.
"The teleplay that films at present, want those who sell a gleam of to defend inspect on star, ask with respect to have to certain star of big shop sign, when red ' little fresh pork ' or ' discharge daughter stars ' become a main actor cannot, have their theatrical work only, these TV stations just agree to admit, just agree to close. " Hu Xin says, and star without big shop sign, when red " little fresh pork " the main actor's teleplay, even if gut is compact, climax happen frequently, go up impossibly also a gleam of is defended inspect, buy because of the TV station only piece, see an actor, do not see the plot of a play, "However these becoming Gong Mingxing, discharge ' fresh pork ' medium one part, rely on a network to packed sale of hype, water army to win many vermicelli made from bean starch to embrace wholesale namely at all, explode quickly overnight in the network just now red " .
Hu Xin tells a reporter, such the most immediate consequence are, afore-mentioned a few " discharge stars " the alleged teleplay that pats, besides their vermicelli made from bean starch, occupy receive the wide audience that looks principal part to be approbated far from actually, do not go on viewing rate nature, "And once such real viewing rate is wide and accuse, certainly will can let broad public understand thoroughly these again ' discharge stars ' cannot carry viewing rate completely, because this is great,affect its commerce value. So, production just is returned must the job one pace reachs the designated position, continue to buy false viewing rate again. Bad money drives out fine money, all the year round the result of malign competition, the price that buys teleplay viewing rate namely is more and more unusual " .
Look in Liu Yan Na, if allow to pollute example door by such as of the existence in viewing rate domain, distort data, data is searched hire, misrepresentation is unscrambled, the problem progress such as data abuse continues, can damage business of TV station, ad, programming business and data generator to wait not only relevant each square interest, what also can affect TV medium modes of life and relation to their environment badly is healthy, affect sincere letter of the society and social morality consciousness, affect our country to build the benign development of the career then.
