Ma Yun once had said: "Do an enterprise to begin from research failure first, know how the enterprise dies only, ability is in management process, resist ceaselessly dead factor, seek progress thereby. Seek progress thereby..
Ever elder accuses credit wind to compare is " the doctor sees a doctor " , major company is to have " pathology " or potential " virus " , the main energy that accuses as credit wind discovers just about " pathology " , find out " the pathogeny " , had done before credit puts in be on guard measure, in case if hill falls,disease comes, form the loss that offsets hard.
because of such, regard a little small credit as worker, can contact the small small company of different type at ordinary times, feel small in the contact small company also is not us in the imagination so simple, alleged " although spadger is small, completely of the five internal organs " , the circumstance such as transition of failure of equity issue, fast dilate, investment, company is met encounter, stem from professional instinct I can choose to be examined from the angle of credit, occasionally constant regular meeting thinks, whether change a perspective, go examining them from the point of view that does a business, then I bought two Mr Wu Xiaobo " defeat utterly bureau " series.
" defeat utterly bureau " it is course of study of the state-owend enterprise in acting on research " unsuccessful gene " and " Chinese type fails " tenet, listed for us 18 are in in process of reforming and opening well-known, once had created well-known industry group of the miracle, revealed them to arrive as a child big, from arrive infirmly strong, from arrive by force decline, from the process that declines to die, analysed the cause of deep administrative levels that causes tragedy, experience commercial passion and splash deeply from which. When complex mood slowly be pacified, it seems that these setting are not new, encounter in regular meeting of middling of failure of small small company, perhaps be " commerce uses up likeness without size, essence " cause. Talk below view " defeat utterly bureau " a few enlightenment that controls the job to wind of little small credit.
One, attention company equity distributings
Because company of equity issue influence grows normally,prevent
Basis " defeat utterly bureau " in narrate, when Yang Rong is preparing car of China morning China to accuse a limited company to appear on the market in those days, introduce Chinese finance to teach development foundation to serve as one of main shareholder, this foundation is to have central bank setting, imperscriptible and blame seek profits sexual organization, this one clever equity design is Hua Chen appears on the market most essence of life is wonderful with decisive one pace. But Yang Rong puts project of collect inspire confidence in sb Zhejiang peaceful wave later, cause the dissatisfaction of Liaoning and Shenyang municipal government, in bilateral and contradictory ceaseless become acute, the government thinks Hua Chen is not Yang Rong's Hua Chen absolutely, according to company equity design, foundation of development of Chinese finance education just is a company truly possessory, and foundation is state-owned asset undoubtedly. Subsequently, both sides had the negotiation of quality of China morning asset, negotiation burst, the government asks " clutch audit, avoid state-owned property prediction of a person's luck in a given year " , subsequently, yang Rong is discharged all company jobs, subsequently far go to the United States, lose the control to the enterprise.
The big company of equity issue unlike of small small company so dynamic, fetching information, but represent, often have a few kinds of cases: It is " the lane when Chengneng is person of the same trade, tired " , when the business has been managed, stand fast person of the same trade, when the enterprise encounters predicament, somebody thinks go ahead of the rest pulls out, pocket is how, or reduce deficit; 2 be " the person of the same trade when stranding, flower difference " , a lot of partner people cherish the dream that do poineering work, can travel together together overcome poineering difficulty, but when the enterprise development rose, decision-making to the development of company future possibility arises difference; 3 be " achieve on the way, have lane namely " , some companies are growing initial stage, had not arrived stable phase, namely partner cannot hold to and pull out.
Equity change manages an influence to basically have to small small company: Capital pressure; Change of state of mind of layer of management, technology and market support strength and change of partner layer state of mind, management.
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Summary
1.Whether is management project inside business limit;
2.Involve the case such as environmental protection, sanitation, whether to have corresponding examination file;
3.Involve concessionary trade, whether to have relevant industry special permit;
4.Involve a harm communal and safe industry, whether corresponding safety ensures measure to wait.
