"Sweep black except evil, bite off own head! " " make a city more civilized, it is good to let the life be done not have more " " determined blow eradicates black vicious power, the what property that protects people is safe " ...
Catchphrase, as arouse the main carrier of masses, should rise to condense the consensus, main effect that invigorates popular feeling originally. However, close paragraph since time, frequency of misprint of a few catchphrase gives partial place, manual of a few conduct propaganda is more the doctor, break exclusive front courtyard to label sweep black except evil object. Why does elephant of chaos of basic level catchphrase appear again and again, the reporter undertook investigating to this.
Frequency of partial place near future shows the random elephant such as strange flower catchphrase
The frequency of content of basic level catchphrase of many places shows the near future the chaos such as curt, careless engraft resembles wrongly written or mispronounced characters, content.
"Sweep black except evil, bite off own head! " " determined blow eradicates black vicious power, the what property that protects people is safe " " make a city more civilized, it is good to let the life be done not have more " ... this paragraph of time, much ground all appeared the problem of wrongly written or mispronounced characters in catchphrase, do not have benefit to promoting the work not only, had side effect instead.
Cadre of some county basic level tells North Jiangsu our newspaper reporter, although wrongly written or mispronounced characters, ill sentence, make pauses in reading unpunctuated ancient writings is undeserved it is current " problem catchphrase " main show form, but content of catchphrase of a few places is too curt, strong, let common people allergy easily also. "Straw is banned burn, punish drugs is good policy, but some places are stuck directly however piece ' one person ignition, the family is imprisoned ' ' cultivate opium poppy, the amerce that arrest a person ' wait for catchphrase, too crude, and non-standard, common people looked very uncomfortable also. Common people looked very uncomfortable also..
Partial place appears even " imprecatory type catchphrase " . "Do not want the person of buttock face, do the wine of shameless; Graceless person goes helping, the person of shameless goes having alcoholic drink " " build chaos to build a family in disorder short-lived " " person cultivate does not live apart do not have again without descendants again wife " ... these catchphrase that curse type also caused abominable social effect in masses.
Borrowed blindly, careless engraft can make a joke likewise. Recently, town of pond of short for Weihe River of the city zone of Jiangsu Suzhou photograph is being swept black except evil conduct propaganda book in, first what label the doctor enterprises of 10 great evil mind, brought serious undesirable effect. To this, government of local Party committee releases a bulletin to say, propagandist data copy word for word is undeserved content, press down relevant controller to fulfill examine and verify not strictly to guard a pass duty.
Before paragraph time, hunan Xiangtan one street sweeping black except evil special accuse and denounce at a meeting conduct propaganda is exhibited board in, will " break madman of personnel of exclusive front courtyard, heavy sex to wait include a key to superintend an object " , cause a netizen one spits groove. And the reason of farce also is the data picture that the company that print downloads to not agree with badly with propagandist theme in the network directly, community controller did not undertake examine and verify guards a pass.
Style of basic level of reflection of hair of catchphrase problem frequency is disloyal
The strange flower poster that frequency shows and a few manual that look mysterious, this backside has what reason after all, whether after the event of each district of no less than investigates a character, be basically the problem of ad firm? Our newspaper reporter covered staff member of much ground basic level, detailed survey the flow of basic level catchphrase that make and load of basic level work, analyse the reason of deep administrative levels of problem catchphrase backside.
Director of some village village introduces Hunan, of catchphrase make, the village is the pattern plate that combinative superior gives commonly, seek a few data on the net by oneself next, the design gives catchphrase content. After affirmatory catchphrase content, look for ad firm to undertake making again, after recapture finished product, attentive person is met microscope, the problem can discover in time, and irresponsible person, go up toward the tree, hang on the wall, take piece of picture, face about goes.
Staff member of Guangdong some villages and towns tells our newspaper the reporter, the catchphrase of the village and banner, it is to press down one class to allot for the most part, the meeting in the town guards a pass, but sometimes other perhaps department also meets the village to need according to the job, make banner of a few poster by oneself. "These poster banners that make by oneself, put in blind area of examine and verify, can appear sometimes problem. Can appear sometimes problem..
