2017, capital and cash pledge become two hurricane, will share economy to be blown into the hottest a place with a draught. The maddest when, pattern of data, user, trade is rigid index no longer, should wear only it seems that " share " cap, with respect to the target that can become capital quest.
Share economic times, loiter heat and the bogus that play an idea share platform to emerge in endlessly. After sea of all previous classics cleans out sand, survive from inside competition the winner below people will enter period of the new economy that rent, search new export in the predicament of instantly.
Civil | Grant civil
Editor | Severe winter snow
After upsurge
Passed 2018 half, be like last year " everythings on earth is shared " measure level achieve cast mad tide to fail emersion -- although the daily life of instantly compatriots from accommodation, give travel, life to serve to be shared already economy is permeated.
In the maddest hour, pattern of data, user, trade is rigid index no longer, should wear only it seems that " share " cap, with respect to the target that can become capital quest.
The statistical data of IT orange shows, shared 190 to share economy 2017 kind the enterprise obtains financing, financing amount amounts to one hundred and fifteen billion nine hundred and fifty million yuan, distributing in share bicycle, share a car, share charge in 11 popular domains such as treasure.
When those, does the loiter heat, item that plays an idea emerge in endlessly: ? oh this ┙ sluggish abandons Yi of pain or numbness caused by cold of of a treadle-operated tilt hammer for hulling rice of whetstone of silkworm of Ang of copy of Yun hub of anxiety of childish hack left-eyed flounder is stupefied controversy of? of a cricket of б the Huaihe River is most " share charge treasure " emerge in large numbers of collective of the person that do poineering work becomes silent quickly again mostly; " share Morpheus storehouse " involve various hidden trouble
Began in year 2017 oneself, market approach begins rationally to show at the same time flintily.
Share charge treasure industry be the first to be affected. Allow the data of the academy according to whale, second half of the year began 2017, discharge science and technology, PP charges and happy report suspends operation in succession, hubble-bubble charges, small treasure charges, hippo charges, Hi telex goes out covert cut down the member of persons employed wait for negative news.
Subsequently, similar case begins to be in other share a domain to spread. Gather together in capital the fiercest share a travel field, realize bicycle of empty bicycle, Ding of 3Vbike, Ding to announce to close down in succession.
Aim to solve " last kilometer pain spot " share bicycle people, the cash pledge of fashion collection user that chooses to differ to 299 yuan with 99 yuan without an other place. " statistic of state of affairs of development of Chinese internet network reports " data shows, up to in June 2017, share bicycle user dimensions to amount to 106 million. Exceed estimation of 100 yuan of cash pledge on average by the user, whole the cash pledge measure that shares bicycle trade or already exceeded 10 billion yuan.
When the dead spring tide that shares bicycle comes, the data that Netease academy arranges shows, number of money of deposit of Ding Ding bicycle makes an appointment with 20 million; small cry bicycle involves debt user 250 thousand person, aggregate amount is close 50 million yuan of; are so-called the money of deposit of small blue bicycle that has 200 million user is led most breathtaking, be as high as 2 billion yuan to was not retreated.
After this shares car company in, it is fund of the friendly friendly investment that use a car did not reach the designated position first halt use, back-to-back EZZY1 also announces to disband liquidation. To the end of 2017, close down wet immerge shares the domain that hire the garment.
Ceng Rong endowment counts 10 thousand yuan thousand share the App that hire the garment much Yi Mengxian is shown cannot normal operation, the page assumes blank position. Face an user to ask to return the request of cash pledge, customer service is swung even piece " want money, have the clothes only " response. Examine minutely in member and media below, much Ceng Fasheng responds to Liang Liang of garment dream author, CEO from most those who begin " everything is normal, problem of nonexistent cash pledge " after coming here " should retreat can retreat, return to normal very quickly " .
At that time, a few members comprised Wei Quanqun to return deposit, loss of average per capita is expended to year of thousands of yuan member from hundreds of yuan of cash pledge differ. According to official data, much Yi Meng is had register an user 500 thousand person, user paying fee overtakes 60 thousand person, do not calculate month of cost, only cash pledge a many accumulative total income of Yi Meng is as high as 150 million yuan.
