East wind day is produced by commodity of the company that use a car program headquarters headquarters grows Zhang Zhi
Everybody good morning, accepted peaceful this to amount to the invitation of forum, actually my heart still compares insecurity a bit. Be opposite above all I myself for my solvency is more shallow still, saw the list of speech honored guest not carefully again, daydream the evening before last the dream was cancelled to the airliner of ferry of Guangzhou flying Apsaras. I call Zhang Zhi, responsible product program is produced in east wind day now, that is to say I am person of a product. My grandfather calls Shang Huada (sound) , it is new China after liberating person of generation film, everybody may know a few film that he participates in a director to act the leading role, include " fight north and south on many fronts " etc.
After the university graduates very decisive threw automobile industry, I begin the last few years suddenly slowly experience or begin to be comprehended, in how explore the job in the car, go be being directed like my grandfather, go be being performed like my parents, I want to share a such process and experience with everybody today.
Everybody knows, internet has made the one part that everybody lives now, and the speed in entering the life and deepness are to do not have any child to be able to achieve a such results before this. Become so certain thing, for example the one share that such car couplet net begins to become us to live slowly, what perhaps can say to become our person even is natural, the one part that perhaps recalls, no matter such that things are industry of what industry, what, the automobile industry that includes us cannot ignore it for certain, this is a very important thing.
Just Director Xu and Zheng Zong also said, actually about intelligent network couplet or intelligent car, this times had come, have drive automatically, have car of our new energy resources, still have intelligent network couplet, these things can say very simply actually, automobile industry of China had stepped very solid one pace. No matter leader plant uses what pattern promotion, collaboration, joint-stock, what kind of operating system, interface lets an user contact intelligent car, chinese automobile industry had stepped this one pace, so whole automobile industry throws a such new eras already completely. What need a consideration only is go providing an experience for consumer inside this new era.
In the development progress that makes couplet of 2025 intelligence network and intelligent car include a country in the China of our country even, so the attention of each respect is spent be in China to be made 2025 cases to an automobile industry can be being reflected more for national development arrived very crucial role.
Director Xu and Zheng Zong also said a lot of lines that expand about the technology before, actually to car couplet net or technical course is to face China to make at least for intelligent car 2025 for clearer still, a few years of in the past, intelligent car is to start to be photographed even according to the inductor that the car carries resemble a head, the cerebrum consideration that the car carries, judgement this car should be to do how operation, whether is the automatic turn off a machine after exploring a pedestrian for example perhaps your car certainly inside driveway travel is waited a moment, to us this just starts, and very rapid development rate is a lot of things go toward high in the clouds, include induction and judgement, china is made 2025 besides large discharge ring area develop close together tie with the car certainly, our 5G network and infrastructure must synchronism catchs up with, ability lets all cars mix infrastructure or the person is communicated.
So this technology course had been made clear relatively, so before also said, to consumer before saying intelligence is changed had been here, so any if car look forward to does not embrace intelligence to change affirmation to be eliminated outer. This is lowermost capital, doing not have this have no right to speak with consumer, had this to just step the first pace. What want to share next so is to regard a product as the manager for, offerred so much data without director resembling Xu, but the experience according to me, just Director Xu says why day is produced in the development that goes a few years, get in big environment bottleneck while OK still steadily developing this is the experience that wants to be shared with everybody on a concept.
We build a car those who want is it is with the person this, so if serving as a person, actually the person is it is with demand this, the person is a such animal. So I see Masiluo's pyramid via regular meeting, in Ma Siluo pyramid the most rock-bottom it is physiology demand, to the car it is how to nod the user to B dot from A, with the most comfortable method, this is the function with the basiccest car. Our car line of business has begun to do this. Next I saw a such has reformed Ma Siluo pyramid that perhaps had updated on the net, this explained Internet demand had arrived of the person's demand most end end, say before me why it permeates speed so fast, and the one part that had turned instinct and muscle into memory, accomplished these things, car of intelligent network couplet just was to achieve the person's mainest demand, so this must want to do, but insufficient really.
