On March 16, make a file according to harbor: B station hands in place to appear on the market through harbor listen dispatch, be about to be in harbor finish 2 times appear on the market. Bi Bi US stock dish before go tall, go up now exceed 6% .
Book of raise capital by floating shares shows, annual battalion closed 2020 12 billion, grow 77% compared to the same period. The month all paid cost the user 2020 14.8 million, grow 106% compared to the same period.
Growth of B station user is rapid and present whole young change. 2020 Q4, month all active user 202 million, grow 55% compared to the same period, month all in active user reach the following user 35 years old to occupy than exceeding 86% . 2020 Q4, day all active user 54 million, grow 42% compared to the same period.
Seek advice from a report according to Ai Rui, the core group that B stands is " Z+ for generations " . Z+ for generations is to be born in 1985 - the Chinese between 2009, they are Z for generations (be born in 1990-2009 year) natural and outspread. Z+ for generations is fond of expression and creation, their interest interest is multivariate, have in extensive video market consume and participate in higher degree. 2019, the population number of Z+ for generations already exceeded 450 million person, they contributed the video market income of more than 65% 2019. They are Internet aborigines, had accepted good education, right high quality content and ego expression are having strong demand. Users of more and more Internet of Z+ for generations are participated in into make, share and popularize video content.
The report shows, z+ for generations is willing to spend time to be on video content more: 2020, z+ for generations consumes mobile video content on average everyday when long for 3.71 hours, than 2020 integral population consumes the average time of video content more than 1.16 hours. Z+ for generations also is willing to pay fee for video content more: The production value of average per capita of Z+ for generations increases to from 516 yuan of 2016 1280 yuan of 2019, predict to 2025 production value of average per capita will achieve 3042 yuan. Z+ for generations already became the pillar with the mainest market of Chinese extensive video.
Book of raise capital by floating shares shows, the create person that B stands also is increasing quickly. 2020 Q4, month all active UP advocate 1.9 million, grow 88% compared to the same period. 2020 Q4, month all video contribute is measured 5.9 million, grow 109% compared to the same period.
Book of raise capital by floating shares shows, 2020, when day of B station user all is used, grow maintain in 80 minutes of above. This one word moves for China product application is highest one of, prep above 29.8 industry is average 2020 minutes. 2020 Q4, day all video broadcasts a quantity 1.2 billion, grow 70% compared to the same period. 2020 Q4, the month all interacts several 4.7 billion, grow 94% compared to the same period. End 2020 Q4, formal member is broken through 100 million, grow 51% compared to the same period, since 2018 formal member is dozenth a lunar keep rate amount to 80% above.
Book of raise capital by floating shares shows, b station thinks the advantage of oneself includes 5 fields. The first for the brand: The mark sex brand of Chinese young generation reachs banner video community. The 2nd for the user: Literate pursuit and the user group of rapid growth. The 3rd for community: The community of tall active, tall interactive, tall stickiness, tall attributive feeling. The 4th for content: Can produce in a steady stream the ecosystem of ceaseless and high grade content. The 5th for commerce: Commercialize with what the user is a center bring tremendous opportunity. B station attracts an user with content, with community tarry user, change through satisfying their demand to come true now.
Book of raise capital by floating shares discloses, prospective B station will be dedicated at: Achieve healthy and excellent user growth; Community is first; Drive of aggrandizement content zoology; Strengthen what be a center with the user to commercialize can.
Civil / Beijing youth signs up for reporter Wen Jing
