Go to freedom as people the demand of go on a journey is bigger and bigger, car time-sharing rents the field that makes capital and manufacturer contend for photograph contend. Plus go on a journey of delightful weather, tomb-sweeping day and the influence that 51 small long holidays draw near, the user produces a demand to increase stage by stage. According to easy Guan Qianfan data shows, active user dimensions held month of the car time-sharing application that rent in April ascendant trend, total dimensions is achieved 1.898 million, relatively rose in March 11.9 percent. Give a demand considering bigger city, prospective time-sharing rents the market still have larger ascendant space.
Car time-sharing rents industry month live current
(November 2017 - in April 2018)
Active number increases the car time-sharing trade that rent fast analysis
(in December 2017 - April 2018)
In April car time-sharing rents sheet of App TOP10 a list of names posted up in, goFun goes out to hold head of a list of names posted up as before with dimensions of 1.052 million active user all right, EVCARD ranks with dimensions of 426 thousand active user 2, ponyCar ranks with 128 thousand active user 3.
Car time-sharing rented kind of application TOP10 in April 2018
▌ GoFun goes out row: Festal privilege enlarges user dimensions, commonweal sale promotes a brand image
Look from product iteration, goFun undertook for many times applied upgrading April, add newly choose car function, raise an user to issue odd efficiency, optimize sesame seed credence to avoid the enlightened technological process of cash pledge, provide the service avoiding mortgage with convenient economy for the user. In mobile operation respect, a travel demand that GoFun rolls out bag of ceremony of privilege of go for a walk in the country in spring of 150 yuan of Pure Brightness to satisfy go for a walk in the country in spring of user pay respects to sb at his tomb in tomb-sweeping day, and be begun in labor day eve fill 500 return the favourable activity of 100. Drive in sale activity, active user dimensions is in GoFun day apparent growth appears before tomb-sweeping day around and labor day. In brand sale respect, goFun is rolled out " illume your city " commonweal activity, give seed of green plant of every new user not only, and still be in urban alms for its a green plant, green of effective promotion GoFun gives the concept of travel, establish good brand image.
GoFun gives vivid trend of travel App day
(in April 2018)
▌ EVCARD: Brand collaboration satisfies diversiform requirement, the user is agglutinant jump house industry highest
In product iteration respect, EVCARD undertook upgrading to the product April, add newly return a car to take a picture function, the photograph inside the car will upload when the user returns a vehicle, ensure car core situation is neat, make sure the user is good drive experience. In mobile operation respect, EVCARD rolled out super brand of EV PLUS (in April + ) , with Xiaohuang of FM of Buddhist of emperor of family, song, diplomat, dragonfly, OFO the brand such as the car cooperates to extend for EVCARD user welfare, abound what fall in the setting that use a car to shop, the add function such as meal, poor brigade, recreation. In April, in the drives next EVCARD App user of operation activity rate of second month keep is as high as 58.56% , industry of Yuan Chao of old user keep is average level.
Vivid trend of EVCARD App day
(in April 2018)
▌ PonyCar: Big data helps the operation below line of force on the line, accomplish taller user to use frequency second
According to easy Guan Qianfan data shows, ponyCar used what the user dimensions of the car keeps stable to rise immediately in April 2018 trend, be as high as one hundred and twenty-seven thousand nine hundred, its annulus is achieved than amplitude 26.75% .
Live current of PonyCar App month
(in January 2018 - in April)
On product iteration, ponyCar uses car App to go up newly immediately the function that the line leaves online application to return a vehicle automatically from line circumstance in the car, increase user week purse net to nod usable car to count a function to make the user can be finished quickly at the same time rent a car decision-making, raise an user to take the car, efficiency that return a vehicle.
On mobile operation, ponyCar initiates Hua Naxin 5 cities plan is voting, by user ballot PonyCar new enter a town, build to enter new city to be publicized energetically situation, open the market of 5 cities new user such as Zhongshan, Zhuhai quickly. In addition, ponyCar rolls out business client employee to use a car 8.8 fold an activity, extend an user to connect diligent a travel demand below setting. Online next operation respects, ponyCar attempers by right of big data intelligence system, implementation attempers scientificly, provide a convenient travel service for the user. Odd-numbered days of PonyCar average per capita starts a frequency to be amounted to 4.5 times, be next to GoFun to go out row, show taller user to use frequency second.
Car time-sharing rents odd-numbered days of kind of App average per capita to start frequency contrast
(April 2018)