To this, public policy academy carries out Chinese people university when assistant dean Mao Shoulong ever accepted center extensive network to interview, express, share the form that hires the garment to still be worth to discuss, want to build those who share economy namely on the meaning originally car, appear likely so the problem such as deceit or bilk.
"Cannot remove membership fee, may have a variety of reasons, for example capital divert. Will tell from this meaning, adopt a few relevant superintendency measure to should have specific aim quite in the light of cash pledge itself. " Mao Shoulong says.
Poineering home magazine ever from piece business of travel, cable, share the much territory such as economy, education to list did poineering work 2017 " dead a list of names posted up " . Result discovery, the enterprise that dies largely more than and share economy to concern. Short-term after erupting collective and undone, pardonable also somebody regarded the ups and downs that shares economy as O2O did poineering work 2015 a way of escape of spring tide.
"These projects attracted everybody's eyeball for a time, but it is transitory likely, wind of commercial pattern, operation accuses essential classics not to remove deliberate. " Liang Weihong of panda capital copartner thinks, share economy to have two most the essence of core, one is join, one is the fluidity of resource, afore-mentioned final at 2 o'clock decisions trade cost and trade efficiency.
In the light of the random elephant that shares economy frequency goes out, " negotiable securities times " ever pointed out the 3 problems that are worth to think over greatly.
Problem one, creation is unused, bogus demand is covered " share " appearance.
It is in order to share bicycle exemple, take those who share to be not the bicycle with unused oneself, the C2C mode that should share truly, change into B2C mode, namely the supplier that platform made a product, hired oneself product the individual. And still hanging bit of bicycle factory than bicycle " produce can superfluous " concept, later sharing economy is completely almost " creation is unused " , "Forcing " the user is accepted share.
Problem 2, commercial pattern is only " look very beautiful " .
Below allowance big fight, with dimensions the lock decides the logistic have not a leg to stand on of accrual, because use filling trade-in,the discharge that come is spent to platform depend on sb or sth for existence inferior, and the dimensions that also is a model is wasteful. With virgin copartner Wang Zhengran ever raised capital, the person that do poineering work should be free from anxiety to accomplish the enterprise advantageous embellish, return to commercial essence, "Oneself make the product that come, should want to have a test and verify of miniature trial and error, go proving oneself commercial feasibility, is not to take this to do the BP(commerce specification that share) look for financing everywhere " .
Problem 3, cruel growth, increase social government cost.
Wu Tao of Newmann capital copartner points out, share economic mode to fall, the supply of product and service just is a large number of inaccuracy normally decide individual or some kind of organization, especially of current and a lot of domain share economy to be in exploration phase and development initial stage, its serve and data of system of safeguard of the security of the product, standardization, quality, user is protected wait for a respect to still exist inadequacy and hidden trouble.
Up to now, people still is in analysis of a case of a physically strong patient running a high fever or suffering from such disorders as stasis of blood and phenomenal observation phase to sharing economic understanding, the academic research of systematic science still contrasts lack. For instance, design of the effect of wealth of society that shares economic progress, influence to gross of social obtain employment and structure, relevant system carrying a layer on the head is waited a moment, the theory that does not have a system already is directive, also lack valid data to prop up.
Predicament needs solution
Be in early 2016, department of research of informatization of national information center and Chinese Internet association share economic job committee to ever was released jointly " China shares economy to develop a report 2016 " , to sharing economy to make following definition: ? Doesn't have チ to admit hold does rice of elder brother of ⑾ of orangutan of of ⒒ of childish of health Mu of A of Che of obstruct of rare of of border Ji try of standing tall and upright to be stupefied doesn't of wood of Shan of Cheng of Piao have Tuan Xiong to low?
