Viewing rate builds false random elephant urgently punish
of Qin Hao of reporter of learn on job of net of economy of China of economic daily ·
A few days ago, some directs real name to inform against viewing rate of industry of movie and TV to make a holiday, make viewing rate topic is paid close attention to again by the society. To this, the country expresses about the branch, already took relevant step, clutch jointly with concerned respect launch investigation. Teleplay viewing rate makes false, deal, already made a trade it seems that " go regular " , accept controversy and criticism fully in recent years. Besides certain business element intervene, what reason does the backside that make a holiday still have in viewing rate? Should how viewing rate of correct look upon?
Build a holiday to should be fathered to check
Before some year, as a result of agency development lags behind, program resource also is abounded now not as good as, high viewing rate ever was common people do not fall in the mouth " gold " . Retired worker Liu Shuying answers Tianjin the family before recall is old, friend surrounds the scene that takes before the television together, still feel warm fully. "I know viewing rate not quite, sow what I see what, the program before the feeling is some more interesting nevertheless. " look in this octogenarian Die old person, the attention dot of the audience should be put in content itself mainly, do not answer too the findings that cares about some orgnaizations.
Young writer child hard gold thinks, "Though some audiences just see play, less to viewing rate care, but a few people that pursue relevant industry job, stem from a profession sensitive, care very to viewing rate " .
Since viewing rate and advertisement since charge happening is contacted, viewing rate is high often the profit that adumbrative advertisement brings is high, viewing rate of drama of partial movie and TV makes a holiday from this and unripe. "The viewing rate of instantly creates false problem, basically be to face advertisement advocate, actually very rare audience is to see viewing rate see a TV program again first. Compare to it, network heat especially the heat of gregarious network, just be the mainstream gets numerous main level. " Wang Qing of associate professor of academy of development of culture of Chinese medium university also says.
As huge as Internet times data and multivariate the collection with accurate essence methodological photograph is compared, current viewing rate investigates gimmick to lag behind relatively. The Zhou Xiao that works in an Internet company expresses, will look at present, teleplay will be washed out henceforth, "With TV station viewing rate the photograph that make a holiday is compared, the need on network platform pays membership fee or the condition that inspect to be clicked effectively more severe exacting, the cost that make a holiday is high, this also makes net drama the development space henceforth is larger, appear explode the probability of the paragraph is higher " .
Be different from a few audiences " do not care " , be engaged in the Li He of financial industry thinking, only data talking must be boycotted, viewing rate builds a holiday to should father check. "False data cheats act, good piece cannot see, sodden drama flies all over the sky, if no matter indulge is final of fall victim still is him audience. If no matter indulge is final of fall victim still is him audience..
Show is interesting just be crucial
As we have learned, proper motion of a few companies buys the deed of false data, also affecting the accredit of the audience greatly, hit the confidence of practitioner.
North bleachs old playwrite A Ceng Gao to tell a reporter, "The IP a few years ago is heated up greatly, the data that just staring at a project not less among them is interesting ignore the actual condition however, it is not important to as if to taste view theatrical work to experience, the aesthetic gout of the audience also by misdirect " . Ever understood according to A, because manufacture,have work of a few movie and TV square with broadcast square refuse to budge does not fall, still fail to broadcast up to now.
One is in make the stuff with square unit old job tell a reporter, "The viewing rate that short of expects or relevant condition, work often was done in vain. Buy viewing rate and click a quantity, fry a topic again, build heat, false data still can be changed really sometimes ' true gold silver ' " . He expresses, an excellent work with real very high viewing rate and single-hearted broadcast platform as before a lot of, but the industrial chain that builds a holiday is very complex also, stand fast trade bottom line really very hard.
Vice-chairman of society of article of film of well-known screenwriter, China barks Hai Lin is opposite this one circumstance expresses concern, "At present our country teleplay is begged for be more than, unbalance of supply and demand brings about standard disorder, high-quality goods directly rare be short of. Certain broadcast the situation that platform formed opposite forestall, they decided to the choice of content what the audience can see directly " .
As we have learned, because all sorts of reasons cannot broadcast,our country has teleplay of nearly 10 thousand collect every year, teleplay is made from project approving broadcast to the sale again, each link it may be said " escape from death " , shocking false data and both sides of supply and demand and even various profit gain weichi, make competitive environment more complex. When certain capital from promote admirable make " cardiac stimulant " those who turn pollution into industry common practice " deadly poison " , develop progress and health of common people manna with respect to art of culture of meeting enroach on.
Whether can you cancel mechanism of viewing rate reference? Bark Hai Lin thinks, be returned at present and unworkable. "The existence with respect to black like poisonous milk and competition ground chirp is same, must correct look upon the existence and rather than of this kind of phenomenon is rushed ban, the data of statistic of machine of have the aid of is polluted by certain person place, it is certain person rear flaw manages in run the drilling tool into the well of certain benefit drive, urgent affairs is to remedy concerned flaw, depend on lawfully compasses try standard. " look in Wang Hailin, the audience cares truly have a thing only -- it is good to make fun of after all look.
Put an end to build a holiday to rely on reform
How is elephant of viewing rate chaos solved? Wang Hailin says, can consult the United States " the clique pulls unconscious bill " , the industry of our country and industry of overseas movie and TV development state of affairs is made prep according to. "In those days American adjuration prohibits company at the same time accuse creation, courtyard line and issue wait for link, liberated artistic productivity. The problem of certain structure sex that exists to industry of our country movie and TV, mechanism of need reform purchase and sale, implementation is made sow depart, design of concerned management system is very important. Design of concerned management system is very important..
Wang Qing also suggests, want to combine the advanced technique method such as big data, the technology that innovation viewing rate investigates and algorithm, the viewing rate of whole sample book that explores TV of needle logarithm word actively investigates a method, increase to hits is occupied and cross the weight of screen viewing rate, the TV that gets used to times of media of be in harmony actively travels. In the meantime, can explore build function branch to entrust but independent the appraise sth through discussion of tripartite TV at function branch and audit orgnaization.
"Actually, the function branch such as total bureau of national broadcasting television can send a few files every year to coach TV industry grows, but some files are carried out actually not well. Should break especially ' since ref is an athlete ' circumstance, introduce concerned competition mechanism actively, make the legal laws and regulations that promulgates TV industry in time, execute the law strictly, raise illegal cost considerably. " Wang Qing also says.
The near future, central print and distribute " be on guard and punish statistic builds job of superintend of false, practise fraud to set " . This " regulation " also have direct sense undoubtedly to job of punish viewing rate. No matter be the standard of remuneration of pair of industry of entertainment of movie and TV, what build false, box-office affusion to viewing rate is severe check, still be the self-discipline inside near future industry statement, audience is opposite actively " sodden piece " " sodden drama " boycott, it is national law progress and the incorporate that culture develops, body reveals people to be opposite of an excellent work of movie and TV ardent expect. As the propulsion of relevant job, qing Dynasty of wind of stimulative culture industry is enraged, work of movie and TV is high grade prosperity, true close inspect frequency of an excellent work below the environment to go out sure but period.
Qin Hao