Point to when technical course so same a direction, competition is more coessential change, be about to begin to see when the net couplet lived to arrive from the development with a burgeoning very rapid thing as commodity person demand of a foundation, so how should our car look forward to face a such change that highlight its to come? How explore consumer again next what are pain spot and demand after all, we should want to do this.
The apple is now a firm with global top market prise, so its success has its very perfect hardware and the product that replace ceaselessly of course, but of its hardware outstanding it is its success only one fraction, real success is the experience that before bringing a kind to the client, never passes, or the existence that Qiaobusi's success depends on can detect and feeling a kind of demand that did not realize to him people, he holds through hardware, passed this kind of requirement, so the apple just is met so successful.
But we built car industry and tall division industry to still have very big substaintial distinction, tall division industry or the breakthrough that need very much speed and technology to go up just have speech to counterpoise so, but while you are going after technical breakthrough and product, the user experience that begins to bring still does not have first-rate level, customer can be accepted for very fast to Gaoke loop industry, but very periodic to automobile industry long, and safe and the person that pair of customer want after this car is stridden, responsible, should the thing that so this moment faces these tall divisions consider slow half pace? Do not go going after high-tech black perhaps science and technology, how to combine these science and technology and product however, bring the experience with good user to serve as a start.
The product of the car interconnection with contemporary perhaps and burgeoning Internet and its a few configuration say all the time before, regard a product as the manager for, especially the car of a lot of own brands erupted suddenly at a draught last year the growth of type, interconnection car becomes very big heat. That moment has bit of feeling that does not sit really as traditional car look forward to, but when returning essence, you should look, what are the experience that brings to the client for example and additional value, make an example, what bring to the client e.g. getaway interconnection car is online navigation, online music online perhaps broadcasting station, if I think from client angle, if have a smartphone, I am again naughty a 20 yuan mobile phone support is bought above treasure, what is what can I come true? What I can come true is online navigation, online speech, online broadcasting station, so what thing is the additional value that net of this car couplet brings to the client inside the car? The likelihood is screen bigger. That is in this moment, it is possible that the likelihood is returned in this phase, but if be to see the progress henceforth far insufficient, what we are pondering all the time now is make demand of a foundation when Internet, we should be to the client inside the car, use car couplet network this technology is brought how do one kind experience, making he is above the smartphone perhaps is above the life below the car cannot experience what perhaps cannot obtain quite quite a such experiences, if we saw well this problem, the additional value that then we are based on Internet to go up to a when the client brings is met the growth of twice.
The proposition that I am amounted to forum to give me by peaceful -- comply with tendency of the day, make young the product that turn, so young change just Zheng Zong also said, young changed this term to made a term with the modern industry that build a car suddenly a few years in the past, there is a lot of now so is to saying how to be made young the product that turn, how to make a product in the light of the youth, this may be done, also provided a lot of data, 90 hind, 00 hind what is outlook of viewpoint of value, spending, philosophy, give us more reference, go understanding the requirement of these crowds, but this is insufficient far.
Internet is Chongzhongzhi is weighed for certain for young to these customer, so Chinese vast territory and abundant resources, culture of thing north and south each different, if pure reflect the product that shows us with existing technical solution, and there is so much car customer in China, choosing this correctly after all is a problem that we should ponder over.
Say like me, I make a product, of commodity layout, what I should do is to ponder over future 5 years to arrive 10 years our brand and product program should be how, I do not know future arrives 5 years 10 years Internet how, or interconnection technology is how, if know must A, H or Nasidake appeared on the market, but affirmation and different today, if use products, the affirmation that brings customer is the product of a failure.
Mix at technical program relatively product, what be worth us to dig more is the demand of one the individual's demand and consumer, regard business as look forward to and car person or the demand that return consumer so, have an insight into the demand that they did not come to, the solution just is next.
Before resembling me, say, I am to grow the home in an art, what an a film, concert brings to his audience is the experience on the sense organ and journey, the car person of so all China needs to begin from the client's experience, as start and terminus, bring a few new products of so called suitable in season acting tide ceaselessly, let us all industry joint effortses, urge the benign development of automobile industry and final qualitative change, from a car big country moves toward car powerful nation, thank!
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