Watch analyst Zhao Xiang easily to point out, fitting the product that share cannot be running stores, should compare durable, accordingly umbrella does not suit to share very much. In addition, the product is certainly but net couplet changes, although installed a lock,share umbrella, but become fixed position without method.
The true bogus of demand of test and verify, be regarded as to share a final exam of economy.
From share charge the small cable science and technology that the fight closely in treasure spring tide gives, b+ annulus financing was finished in March this year, it is the amount to in congener company is not returned more can infuse is fresh a of capital, day order amounts to 1 million sheet, the city is enclothed exceed 150.
Tang Yongbo of CEO of small cable science and technology says frankly, "In true bogus of demand of fractionize domain test and verify, a method is very effective, see a company whether burning money continuously, burn money do not come out true demand " . Tang Yongbo thinks, poineering opportunity comes from at enough big market, should arrive greatly can prop up implementation index dilate.
Advocate the La Yaodong of CEO having mew that hits luxury to share platform also approves this one statement, "What dimensions changes crowd requirement share economy namely, having dimensions to change crowd requirement is bogus shares economy " .
Come two years, as the oneself evolution that shares economy, with Ofo, rub do obeisance to, of a travel field such as drop drop share economy to get bellwether, what have socioeconomy value extremely is consider as in the Chinese experiment of instantly. No matter gain, these enterprises are carried to the client side and supply and character, it is tremendous and sudden supply and demand matchs platform, promoted efficiency, reduced cost.
Is a problem horizontal stroke that concerns long-term development in before: ? of Wo of clumsy kind coil up?
Yuan capital is in share economic domain to move often, the domain of first investment is mostly " high frequency just needed " -- attention pain spot, is not bit more urticant. Look in them, the most crucial is the core problem that solves an user, just be to solve a problem next while, bring better experience.
Does La Yaodong of CEO there is mew point out two method: ? Yu of Song コ of lineal descent sip of Zhao Chen ⒏ pounds tip of charming of J of of of scar to see business of Qiao? cable + ; of client side hire is able to bear or endure things, luxury is rented share this kind of blame just needed or in low frequency, main challenge is the speed that win a customer and cost control, include supply to carry dimensions how to be reached.
The more accepted view inside course of study is, can be called to share economy truly, is the markeddest characteristic: ? The Zhai that return silkworm carves ê of bud of the A Chinese-style unlined garment that return neon removes raw meat or fish evil spirit casts post Yu fastens Ge A a flat stone on iron rammer with ropes attached at the sides? of analyse of that have a nightmare shares economic C2C mode to change direction gradually more the B2C mode with perpendicular deepness, will look at present, two kinds of mode are in longer time Duan Li, will still coexist grow in all.
After cleaning out sand to pass, share economy to take 2 version, comparative associate with, does distinction basically depend on: ?
From share economic times to arrive the new era that rent, this is regarded as a turning point of Internet economy domain, also be new often reflect alternately.
Intervene as tripartite, ant gold is taken mix in the user the platform that has a credit is built between business door. In operation of platform of sesame seed credence Qi of chief inspector feather looks, numerous the biggest question that shares economic platform existence, it is to mix mechanism of associated rewards and punishment was not formed between the user.
Inchoate, very much poineering company begins to fulfil business after financing is successful. Be rented no matter or share, the endowment damage that the user produces in use process is inevitable, but business door is extremely faint to the chasten strength of the user, the tie mechanism that did not perfect -- to the user, alarming change reoccupy of a product.
Is this also instantly do a lot of awkwardness that share kind of business encounter: ? Does haughtying Ping of Gua of Jin of a surname of Fen error carry dispatch of つ of of earnest Xuan to light oh does party of Xi hurry kill foal Mian to imprint doesn't Sou of of of U badger our school have of male form of Gu Liu of of border of Bei υ to be Bi of Se is Jian of dew of know well You jumped?
Cash pledge broken bureau
Mainstream viewpoint thinks, of modern society share economic notion the earliest but restrospect to 1978, teach Makesi Feierxun and Joan Sipansai to put forward jointly by American sociology, the paper that publishs in them " community structure and consume: in coordination? Post grow permanent teeth ā of 9 Di any of several hot spice plants divides of of of target of frame of You of Xing shape abb to choose province of money the Huaihe River?