"Problem of occurrence strange flower catchphrase, apparently looking is be caused by of error of ad firm work, but main responsibility is in backside to be made at catchphrase entrust square. " Guangdong is stationed in a village the first secretary says, this is the expression that cadre of partial basic level works not to take a heart, it is pure only hang catchphrase to be dealt with perfunctorily as a task, arrive without promotion drive the job, height that models governmental figure.
Many basic level cadres also are mirrorred, the reason of deeper administrative levels is job of basic level job is weighed, refine examine and verify without time energy. Deal with for assault, some branches let print inn to arrive according to a certain theme on the net directly search catchphrase, make junior travel suspension.
"The task is too heavy, each branches want, busy come nevertheless. " staff member of conduct propaganda of a basic level says Jiangsu, read for instance month, the county asks every village at least pensile two catchphrase, our town is about pensile many 40 catchphrase. Still conscript, legal system publicizes day, straw to burn wait to need pensile catchphrase, catchphrase task is too much, tangle on the telegraph pole that causes both sides of thoroughfare of this town traffic full the iron wire that hangs catchphrase to stay, some places are thickly dotted even, like cobweb.
Appear catchphrase of a few strange flower, also concern to understanding degree of the job with each unit. "A lot of jobs are put in alternate sex, must have a leading department, cannot departmental door proper motion is begun, because some branches understanding is not accurate, can give an issue. Can give an issue..
Staff member of politics and law of a villages and towns introduces North Jiangsu, sweep for example black except evil job, the county attends a meeting assign the job, the unit asks to attend related each, teach bureau director for instance, after attending a meeting, fulfil sweep black can undertake in the school only except evil job, working job is layer upon layer conduct, black to sweeping it is easy to divide evil understanding layer upon layer and lack fidelity, also appeared " insist to hit hit early small, will black vicious power is eliminated in budding condition " the jest that catchphrase is hanged in nursery school doorway.
In addition, the flood flooding type, catchphrase suspension that lacks classification brings an issue easily also. Wuhan university sociology fastens researcher Lv Dewen to think, basic level arouses now the environment follows before different, the society is heterogeneous change rate taller, for instance the government lets some unit coordinate a work, if this unit feels this task and oneself connection are close, can take seriously very much, do catchphrase to also be met very serious. But, also a lot of units feel this job concerns with them not quite, the task must cooperate again above, can be perfunctory. A few branches still are cooperating to sweep black except evil in waiting for the job, curt him engraft branch at ordinary times the job, appear easily also occasionally problem catchphrase.
The problem of deeper administrative levels, still depend on assessing a mechanism. A lot of move employee to although be to face masses,be made, the service center works, but also having jumping-off place is a kind of formalism that is task of the assessment that finish. "Do a lot of exhibit board, the likelihood is namely receive ranking single censoring, lead sometimes did not come, still waste for nothing. " Lv Dewen says.
Of course, to the catchphrase of a few places, also cannot deny simply, want to analyse the language situation of its backside. Lv Dewen says, "Basic level autonomy and administration are two things administer, countryside this one class, what basically do is masses job. Have the catchphrase of some of transform social traditions, although alien pays no attention to solution, but be in place however effective. But be in place however effective..
Basic level catchphrase is called decrease lose and take a heart
A good policy, arouse through catchphrase, can form social consensus, raise social community to approbate degree, but once appear wrong catchphrase, with respect to the authority that can damage policy and public letter force, final meeting damages governmental image.
"These wrong catchphrase, the biggest to governmental figure harm appears easily namely elementary red, advanced black phenomenon. On one hand, offer to a few people speak evil the material that make, more important is, wrongly written or mispronounced characters lets masses easily also produce misunderstanding to policy. " Zhuang Deshui of vice director of Lianzheng construction research center says Beijing University.
Work at party and government to let catchphrase, conduct propaganda book serve better overall situation, cadre of partial basic level and expert suggest, reduce needless formalistic practice, strengthen construction of style of basic level work, the language that at the same time innovation basic level arouses expresses kind.
