This year May, below the setting that maintains low growth by the market that use a car in whole, produce and sale of cropland of wide steam abundant double exceed 50 thousand, grow 50% compared to the same period, among them, the 8th Dai Kai beautiful luck sold more than 15 thousand in May, grow nearly 95% compared to the same period, sales volume is jumped litre to intermediate the 2nd. As Feng Tian TNGA head money is in China homebred model, luck behaves the 8th Dai Kai beauty to expressing this one new framework undoubtedly so first battle win victory. 2018, target of sales volume of cropland of wide steam abundant will exceed 550 thousand amount, amplitude achieves 25% above. Below this kind of setting, as wide steam Feng Tianqi finishs model of the 2nd TNGA, of C-HR appear on the market to get wish naturally fully.
relatively 3 models of Yi Ze of Yu Tongsheng's brother, the C-HR that altogether rolls out 8 models is in start Yi Ze also is compared on valence low 5000 yuan, price is one hundred and forty-four thousand eight hundred reach one hundred and seventy-nine thousand eight hundred yuan, no matter be,prevail slightly it seems that on model choice or price. But, cropland of wide steam abundant carries out deputy total Li Hui to express: "In the 8th generation sell like hot cakes drives Kaimeirui, everybody also expresses very big hope to the market performance of C-HR. However, under the ray, more require awe-stricken heart. C-HR regards an additional monarch as the new idea SUV of path, want to break inherent competition pattern, need is experienced ' hop ' into rank challenge. Need is experienced ' hop ' into rank challenge..
The first jump even if want what competition turns white-hot to jump out " the Red Sea " . 2017 SUV market is added fast below the background that puts delay, before market of small-sized SUV fractionize also ended a few years erupt type grows, begin downhill. According to multiplying couplet meeting data shows, chinese narrow sense was multiplied 2017 with the car small-sized SUV sales volume is 2.42 million about, glide compared to the same period about 0.54% . From now on before " La Hai " to nowadays " the Red Sea " , small-sized SUV market entered the market to sell a peak 2015 after peak period, also enter a product to erupt at the same time period, the own brand that relies on SUV model a few this years to rise abruptly quickly especially rolled out a large number of products to put in the market, according to not complete count, to own 2017 brand the amount of small-sized SUV model exceeded 50. The nature after ebb knows who is naked swim, if the net is red, a few red those who get fast model to also disappear is very fast.
To this, li Hui expresses: "Current, SUV sales volume is added fast had put delay, especially small-sized SUV, appeared to enjoy growth last year, the product is general and coessential change. As the successor, c-HR should contend for portion from the market, this is not easy thing, do not take care to be able to be immersed in price war lair, hope agency has so sober understanding and preparation. Hope agency has so sober understanding and preparation..
The 2nd jump even if should jump out pure " Yan Zhi " adore. The tall Yan Zhi of C-HR need not say naturally more, besides reductive to notional car height exterior, its also are used on automobile body color " sex appeal " + " speed " + " hit scene " colour designs a concept, whole department has color of 11 kinds of automobile body, include 5 primary color and color of 6 kinds of double lubricious automobile body. Among them, c-HR of cropland of abundant of wide steam of Huang Wei of Meng of jasper blue He Ning is exclusive automobile body color. This kind of design hits the mark naturally to young generation consumer. But look in Li Hui, yan Zhi is not the first, internal beautiful ability is lasting. "Tall Yanzhi can take the introductory ticket of the market, and high value ability occupies C. " he expresses.
And the result of market survey appears also confirm the wide abundant judgement to the market. Occupy a when announced last year 90 hind car spending report shows, 90 hind what consumer pays attention to a product more is truckload function and car exterior, among them, to function attention scale is achieved 66% , car exterior is achieved 49% .
And for the C-HR to having Yan Zhi, the actual strength that its get on in function also cannot small gaze. C-HR relies on the C platform at higher level to develop, use the TNGA 2.0 with the most advanced whole world to raise power, tie-in Feng Tian is newest at the same time of research and development those who take gear drive is brand-new Direct Shift-CVT gear-box, but imitate mode of 10 fast shift gears, it is the high-powered SUV that circuit crosses on the paragraph.
Li Hui expresses: "We hope everybody is more the intrinsic value that pays close attention to C-HR, also request agency associate, make a client more thorough try to drive and experience, such ability understand the good actual strength of backside of C-HR Yan Zhi. Such ability understand the good actual strength of backside of C-HR Yan Zhi..
The 3rd jumping is to should jump out " tangible product " the shallow-layer competes, what should prop up with systematic capacity however is all-around value experience. Go up character in produce, cropland of wide steam abundant is successive 3 years entire product line is obtained " 0 ratio of defects " evaluation, the accomplishs exclusively enterprise in system of the career outside Feng Tianhai, become its to distinguish the poor dissimilation advantage at other trademark. On the service, cropland of wide steam abundant rolls out to mix motivation " batteries plans without care " and Han Landa car advocate be thankful the action, cogent upgraded to experience with the car. And of this C-HR appear on the market, cropland of wide steam abundant also rolled out a series of policy that buy a car subsequently, include plan of ceremony of bound of stretch reimbursement plan, wet the world, double card to be borrowed easily plan and grab delicacy to avoid guaranty to plan to wait. "As a new brand, c-HR should last more aggrandizement serves soft actual strength. " Li Hui expresses.
So look, cropland of wide steam abundant has wanted to make the preparation of a tough fight for C-HR it seems that. At present the most immediate problem is the price it seems that, compare market of current and small-sized SUV get military vehicle XR-V one hundred and twenty-seven thousand eight hundred to one hundred and sixty-two thousand eight hundred yuan of price, and Bin wisdom the one hundred and twenty-eight thousand eight hundred price to one hundred and eighty-nine thousand eight hundred yuan, c-HR does not have what advantage. Li Hui says: "Do not give card, pursuit by constant manage intrinsic value is the greatest the product that turn, sex of the look up before be being provided more, even lead consumes an idea at mainstream SUV, we have strong confidence to try, develop brand-new SUV fractionize market. Develop brand-new SUV fractionize market..
Still remember becoming year of Yalishi the lesson of market of tall be defeated of car small price, this C-HR whether successful agitate bureau, return those who need the market staticly to examine.