Alleged consume in coordination, it is to show of people need is product use value, itself of product of and rather than, rent more substantial than buying. But at that time, this kind cooperates with or be being shared still is not the practice on Internet foundation.
When the industry firm arisen when, almost all enterprise regards bilateral credence as guaranty with the means of cash pledge. But as close down wet occurrence, the safety in people realizes cash pledge mode and be inferior to imagining -- no matter be returned to the user,be a businessman.
" times of an ancient name for China " ever reported, only the company that approachs 20 to be a concept in order to share announced formally to close down 2017, gold of return a deposit is difficult become industry common fault subsequently, the public loses faith gradually to sharing economy.
What is the biggest secret worry that cash pledge mode brings?
At the beginning of this year, does Jin Xuejun of executive dean of public policy academy accept Zhejiang university " money river evening paper " does: express when interviewing? jab of of sauce of boat Wu J lament of of Se of boat of search of laborious of S of Suan of serve of Huang pilfer form shelters plan Yong of the Mian that do not have г the pagoda tree is Lu of pa rice type some loves Yong of Hui Mian to arrange kill! ?
This resembles an invisible risk black hole. A few share platform to begin to try change, avoid cash pledge to be considered as big trend of future. Actually, share platform partly avoid cash pledge to be expended by the month of translate into user.
Jin Xuejun thinks, arrive from cash pledge mode credit mode is general orientation.
This year in May, the country develops innovation appoint letter of general office, central net runs secretary bureau, industry and informatization department general office 3 branches allot jointly " good about doing guide and the standard shares economic health the announcement that benign development concerns the job " . This file includes 11 detailed requirements, the key points out how to use technical measure to innovation superintends and drive credit to perfect a system:
"Prevent for the risk accuse, service evaluation, network and information safety are superintended etc offer prop up effectively, encourage make full use of national data shares commutative platform and existing platform resource, depend on lawfully compasses receive data of industry of relevant domain platform, begin big data to superintend, the credit grade of the theme such as the person that aggrandizement platform enterprise, resource is offerred, consumer and credence manage. The credit grade of the theme such as the person that aggrandizement platform enterprise, resource is offerred, consumer and credence manage..
Take one of employee with the earliest group of sesame seed credence as ant gold, feather Qi was witnessed share economic tide to fall, credit mechanism is how be introduced between user and platform.
Should breaking industry rule is not easy thing. 3 years ago, feather Qi goes and the businessman negotiates, want to be in what pair of users come true on the foundation of sesame seed credence to avoid cash pledge, major businessman: of heart impeach Lv? Doesn't Xie have Hu of of ぃ of V of procuress of fierce type of brandish of of а boat Se to change Gou to respect to achieve midge paragraph does У mire be an official?
When those, hire the delegate of car industry as the tradition, china hires a car to had taken next comparativing in the industry the market of portion. Be as high as ten yuan as a result of the value of a car taller even, the user must brush brushstroke in the spot thousands of yuan bank gets stuck beforehand accredit, ability drives the car.
It is below the effort of a Qi and group, china hires a car to try in order to open attitude to absolve user cash pledge. The data contrast after a few months discovers, credence of use sesame seed avoids the user of cash pledge, than handing in cash pledge to take the user of the car endowment caustic is led lower.
"This kind of misgive, in sesame seed credence most begin and had appeared, they are adopting the attitude of uncertainty, afraid company gets very big loss, but later discover effect Yuan Chao to anticipate, the user values his credit value very much. " feather Qi says, what make a person surprizing more is, because avoid cash pledge to make the doorsill that win a customer is reduced, the use desire of the user is stronger, the user with business lower to sesame seed cent also door is open dismiss cash pledge limits of authority, form benign loop.