Zhuang Deshui says, frequency of mistake of basic level catchphrase shows, be the show that cadre of partial basic level does not take a heart, it is working manner and style problem, the proposal strengthens basic level staff member's rigorous and meticulous working style construction.
Stationmaster of station of culture of some villages and towns tells county of Jiangsu province the East China Sea the reporter, current almost all job asks to make catchphrase, conduct propaganda book, workload is too big, basic level gets tired of deal with, hard to avoid appears to be mixed perfunctorily catchphrase of of all kinds problem, suggest upper section reduces the trace assessment that arouses to catchphrase, strengthen the guidance of content of pair of of all kinds catchphrase, conduct propaganda book at the same time, father a content, presswork to be proofreaded with examine and verify close.
In addition, basic level arouses to also want to pay attention to efficiency. Lv Dewen thinks, it is to want classification to arouse, specific issue is specific analysis. Each unit has difference to the interests of different job, attention allocation, want tall to dependency unit key conduct propaganda, cannot " flood flooding " , appear with respect to what can reduce perfunctory catchphrase and problem catchphrase effectively so. 2 it is to arouse should match with photograph of social times progress. In assure policy accuracy while, want to use the pattern that fits times characteristic, common people to understand easily to begin catchphrase to arouse as far as possible. 3 it is to avoid all jobs to rely on catchphrase to arouse, some jobs pass administration and legal order to be able to be finished completely, not necessary increase basic level burden.
In specific work, the practice of a few places also can yet be regarded as is explored one kind. Wide southeast male city (prefectural class city) propagandist department clerk introduces, to the job of whole town importance, sweep for example black except evil, place is whole town commonly unite inside limits undertake conduct propaganda, publicize the subject that the branch provides according to superior and catchphrase, after choosing a few comfortable collaboration to be the content of catchphrase, allot the each unit in city and each villages and towns, each units undertake choosing from these catchphrase again, the catchphrase that chooses this unit and the catchphrase that hang finally, appear in the newspaper to guard a pass about the branch. In addition, combine construction of center of media of prefectural class be in harmony, male city explores the commonweal advertisement that pays city finance fund south, hand in make by the culture medium company of subordinate of center of media of be in harmony, examine and verify of center of media of be in harmony guards a pass, produce the effect of center of media of prefectural class be in harmony adequately. So OK and normative the way that each unit proper motion seeks ad company now, avoid to make link occurrence issue in ad firm.
Xin Shiping: "Problem catchphrase " reflection gives what issue
"The what property that protects people is safe " " make a city more civilized, it is good to let the life be done not have more " ... since period of time, catchphrase of person of a few strange flower, thunder is very " hot eye " , "Problem catchphrase " working style problem of reflection nots allow to ignore.
Catchphrase mostly word number is limited, language of very few number returns wrong frequency to go out, really cannot be justified or explained away. Catchphrase gives an issue, often because work medium " empty fire " " dry is angry " too fill. A few places and unit style of work float, make poster directly the task " carte blanche " to imprint Wu company, beforehand no matter, after the event not careful, should rise " swing palmar ark " . Not responsible, do not guard a pass " scatter greatly " under, the quality of catchphrase closes very easy fall. Then, misprint, ill sentence, Lei Yutang and of emperor brush on wall. Meadow of such float Pi Lao deals with assignment, do not give a problem to just be blamed!
Catchphrase is instrument of a kind of propaganda, the purpose depends on applying vivid and concise language to tell masses the policy view of party and government, have the conduct propaganda, effect that starts masses. Although catchphrase is small, effect is not little. Make meticulously, the catchphrase of bright able to read aloud fluently, can rise to urge real work action. Catchphrase is absent much, expensive in precise and penetrating the canal is used. Develop as the times, catchphrase also needs with when all is entered, ceaseless innovation is conveyed and present means, had used new transmission method, enhance propagandist specific aim and effectiveness, better ground connection gas, get together popular feeling.
Catchphrase is one side mirror, reflect a cadre attitude, also illuminate see working way. The catchphrase that make wants " handle " more should " take a heart " , let " cardinal principles of righteousness " contain at lively " small talk " in, make a view of masses love to see and hear.