2, process of attention enterprise dilate
Because too fast dilate causes business management disorder,prevent
Basis " defeat utterly bureau " in narrate, line of business of wine of pool of the Qin Dynasty is in 1995 with edition of mark of gold of the 66.66 million 5 seconds after acquiring CCTV news broadcast over a radio network hind, the sale soars, to answer market demand, line of business of wine of pool of the Qin Dynasty ticks off add with plain wine, 1997 by media exposure, in those days, sale of line of business of wine of pool of the Qin Dynasty continues to glide, later cannot recover after a setback. The yield that this is a model can cannot satisfy the market to expand quickly demand and take shortcut, bring about finally " into also make a name, be defeated to also make a name " . Small small company can have the development level of fast dilate likewise.
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Summary
1.Produce kind of business when fast dilate, the key judges assess can, whether can capital, technology and management match;
2.Trade kind when the enterprise is fast and outspread, the key evaluates capital, sale channel and management to whether can match;
3.Serve kind of industry when fast dilate, the key evaluates demand of capital, market and management to whether can match;
4.Project kind when the enterprise is fast and outspread, the key evaluates capital, project management and project aptitude to whether can match.
3, attention diversity process
Because excessive diversity causes capital to rupture,prevent
Basis " defeat utterly bureau " in narrate, 1993, huai Hanxin manages " Baal " the group is executed by " give priority to with fore-and-aft development, it is with transverse development complementary " the strategy to " fore-and-aft with transverse development advance side by side- do two or more things at once " directional change, at this point the mount a horse inside a year include line of business of trade of oil, estate, cosmetic, computer, edge, hotel inside 20 projects. Be in 2 years short inside time, baal transfers the capital in these projects to achieve 340 million yuan, however, unfortunate is, hit water to float entirely. 1995, baal appears since doing poineering work first deficit, 1997 annual deficit 159 million, huai Hanxin resigns president post.
After small small company is finishing the primitive accumulation of fixed capital, most can choose diversity to manage, this is the groovy level that the company grows, to this:
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Summary
1.It is fore-and-aft diversity, still be transverse diversity, transverse diversity risk is opposite taller;
2.Diversity project several, number is more, the risk is bigger;
3.Diversity project invests dimensions, reach with existing primitive accumulation advocate dimensions of course of study matchs degree;
4.The palm of diversity project accuses strength;
5.The administrative program of diversity project.
4, attention manages case of project be born
Because play a concept to appear,prevent to manage materiality to not have solid
Basis " defeat utterly bureau " in narrate, song Ruhua gave off the first satellite 1997 -- western the software park, 1998 hold general in the palm to buy plain long march, borrow housing to appear on the market, 1999-2002 year, hold general in the palm to be used in the whole nation " software park mode " the ground is encircled in countrywide horse race, leave in all build 27 software park; Got the equity of share of lion yielding gold 2000; 2002, newspaper is published " the bubble that ask general " , open doubt holds general software park in the palm to manage bad problem; 2003, the bank chases after government of suit of debt, client, each district to call in land of software park part, the crisis that ask general erupts in the round, song Ruhua resigned 2004 all posts, go to the United States not to return.
Commerce does not have altar, all myth have a undone day eventually, small small company although unlike big company so with great quantity hype, but cloggy also meeting uses concept of some science and technology to run.
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Summary
1.Whether does commercial essence have entity to prop up, can be immersed in otherwise pass sell or collect money illegally wait for illegal activity;
2.Whether does the product have congener product, of the product idiosyncratic where be;
3.The investment that commerce runs and what is running a mechanism? Test and verify of market of whether preliminary course;
4.Commerce whether cycle of profit and loss is calculated, calculate whether to accord with market feature, whether to have throw safeguard to wait continuously.
5, pay close attention to indebted structure
Avoid indebted construction unreasonable bring about management wave motion
Basis " defeat utterly bureau " in narrate, 1996, giant group is mixed in strategy of fast dilate, diversity after giant edifice is thrown above quota, crisis of giant group finance affairs erupts in the round, allegedly, need 10 million capital to perhaps can resolve the crisis at that time only at that time actually, giant group assets is amounted to at that time 500 million, why 10 million beat heroic Chinese? This likelihood and history jade column all along with 0 indebted for flourish, with seeking a bank prideful. Apparent, in the absense of necessary financial crisis consciousness and early-warning mechanism, structure of giant group debt lies from beginning to end a kind of unreasonable position.
