On March 15, 2021 CCTV " 3 · 15 " the evening party broadcasts, exposure the issue that involves browser of wisdom couplet invite applications for a job, Ford, Yingfeinidi, UC, 360 searches, division to force the numerous company such as Wei Yu. That evening, the enterprise that is call-overed holds small gain to heat up search a list of names posted up for a time, broadcast from the evening party 12 when, pertinent information amounts to more than 200 thousand on the net, among them small gain information exceeds 150 thousand.
And in a few hours subsequently, experience thing enterprise in succession excuse response, "Enterprise excuse queueing up " the one big central point that makes netizen doubt, public feelings heat is to develop a height more, be in 16 days, company response introduces to public feelings the height again, in seniority of hot search word, "Response " one word platoon is in the first place.
According to center of red net public feelings not complete count, end 16 days 12 when, already IFS of browser of Yingfeinidi, 360 searches, UC, Ford, Changsha, hunt is hired, future does not have invite applications for a job of care, wisdom couplet, Kelewei the enterprise of 9 experience thing such as bath is responded to, and issue a response in the evening in 15 days for the most part, or it is to express cordial regret, or it is acknowledgment supervisory criticism, still have accept investigate and rectify and reform etc.
Besides, the place superintends a branch to be responded to quickly also, for example, be aimed at " lean lean essence " problem, 15 days of evening, vice secretary of municipal Party committee of state of Heibei dark blue, mayor expresses, had organized force to undertake investigating at present, ask thorough of government of county of green county county Party committee is checked after all. Be aimed at " thin body reinforcing steel bar " problem, guangdong uncovers in relief the same night to investigate, already closed down place of concerned experience case, check buckle problem steel products a batch, personnel of control experience case 15, intensify undertaking to the case full-scale development is investigated. Remind an old person in the light of 315 evening parties careful clear with the mobile phone kind of software issue, shanghai communication management board is responded to, take this height seriously, to Shanghai revive limited company of handkerchief science and technology launchs investigation.
Chang'an Ford excuse avoids talk " internal give public notice " , the operation that future apologizes to close a comment however without care has a place even not sincerity is waited a moment, the netizen is responded to to the same night, apologize to be not approbated at top speed, the excuse after be in the news, the daily routine that has become a lot of industry pattern to change it seems that is operated, "The same night holds water " " instantly " " draw inferences about other cases from one instance " ... became the truism in the response, the netizen speaks even " 3.16 apologize for concentration surely day " .
Circulate even give a Duan Zi, be hurried to small gain apology expresses to be rectified and reform certainly or be treated unjustly by what the industry that the dot reachs has small gain, have not approbatory but still enemy nevertheless public opinion turns round to admit one's mistake, the people after subsequently limelight passes fades from his memory, open goes vacationing mode. And direct without enterprise be call-overinged open goes vacationing mode. Although be a Duan Zi only, but also mirror a netizen to respond to existence to oppugn to the enterprise on certain level.
The author looks, current, industry crisis public relations appears already do a familiar work with ease, face public sentiment, it is a manner; 2 it is seasonable; 3 it is sequel, made the apply mechanically pattern plate that the enterprise responds to, "Apology + check oneself " became the crisis to answer formula, next what consumer needs is not one paper perfunctory, apologize machine-madely and check statement oneself. The problem is not terrible, terrible is to face problem apathetic. Because, some problems, do not happen suddenly, however long-standing often perhaps happen, it is the existence that the enterprise did not face up to a problem only, did not solve the mechanism of the problem and consciousness, "315 " the response after exposure was become deal with. An enterprise that bear the blame, besides the manner, what need more is the focus that straight face netizen cares, is not to had been taken one-sidedly, more important is to let tripartite actively supervise an orgnaization to superintend and be rectified and reform, probably the netizen still can be accepted.
