Before establishing fund of China of Chinese larch capital, I am casting a job to hit went all out 8 years, holding the enthusiasm to Internet in the arms later, leave cast returned Shanghai to establish to carry Cheng network all right.
I do the first year of the net that carry Cheng, center the link booking a room of hotel of main get through. Did after carrying Cheng Sannian, establish an economy idea that interlinks a hotel also is formed gradually. Economic system is in when flying, the good luck of hotel industry is boundless. We had strict market research at that time, had had clear knowledge etc to demand of hotel mode, market, price, established to be like the home then. Later, the net that carry Cheng and if the home is in early or late,Nasidake appears on the market.
Giving me a few that years the biggest feeling is, doing poineering work is a thing that has high risk.
As a person that do poineering work need has made comprehensive preparation. You want to know, although go right,do poineering work direction, although have a good group, also may not succeeds certainly. Some enterprises even if did not close down, but never also reach certain dimensions and market share truly, and such example cans be found everywhere in poineering domain.
In the meantime, the person that do poineering work still needs to know capricious, the information that feedbacks according to the market will amend his commercial plan ceaselessly, change oneself strategy and way, be in a company especially inchoate, this is more inevitable. If do poineering work person it is an invariable person, so his do poineering work to succeed very hard.
Even if sees what myself wrote 2002 be like domestic business specification today, also can discover the idea when those and today's actual condition have very big difference, the poineering plan at that time won't expect the real progress situation that faces today to the enterprise absolutely.
180 days decide product life and death
In addition, what must understand is the moat that the technology just is an enterprise. My American friend tells me a 180 weather phenomena.
After a company is released when your product, the competitor that is you with internal cause in 180 days still does not have there's still time to react, you build your public praise and user base very quickly, it is then among that industry, the competitor had overtaken very hard.
Because your product has,send an advantage first, inside very short time, you may have built a very deep brand and his product major attribute between the user, then your competitor borroweded very hard.
What is the backside of 180 days of phenomena? Above all the product must be started formerly, must be the distinctive understanding of that person that do poineering work according to him market, generation has the market to be not product of constant error dissimilation and application, big today company has not thought of these products and application.
If your product does not hold water before 180 days of phenomena, so the product that is about to ponder over you and technology are exclusive.
Of mobile Internet enter cost too low, the industry of a few intense competition that we see today, no more than is the poor dissimilation of the product. But insufficient still, if each idea is of original creation, can let you comparative in long inside the camp that builds oneself, avoid the malign competition that appears possibly.
Also adopt this kind of method, it is the camp that will build oneself through ceaseless financing dimensions no longer, I believe this is China did not come to a batch of preeminent companies should a some features.
After becoming investor in me so, I placed a few standards.
(1) the CEO that won't decide the strategy is not cast
As CEO, you are doing poineering work the first day to make preparation of good intention manage and technical reserve. Want, if the tycoon enters this industry, how can be you answered? Here has the problem that the strategy chooses.
Cite a case, 2008 when, what Beijing the east is opposite is there has been electric business platform on the market, liu Jiang east the path that chose self-supporting cable business. That moment still does not have a company, include the shopkeeper below the line, can supplying truly catenary, storage and it deserve to send these a few things to go up to be done is good to deserve to send these a few things to go up to be done, but the fact proves him the strategic choice of this extraordinary is correct.
(2) the CEO that does not know a product is not cast
Additional, CEO also is product manager for certain. The group is in charge of carrying out, but CEO deepness intervenes and should participate in, help group burnish product.
Resemble Beijing for instance east build content to flow oneself, ensure can deserve to send in more accurate time Duan Li, the deliver goods inside 24 hours can be accomplished in hundreds of many cities. Believe everybody should have seen Liu Jiang east personally the photograph of deliver goods, this shows they are passing a clear information, it is punctual deliver goods.
Doing good user experience not to need you is technology or process designing ace, but you must take product and user experience seriously.
(3) the CEO that won't head a group is not cast
Airborne the mortality of tall canal is not low. Grow model the company resembles fighting every day, war situation ten thousand changes in the twinkling of an eye, the tall canal that came to a big company suddenly, he can not suit very quickly certainly. I more apt trains a youth, they may do not have so much experience, not certain have to is top class MBA or cast go or seek advice from one's previous experience, but the commercial feeling that should have idea become reconciled, with the be identical of core innovation concept of the group, let they and company grow together again.
How to undertake fostering to them? Actual combat is best education. You let youth of a potential grow in the study in actual combat, he will be far the working progress that changes than the course pursueing in big company is a lot of rapidder.
What if still be after domestic company is old,I feel the earliest is virgin tall canal people taking on all and important role, the youth grows without the opportunity rise, be afraid can have a problem.
(4) the CEO that won't calculate good Zhang is not cast
Financial department is in poineering company often is a branch that is despised, financing branch still suffers than financial department occasionally take seriously. This is a cognitive deviation.
Of course money is lifeline, be in harmony is less than money you are again much great plan Wei cannot come true slightly. But the principal staff officer that good financial department is company business. In 500 strong companies of the United States, CFO replaces those who quit CEO position to be absent a few. CFO should help CEO see well the business health condition of the company, it is clear that help CEO calculates the development strategy of company future calculates the development strategy of company future.
Of course CEO also if meet the person of account, cannot tap a head decision-making. Major company must pay close attention to I feel to have two numbers at least.
