Feeling already very difficult, but the opportunity always is some, keep careful and objective.
China is successive and old the old of course of study of moral of quick pass the time in a leisurely way is child is breathed out, sale of highest 2013 peak is achieved 78.2 billion, nevertheless, old man the situation also is very critical now.
A few years ago, old gentleman says after Zong Qing, child with a ha is breathed out sale wanted to achieve 2014 100 billion, glided from the of near 80 billion sale of highest peak now 46.4 billion 2017, glide than last year 6.46 billion yuan, be apart from 100 billion target, half short of, make a person heave a sigh a little really.
Public data shows, 2013-2016 year, the business income that child with a ha breaths out is 78.28 billion yuan respectively, 72 billion yuan, 49.4 billion yuan, 52.9 billion, till 2017, battalion systole is decreased reach 45.6 billion yuan, 5 years battalion receives shrink to exceed 30 billion.
The nutrient express that tastes as brunt sheet is to present a bluff more type glides, 2014-2016 year sale is 15.36 billion yuan respectively, mix 8.42 billion yuan 11.54 billion yuan.
But issue defeat as outstanding achievement, child with a ha breaths out the problem of channel ageing to also be the place inside course of study to denounce ceaselessly.
I have in an article last year say, the problem that child with a ha breaths out is not what brand, the strategy, administrative problem, basically be the product gave an issue, after Qiao Busi is being made an appointment with to writing brush Sikali evicts an apple 11 years, regain apple the first word is: Malic product no longer · of · of · of · of sexy · ·
The core problem that child with a ha breaths out has only actually, the product is washed-up.Old product, core large sheet is tasted glide, nutrient express from 150 glide more 80 much, new large sheet is tasted did not form however.
Although, what child with a ha breaths out is new article let a person look dazzlingly, but did not succeed basically, pi catechu bright, open water of gas of force, case, small Chen Chen, oxygen boosting, result of which make it?
Additional, diversity fails.2002, child breaths out the cloth that breath out announce to march childen's garments market, basic failure ends; 2010, child with a ha is breathed out do milk powder, name " edison milk powder " , also be failure; 2012, child with a ha breaths out denounce endowment 1.7 billion make urban market synthesis -- child Europe store, fixed position is contented estate consumption is produced in China, of the sale is famous degree of inferior Europe brand, still plan immanent whole nation 5 years to open 100 chain store, but good times don't last long, exploded 2014 a loss is severe, default the news such as hire; 2013, haing haing investment does child 15 billion yuan platinic sauce wine, now also is cease all activities...
Be apart from with this times very farIs child with a ha breathed out want not to consider a change? I feel certain to consider a change, but the thinking of tradition of be enslaved to be enslaved to, get used to the change of Internet hard, the individuation of Internet times, the feature that the fragment changes, child with a ha breaths out the sale system that adopts a convention very hard to hold, accordingly, be on the wane is inevitable.
Using traditional idea to do Internet is failure certainly, child with a ha is breathed out now those who roll out is new article " brilliant of weather eye brilliant " , also be so a product.
I just realize this moment truly, child with a ha breaths out the problem that waits for company place to be faced with, not be child with a ha breaths out the problem that waits for single company itself any more, also they can be not solved, this is the problem that development of a times must encounter, be like division force, if add much treasure, be like China the traditional business of two hundred and seventy-six million four hundred and forty-seven thousand two hundred and thirty-two is same, before a new species, work force of 30 years, the likelihood is flashy lost power, become can't bear biff.
Buy no longer when people when, it is this product certainly bad, no longer charming.
Internet sale comesThe design of physical level, pack, bottle form, mouthfeel, want to achieve perfection, accomplish consumer to see have kind of impulse that wants to buy, but the product still is these not just. A lot of moment, the consequence of the humanitarian, spirit at the back of the product, culture, story, feelings and permeate force function quite powerful, more can capture popular feeling, cause resonance.
The individual thinks, child with a ha breaths out the deepness below need resource focusing and the circumstance that match to develop a certain class or 1-2 category, and make it 1-2 large sheet is tasted, just can drive other taste newly, form the group effect that new product constitutes.
Do not say what area large sheet is tasted, industry large sheet is tasted, small numerous group, this does not suit a road of big company, old brand, good product is national certainly, quick pass the time in a leisurely way tastes big company to be born very hard small and beautiful brand (but the minor numerous brand of small company exists possibly also) . This also is child with a ha breaths out outstanding achievement to increase exclusive and feasible program, is not to enter more industries, development is tasted newly in great quantities and cross a bound to manage.
Of course, this need is dedicated with insight, to the assurance of demand.
Prospective product, it is the existence of a kind of spirit, not only satisfy buccal desire, can satisfy popular feeling more, create a kind of dream and way of life for consumer. Prospective brand and product are high confluence certainly, the sale is communicated namely; Sale namely public praise, product namely brand.
We witnessed child to with a ha breath out those who accompany Chinese sale 30 years to grow, reach make us of these sale people grow jointly.
Hope child breaths out Ha Zao day to achieve one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two goals, future is more brilliant.
Viewpoint: Know very well essence of life allows sale CEO Jiang JunMember of year of recruit of Internet sale course, share every week, sign up ask illicit letter. The system studies Internet sale, add this moral quality please date column.
Offer Internet essence to allow sale to engineer operation, brand IP changes compose to build, setting changes product plan, internet trade pattern is designed, sale operation, resource guides reach project fall to the ground, quick implementation sale is changed.