According to relevant data investigation predicts, at present potential scope is the tea water market of our country about 50 billion yuan. 36% what consume a group to occupy total population among them, it is 500 million person about, 80 hind, the mainstream crowd that the 90 consumptive groups after are consumption of tea water market. The age of this part crowd is more under 25 one full year of life, be happy to accept new thing while, have powerful consumptive capacity, relative to at invariable product character, they are willing to accept the new product of get rid of the stale and bring forth the fresh, constant change more. Accordingly, deep know well now the agreement of the constellation of burgeoning consumer be fond of after these 80/90 constellation tea and other and traditional drink store are different, those who go is trendy course, have something made to order according to season, give priority to a problem with constellation, by the tea that brought 12 kinds of personality to consumer, craft fastidious, let adversary be imitated hard, make excellent, let a person drink the mouthfeel experience that gives novelty.
How can satisfy the requirement that consumer raises ceaselessly from the product, in order to ensure the management of the brand, the agreement that is constellation builds the issue that beginning considers. The agreement of constellation tea drink acts on constellation to lie fallow in order to develop China the principle of new field of concept of Wu of food market kimono, sell a site with distinctive local color and article melt into, serve with " , wholesome, neat, character, the management concept of sincere letter " is the development direction of the agreement of constellation of tenet fixed position, advocate " " of beautiful, delicate, healthy, nutrition, only then achieve " tea drink + constellation + make friend " the mode that cross a boundary, make acme interactive star inn, make many series gust distinctive exclusive product of drink of constellation theme tea, get the passion of consumer, especially the youth is more right its have a special liking.
The agreement of constellation constellation tea drink catered to the masses to be opposite not only the be fond of of fresh tea drink, the technology innovated in the meantime, advocate hit " natural, healthy, low fat " product concept, with " everybody has respective constellation, everybody also has that cup of tea that belongs to his " to manage a subject, development provides the constellation augur tea of characteristic and constellation to make friendly tea alone, the fresh fruit that picks in order to actor or actress serves as main raw material, spot treatment, natural and fresh, ensured the product is new degree, the mouthfeel that assured customer is spent, taste more bright, the taste that can let a product is developed very good, let deadbeat be reluctant to leave unceasingly, blend in quickly with delicate with health, the brand of originality and love starts the tide revolution of drink of tea of a constellation in the point that reachs, raw material comes from high grade orchard, gold is picked period manufacture, let the pulp in drink of each cups of tea see delicacy cut fruit bead, to true mouthfeel one second is reductive, dispel is acerbity stay sweet, pure and fresh answer pleasant. (the side that enrol business edits deciduous leaf)
