The client is the individual that undertaking with the offer person of product or service of one's own accord and has paid cost to trade or group. The long-term development of an enterprise cannot leave a client, manufacturing product is bought without the client be being represented is reject, if the enterprise does not have a client, so this enterprise can face the risk that close down.
The relation between client and company, it is one kind is promoted each other, the collaboration of mutually beneficial win-win concerns. Cooperate with high grade big client especially, can elevate a service consciousness, improve level of management, perfect service system, also can bring rich and generous profit at the same time. But high grade client the action to the enterprise, gain of side of account of finance affairs of far from generation is so simple, still urge action to arrive since the development of the enterprise.
The enterprise wins the trustful ability of client and related side to score lasting success only: Related to the client every respect of action, offerred the opportunity that creates more value for the client, understanding client and other related side are mixed currently prospective need, the abidance that conduces to an enterprise is successful. So, how manage and defending a client weller is the topic that the enterprise does not circle.
And run software as professional client concern, CRM is based on " it is a center with the client " battalion business philosophy and culture, through facing integral orientaton of the client, inside client lifecycle, be coordinated what realize the market, sale and client service in the round and integrated, those who make the enterprise can maintain as efficient as the client harmony in each link is interactive, it is very important to the enterprise.
One, the management that improves pair of clients
The capacity of powerful automation management is had in CRM system, can record the client's information in detail, include an address, phone, contact, order record, the circumstance that browse, the material information such as marketing, prevented the disorder of client information, improved the efficiency of client management.
2, the prediction of a person's luck in a given year that avoids a client
The client's data stores in system of CRM client management, although employee leaves his post, client information still is in the system, the administrator needs to adopt CRM system only, the completes client side with the colleague job content that can loosen easily gently has sex, be helpful for avoiding the client's prediction of a person's luck in a given year.
3, the demand that identifies a client
CRM is OK well statistic is potential the client's information, multidimensional degree of client group analysis, the salesperson that yields different level is OK and relaxed " try piece " the client's characteristic, be aimed at key and old client and new client, average client, formulate a the rightest sale strategy, promotion serves to the client's individuation.
4, assistance manages old client
There are all sorts of connection patterns of old client in CRM system, the salesperson can use a variety of ways to be opposite pay a return visit of old client follow-up, be like online chat, mail is communicated, the short message is communicated, phone connection is waited a moment. CRM system returns support to send beatific short message or mail to specific client regularly, promote communicate between daily with the client, promotional feeling, promote 2 times buy and turn the introduction.
Intense market competition makes the enterprise cannot pay close attention to a product only, pay close attention to client and service even. Just think, same technology, function the product with not big difference, why should the client choose to cooperate with you? It is to rely on to serve get victory of course. So, relation of a client runs the line on the enterprise systematic no time to delay.