The first is wool interest rate, decided a company has real bargain capability to perhaps fix a price actual strength, this is CEO need attention and a number that keep sensitive.
The 2nd number is unit economy. E.g. , internet OTA (online journey business) how much is the integrated income of a client? Above all you should get a client, this needs cost; Have next change rate and rate of prediction of a person's luck in a given year; Catch again, the operation when serving a client needs cost, should concrete analysis arrives each link. The consideration can be reduced purchase cost, do good user experience to rise change rate, reduce operation cost to wait a moment with technical measure, every link needs to quantify.
Doing poineering work nevertheless on this thing, what I must want to say is, do poineering work bring me not only of individual fortune accumulate, more it is to manage industrial the be well versed in that invests train of thought of two kinds of development with capital.
In September 2005, I and make sail of former director of poineering fund of De Fengjie whole world together, established fund of China of Chinese larch capital. Fund of China of Chinese larch capital is a fund that invests new science and technology, new industry actively in the whole world. Investing a bound, fund of China of Chinese larch capital can say the pronoun that is investment of domain of new science and technology.
The crucial chain of successful company should " it is with the person this "
Recently in ten years, we see science and technology is being changed into the product of innovation with rapidder rate, bring the revolution of a lot of industries. In the past, when speaking of company value, we talk more it is company assets.
But we should notice a such facts, no matter science and technology obtains what kind of progress, can change science and technology finally into industry, changeover to become productivity, ecbolic the crucial chain that gives successful company is entrepreneur, it is the person's wisdom and force, so new science and technology, new industry needs more " it is with the person this " .
Those who review the past is centenary, the IP amount that human place creates is afraid amount to about a hundred 100 million. However the invention of these science and technology, even if using a field, be changed into productivity truly not be very much actually.
It is already successful big company partly among them, the world 500 strong people, successful ground invents a few science and technology and user demand is united in wedlock. We see more it is poineering entrepreneur uses science and technology actively, seek the technical measure that suits, innovation gives the product that the user likes and service, this is new industry revolution in the center a bit very important.
Invention of science and technology and IP are important of course, but the drive mover of development is entrepreneur, it is a person. We tell new science and technology, new industry today, those who associate is a few fresh image it is Qiaobusi, it is Elon Musk, it is Zakebaige, it is Ma Yun, Ma Huateng is waited a moment, we are worth to pay close attention to this.
Toward deep one pace thinks, the society needs opportunity of what kind of education and environment, make the outstanding person that do poineering work, entrepreneur can sufficient develop his talent, be in the preeminent company that innovation appears to do poineering work in new field of science and technology ceaselessly. Chinese government " double achieve " a policy that the appeal is extraordinary success is driven.
Supply side reforms the judge standard correspondence that science and technology innovates
The standard of judge of traditional economy progress is given priority to with GDP growth more, namely " KPI " assess index. The judge that we innovate to science and technology more it is to see it whether can promote efficiency, reduce customer cost, go inventory is waited a moment, this just advances with put forth effort of current China government " supply side is reformed " direct correspondence.
Go a few years, appeared in revolution of new science and technology " share economy " pattern of this one trade, if traffic gives the Uber of the drop drop of the China in travel field and United States, the Airbnb in hotel building domain.
From give a liaison man in light of such an application platform, drop drop and Uber reduced popular to give a cost really, promoted convenient quality, dispute often promotes the platform; of efficiency well the Airbnb that appears in hotel building domain, those who solve is efficiency problem likewise, and of the building go stock issue.
These commercial pattern and technical measure, brought more convenient way of life to the society, reduced the cost that the life serves at the same time. Very positive to arriving since economic development now effect, it is it only a few Industrial Revolution arise in front of the form that reflects produce can increase agree not completely.
Globalization and new science and technology are affected each other
Today, globalization has been to cannot disobey the economic rule that turn, new science and technology, new industry is driving the further progress of globalization, what this accords with social efficiency to rise ceaselessly is basic appeal to beg.
1980, does economist rice Er pause? Friedman once had written the well-known story of a pencil: Produce a pencil, from the point of raw material, its woodiness may come from at the United States, pen core may come from South America, rubber head may come from Malaysia to wait a moment, have club of whole world division of labor only, use the advantage resource of each district rise, go producing with highest efficiency, the price that just can let a pencil falls RMB of a few wool.
This example is in 80 time are applicable, today more applicable.
If DJI is big border unmanned aircraft, its company headquarters is in Shenzhen, production basically is given priority to with China, but its many fittings come from at world each district. If do not have the word of global cooperation, and do not say sale price is impossible to fall to have 6000 RMBs only, if do not have,step condition commerce and investment even, the successful production of this unmanned aircraft is inconceivable, a lot of companies in new industry have similar case.
Again for instance medical treatment health is mixed inside recreational industry, same an IP, no matter be new drug or Hollywood content, if get industrialization in a country only, be afraid the total value that reflects it without method and smooth fry batter in a thin layer are whole charge of research and development.
No matter be new drug, still be the IP of Hollywood, extensive industrialization can get in world each district when, then it can produce more considerable redound certainly, the research and development that also can encourage resource of more capital, manpower to throw this industry so goes in the process.
So, globalization can let the development of new science and technology come more swift and violently. In the meantime, new science and technology, new industry also drives globalization further.
