New China Shanghai of finance and economics on January 12 report (reporter Hu Jie poors) new coronal is pneumonic since epidemic situation, online education gives lessons to wait for a reason to begin to get neatly because of its the attention of capital. "9.9 yuan of 5 section classes " " the opportunity that to you domestic child falls in love with maths " wait for ad saying to be full of the business below platform of the socialization on the line and line to encircle billboard.
However, of Internet " discharge thinking " " do not defeat quickly only " hit a law to whether suit to teach a trade really, industry " burn Qian Dazhan " backside enterprise whether continuously operation? Everything still is unknown it seems that.
The corresponding period of phenomenon of Bao Lei, financing is shown, the industry appears " double day "
Although since epidemic situation, online education orgnaization is greeted for a time " Gao Guangshi is engraved " , many companies obtain passenger volume and battalion to close to be achieved new tall, but a series of cruel thunder incident that the near future comes out, the profit pattern that also is this group course of study and but durative ring alarm bell noisy.
On November 30, 2020, app of experienced musical instrument of grapefruit of the man-to-man platform that accompany practice issues the musical instrument on the line application goes bankrupt announcement, morrow App closes namely stop, cannot provide a service normally. This announcement says, because market environment is mixed,manage not to be pooh-poohed, the enterprise is in deficit condition all the time, appear cash shedding ruptures, endowment not pay a debt in kind or by labour, cannot continue to manage, already started go bankrupt liquidation program.
On December 27, 2020, about learning bully gentleman the part is bought, close down go bankrupt, default the message get about such as salary. Although Zhang Kailei of the author when those expresses open letter commitment " learn bully gentleman not to run absolutely road, absolutely not shirk responsibility, the problem indissolubles announce to go bankrupt anything but " , but this year in January, learn bully gentleman father writes in the text that Zhangkai Lei releases in gregarious platform: "This winter especially cold, ran 8 years learn bully gentleman or toppled Autumn 2020... " the basis publishs a report, learn bully gentleman at present capital catenary already ruptured, large quantities of student parents and teacher are faced with the whole nation to be defaulted salary and the hot water with remove fee hard. Face the tuition of high specified number, many parents applied for to the bank in installment, class do not go up, but loan still wants reimbursement.
However, in Bao Lei while, organic also compose comes out in succession financing message. By 2020, it is simian first coach update brushstroke financing of 300 million dollar, then on December 28, exercise side announces to finish E+ annulus to exceed financing of 1.6 billion dollar. Be in same day, learn to also announce the 870 million dollar of not long ago adds financing to already reached the designated position entirely surely with who.
Mad sale " burn money " into normal, profit pattern still unsharpness
In fact, before this, online education orgnaization all the time with " much gold " label is active in market of capital market and spending.
For instance, the people square that is in Shanghai, Xu Jiahui, Nanjing east on station of the billboard that distance business encircles, subway, simian coach, zebra AI course, learn and think of the advertisement it may be said that wait " blot out the sky and cover up the earth " .
This is only in recent years online education orgnaization wantonly of sale " iceberg one horn " . Issue advertisement besides traditional line, online education " burn money " advocate, still have each greatly program of put together art and gregarious platform.
For instance, assistance is popular put together art " yearning life " the exercise side of the four seasons, the frequency that search heats up on makes Wang Xiaoming of personage of senior public relations big breathe out want to be less than. Wang Xiaoming discovers, the life with yearning # conceals the life with detail yearning ## to explode the life with yearning ## of occasion laugh a name receives government-owned # ... although these in the vocabulary entry of before hot search a list of names posted up 5 hanging that look suddenly,be itself of put together art, the dot goes in a bit, be class of exercise side direct seeding however is embedded.
"Job wife knows, small gain heats up search on, the little fresh pork that recreational group is previously people play this one, cannot think of, groom the orgnaization also began. " Wang Xiaoming says.
Orgnaization of other and online education also unwillings to lag behind. Simian coach early or late with " congress of Chinese poem word " " the most powerful head " " ace is right ace " 3 archives put together art reached collaboration, sponsor CCTV spring evening, become sponsor of government of Beijing Olympic Winter Games; Byte beats series of dragon of melon of melon of subordinate and illuminative brand cooperated " the elder sisters that brave the wind and waves " " happy base camp " " the romantic journey of the wife 4 " and " wonderful small forest " 4 archives put together art; Netease has there is high-quality goods class to also invite Lang Ping of total coach of Chinese women's volleyball to become brand spokesman below the banner, defend in Hunan inspect, Zhejiang is defended inspect wait for each David to inspect gold period of time to broadcast ad piece.
"Remnant person for king " theory remains test and verify, say to still need to pay close attention to inside course of study " empty fire " problem
The personage inside course of study thinks, online education orgnaization burns money wildly, agree with the logic that O2O and platform of business of of all kinds cable come before this, carry sale namely above all market of race to control, come true finally " remnant person for king " .
"However, appear a few cruel thunder, a few continuously the become divided of financing, whether to explain the industry has appeared a Matthew effect, still very it's hard to say. " the personage inside this course of study thinks, education serves as " person of hundred years tree " industry, whether those who get used to Internet type is fast make a way, still remain test and verify.
"I feel this industry stands in the pig on blast tuyere namely now, fly very high, constitution however very empty. " refer is online educational problem, have say from the Cheng Qi deep feeling of already check for years, comparative to groom partly currently the orgnaization puts energy on sale, do not have experienced good exercise to benefit the internal organs however, go down very hard continuously.
"Teaching itself ought to be the industry of a slow work yields fine products, should not appear so called erupt type grows, we hope those who see is the linear growth that stability lasts actually more. " Zhang Dongwei of senior Internet personage thinks, business of mass online education serves as a business organization, finance affairs 3 pieces of watches are put in the first, deviated from greatly of education first heart.
Chen Liteng of analyst of research center of electronic business affairs thinks, online education cannot break away from educational essence. The decision-making cycle that teachs a product, use cycle and redound cycle are longer, make the education content of high quality and perfect educational system only, ability laughs in educational long-distance running finally.
# of # online education
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