In milk market, yi Li is the position that is in bibcock eldest brother absolutely. On August 30 afternoon, share of profit of Yi of lacteal estate magnate handed over to shine beautiful report. It is inside report period, company implementation battalion closes, the double growth of net profit, among them, battalion of half an year closes be close to 40 billion yuan, start a trade again new tall.
On June 20, 2018, world brand lab is released 2018 " China 500 have value brand most " , yi Li with the value hero of fifty-three billion and thirty-five million crouch brand a list of names posted up the 78th, make food drink trade the most valuable brand.
Regard home as the person above average of lacteal estate industry, yi Li counterpoises in brand dimension the respect is none ambiguous also.
"Artful Le Ci " shape is accused " artful at present "
Category of the cold drink below Yi Liqi is numerous, also love by popular. Regard Yi Li as cold drink advocate promote a product, artful Le Ci appeared on the market to create 200 million multivariate outstanding achievement 2003, its " likes you, saying of ad of without reason " , it is fashionable more the boy time of a lot of person.
According to the report, recently, jiangsu saves appropriate to promoted city people court to hear case of enroach on trade mark right one case, "Artful at present thises " the generator of ice cream and distributors by " artful Le Ci " the group of everybody Yi Li of brand told a court.
In May 2017, firm of interest of Inner Mongolia Yi discovers in market go on a tour of inspection appropriate promotes battalion headquarters of classics of some non-staple food to sell a kind the name is " artful at present thises " ice cream, not only name close, and the design that pack also is mixed the famous brand product of Yi interest firm " artful Le Ci " similar, in " artful at present thises " of ice cream pack on the right side of return mark to have " artful Le Ci is my elder brother, sweet fragile delicate " ad saying, will " artful at present thises " ice cream fashion into " artful Le Ci " " twin brother " .
In the course the spot is bought and after notarization, yi interest firm to forensic to lodge a complaint, requirement " artful at present thises " non-staple food of refrigerant food limited company and Xing Mou of appropriate of the person that sell manages the Qiu Mou of generator Henan business of ice cream the ministry stops tort instantly, remove an effect and recoup pecuniary loss 1.2 million yuan.
Basis " trademark law " reach highest courtyard relevant judicatory explanation, the court adjudicates company of business Qiu Mou finally instantly disuse and experience case " artful Le Ci " the name with identical or similar product, pack, decorate, in " Chinese quality signs up for " publish statement to be affected in order to eliminate, recoup pecuniary loss of Yi interest company and reasonable cost 250 thousand yuan; Battalion headquarters of classics of adjudicative non-staple food stops to sell experience record instantly " artful at present thises " ice cream product, recoup pecuniary loss of Yi interest company and reasonable cost 10 thousand yuan.
In fact, in recent years, case of tort of the salable production inside food industry is sent high, yi Li also is not authority of first time dimension.
"Prospective star " tort " QQ star "
2012, the product that Yi Li rolled out to suffer children to love quite " drink of yoghurt of fruit juice of QQ star nutrition " , distinctive Dishini is packed and special taste gained many market share for its, can say make a great coup.
2015, meng Niu rolled out the name is " drink of yoghurt of fruit juice of prospective star nutrition " , did not think of to arouse tremendous controversy however, yi benefit respect thinks Meng Niu is put in tort behavior.
In March 2016, yi Li falls with respect to unconscious Niu Qi " prospective star " the product is suspected of tort Yi Li " QQ star " to to lodge a complaint of court of Beijing Haidian district. Yi interest firm thinks, product of tort be accusinged (the Meng Niu that appeared on the market in April 2015 " prospective star " ) pack, the product of decorate and Yi Li company (the Yi Li that appeared on the market 2012 " QQ star " ) pack, decorate is constituting element, design identical or the side such as the style is near, product name is approximate also, it is a standard with the general attention of relevant public, what generate pair of product source extremely easily is promiscuous with mistake.
On December 25, 2016, haidian court makes first instance adjudicate, group of trade of milk of the accused unconscious ox instantly product of disuse experience case is packed, the unfair competition behavior of decorate; Sincere beautiful and company stop the accused instantly product of tort of sale experience case; Company of the accused unconscious cattle is in " Chinese intellectual property signs up for " on publish statement, remove an effect; Pecuniary loss of compensation of company of the accused unconscious cattle and reasonable expenses total 2.15 million yuan.
Subsequently, unconscious cattle company raises to court of Beijing intellectual property appeal. On Feburary 27, 2017, court of Beijing intellectual property is arrogant to cheating " prospective star " with Yi Li " QQ star " unfair competition case makes 2 judgement definitely, reject the appeal of unconscious cattle company, maintain original judgement.
"Hitchhike " " draw near famous brand " it is the commonner unfair competition behavior in current market. To the enterprise, execute the law besides have the aid of the branch attacks all sorts of tort action besides, oneself is due also and corresponding answer and precautionary measures. Remind broad operator finally, must abide by relevant legal laws and regulations, must not for temporarily benefit, the fame of well-known company goes to covet " loiter one loiter heat " , " draw near bout famous brand " , " build bout car " , be careful by law " rip a card " . (the picture comes from a network)