In current small small proprietor of an enterprise, still exist to be guarded quite manage, pursuit 0 indebted manage, politic to this attention: Do not want repellent and reasonable financing channel, much contact is OK will come in order to have untimely needs;
Besides, can have a share small small proprietor of an enterprise, indebted structure can appear to be spent centrally tall, short borrow long with, reimbursement deadline or means do not match with cash shedding, indebted and overmuch, credit holds high cost more advanced than passing.
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Summary
Evaluate each scale or match degree to whether surpass an industry can susceptive limit, or when experience changes, whether have the space is adjusted after replacing.
6, attention enterprise closes compasses manage
Prevent to cause company great change because of violating compasses act
Basis " defeat utterly bureau " in narrate, 2003, tie Bengang iron is in of municipal government drive below, dai Guofang puts forward " Bao Gang exceeds inside 3 years, riverside is overtaken inside 5 years " , began the steely dream that oneself get on in edge of the Yangtse River, 2004, in the country the setting of macroscopical adjusting control falls, iron this project is exposed to the sun " violate compasses take field " , be turned quickly to be violate compasses construction, and by 9 ministries and commissions special inspection team has comprehensive examination to its.
Advance as what our country depends on law state, relevant law laws and regulations is progressively and perfect, close plan is legal managing is the base that the industry survives and expands, small small company is not exceptional also of course.
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Summary
1.Whether is management project inside business limit;
2.Involve the case such as environmental protection, sanitation, whether to have corresponding examination file;
3.Involve concessionary trade, whether to have relevant industry special permit;
4.Involve a harm communal and safe industry, whether corresponding safety ensures measure to wait.
7, pay close attention to policy of macroscopical adjusting control
Because macroscopical adjusting control brings about bluff type out of control,prevent
Basis " defeat utterly bureau " in narrate, 1994, sun Hongbin establishs to Tianjin suitable gallop company of real-estate sale agent, opened 60 chain store ceaselessly, develop real-estate project at the same time, suitable 2003 gallop achieve 4.5 billion sales revenue, 2003-2004 year, suitable gallop purchase many 10 land in all. 2004 3-5 month, the country rolled out policy of house property adjusting control, sequel is suitable gallop stop to take the land, the Hong Kong that start appears on the market and negotiate with the illicit collect of American investment bank, two plans declare fails, 2006, sun Hongbin sell one's own things the equity of 55% , turn and dedicated the management business that starts a group at be in harmony.
Small small company regards national economic system as medium one part, same meeting gets the influence of policy of macroscopical adjusting control.
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Summary
1.To policy of macroscopical adjusting control relevant industry depends on discretion of degree of tall small small company to treat, be like resource of pair of estate, steely, mineral products kind count degree of high small small company;
2.With environmental protection policy and the small small company that advocate green economy photograph to violate;
3.With fall into disuse backward produce the small small company that can violate to wait.
8, ability of attention financial management,
The management that prevents to be caused because of financial out of control is tragic
Basis " defeat utterly bureau " in narrate, cause " love is much " suddenly asphyxial reason can be financial movement only, the financial system with much love is very weak, via rising any wind blows rain to hit, main watch does not have new financing channel now, can rely on the businessman's capital only; Financial management disorder, accuse force without the palm to finance affairs, devoid cost controls an idea.
The healthy and safe movement of company finance affairs is the lifeblood that the industry survives, small small company is forecasted to financial management, finance affairs and financial early-warning is ignored more easily.
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Summary
1.Whether does existing financial management satisfy enterprise dimensions need;
2.Whether can controller master to financial condition and flow;
3.Whether does controller have the program that suits with enterprise dimensions photograph and budget to finance affairs;
4.Whether does controller have financial crisis consciousness to wait.
The successful likelihood of the enterprise has a lot of factors, but failure often has a few kinds of reasons only, mr Wu Xiaobo has given summary in the book, above is to watch " defeat utterly bureau " hind, couplet thinks of a few content related to job of credit of small small company, as the accumulate over a long period that credit works, I more and more realize " credit need visits management appearance through financial data, see commerce or essence of proprietor of an enterprise through management phenomenon, see instantly through the history, see future through instantly. See future through instantly..