In fact, the business that cooperates with sesame seed credence door, breath out Luo Chan car for instance, the user needs to press only use every time go paying fee, the lunar check that did not bind forcibly additional collect fees. Current, on the platform that pays treasure, besides share the platform that rent technically, still have the state of course of study that more category and domain sortie are shared and rents, for instance the brand such as Apple, Vivo, millet, OPPO square, also begin attempt and collaboration of sesame seed credence, go touching with rented pattern amount to consumer.
Watch analyst Zhao Xiang easily to think, the enterprise should be done avoid cash pledge this thing, want morely to be based on analysis of data of a few tiring-room, give user credence grade or make component, make integrated assess, "Essential jumping-off place is not to solve trustful problem, solve capital safety problem however " .
Sesame seed credence wants to reach, it is to combine each industries to form whole mechanism, go solving with tripartite identity the user is mixed the problem that trusts each other between business door, restrain business door on one hand, restrain an user on one hand. This is pair of winning options -- the business that does not have demand to precipitation of those pairs of capital especially door, do not need detain gold, the doorsill that win a customer is able to reduce. To the user, the associated credence mechanism that crosses a trade is restrained, also can cherish oneself credence more.
Distinguished economist Song Qinghui is being accepted " law on the weekend " when the reporter is interviewed, express, because many sharing company profit pattern is onefold, count level to capital exorbitant, once financing does not follow to go up, the overmeasure after losing capital to support is worth " bubble " meet very quickly undone, appear namely " close down wet " .
"The essence that shares economy is unused to the society resource undertakes be allocatinged again, let the masses can enjoy these resource with low price thereby. " Song Qinghui thinks.
Before this close down in tide, there is no lack of a few companies regard collection user cash pledge as profit pattern, once encounter cash tide, drop into capital catenary to rupture, the odd group that the company goes broke. Will look substantially, this itself is insalubrious commercial pattern, those who earn is not the money that serves to the user.
"Of sesame seed credence wish finally scene it is to hope to be able to let cash pledge die out. The existence of cash pledge is mistrustful child, sesame seed credence hopes to produce mistrustful setting to have effect in all likelihoods, load the medium that credit produces between person and person, person and business. " feather Qi says.
The personage inside course of study thinks, credit avoids mortgage is not a twirl, can let business bring the dying back to life, but it is a touchstone really, can let an enterprise have courage and cash pledge break with, return right commercial pattern and orbit to come up thereby, get on focusing of development centre of gravity in gain ability, form benign loop.
Tiger of well-known investor Zhu Xiao ever uncovered secret, the carry dimension cost with Ofo of college setting computation is 2.7 yuan / day, depreciation cost is 0.7 yuan / day, aggregate 3.4 yuan / day. Rub the depreciation cost that do obeisance to is 1.5 yuan / day, carry dimension cost is 0.6 yuan / day, aggregate 2.1 yuan / day. And cost of dimension of carry of car of haing Luo Chan is 0.3 yuan / day, depreciation cost is 0.6 yuan / day, aggregate 0.9 yuan. Consider cost only and character, the car of haing Luo Chan that the whole nation avoids cash pledge accomplishs gain ability instead the strongest. According to breathing out Luo Chan car personage discloses, "At present countrywide major city already all realized gain " .
As we have learned, 2017, sesame seed credence helps user accumulative total absolve cash pledge to amount to many yuan 800, now year, this one word will continue to rise,
Nowadays, the predicament that shares economic project defeats solution urgently as before -- even if is survive from inside the competition that turn white-hot competitive winner, also enter deep water area, the industry shuffles and superior bad discard still is continueing.
Is wintersweet achieved cast virgin copartner Wu Shichun to think: ?
Next, those who need to come from a government is good-tempered with guidance, at the same time capital should not do exceeding to repeat construction, "Include to share bicycle to be marred in great quantities, should be an alarm bell, exceeding of a city puts in, the waste that competition is wealth of society " .
Finally, the society also should handle the thing of innovation with more lenient attitude, "The generation machine that joins an apple very not perfect, prep let alone is very much other new thing. " Wu Shichun is mentioned.
