Recently, hangzhou child with a ha breaths out group limited company (the following abbreviation " child with a ha is breathed out " ) the message that the product of eyeball of weather eye brilliant that retail mode rolls out socialization trying water is exploded to give its agent to spread out dimension to counterpoise. As we have learned, eyeball of weather eye brilliant is the product that child with a ha breaths out a group to was rolled out April this year, in Zhejiang south accuse a group limited company to be in charge of sale promotion, operation just is Hangzhou in south day ophthalmology ability expands limited company (the following abbreviation " in south weather eye " ) .
Many expert inside course of study expresses when accepting a reporter to interview, current child with a ha is breathed out be faced with brand ageing, taste newly lack of power and the predicament of diversity be thwarted. Accordingly, march big healthy industry rolls out the product such as eyeball of weather eye brilliant, main purpose depends on searching new gain to nod for the company.
The basis publishs data, child with a ha is breathed out from 2013 battalion closes begin year after year to glide, the inferior position of pattern of traditional couplet trade also is highlighted gradually. Wait for new product to popularize eyeball of weather eye brilliant, child with a ha breaths out an attempt and use gregarious and retail mode to undertake popularizing, but because operation mode and acting policy change again and again,cause agential dissatisfaction however, develop dimension power then. "This explains child with a ha breaths out the profit impact between very big without the balance agent and small agent. " bitter fleabane of Zhu Dan of news analyst of Chinese food industry expresses to the reporter, child with a ha is breathed out should give aid to first a batch of big agents, small agent is developed again later, form network of the sale on perfect line thereby.
This year in April, child with a ha is breathed out roll out eyeball of brilliant of eye of health food weather, quickened the step that takes property of surgeon medicine health. But soon after, this product changes because of operation mode wait for a reason to initiate agential dimension advantageous position.
The reporter understands, eyeball of weather eye brilliant is exclusive in operation business south what weather eye carries out at first is a member -- the city acts as agent -- the mode of large division manager, turn soon after and use the center that achieve an objective -- copartner -- the mode of VIP member, cause damage of partial agent interest. In addition, in south weather eye issues what channel sells to be the same as paragraph product to also go up under the line in the price through the line product, bring about the price to be hanged, cause agential dissatisfaction.
"This product (eyeball of weather eye brilliant) sale policy change is frequent, carry out also do not reach the designated position, still do not earn money finally. " the agent before eyeball of brilliant of eye of a weather expresses to the reporter, undertake sales promotion activity gives a client for instance (consumer) gift, the client was not received, can reissue with oneself goods only finally consumer. Additional, because the price is relatively congener the product is more expensive, reach certain level only, take commodity price talent will be smaller, otherwise money of very difficult gain.
The data that with a ha breaths out eyeball of weather eye brilliant to enrol business controller to offer according to a child shows, socialization of eyeball of weather eye brilliant is retail the representative differentiates to wait for level for member, VIP, manager, president, different level takes commodity price case to differ to 79 yuan from 42 yuan, and each representative level comes according to sale assess and rising. For example, any consumer is registered in store system can become a member, guide additionally 5 consumer to register and be bought in afore-mentioned systems when this consumer 1 promote a product, this consumer can upgrade for VIP. In addition, still can pass those who refer different amount " sincerity gold " litre to corresponding level.
Subsequently, the reporter is interviewed with respect to the circumstance such as agential dimension authority in south weather eye is standing socialization of eyeball of brilliant of eye of vise general manager, weather is retail project operation controller week sword, he expresses, truly partial agent counterpoises in dimension, main reason depends on company operation mode change.
"Taste as quick pass the time in a leisurely way, cycle of product of eyeball of weather eye brilliant is shorter, some agents before this are fastened to promote form, undertake store up goods controls money to inferior representative even, this goes against product sale. Accordingly, the company undertakes adjustment to selling network and acting policy, on the gregarious and retail platform after adjust, by the company Yun Cang sends the product to consumer hand directly, the representative of all level cannot have store up money again, this is helpful for the sale status with company control real product. " Zhou Jian says, sale mode and acting policy change affect really the interest of partial agent, the circumstance that so that appear,thought fors the time being.
According to Introduction Zhou Jian, eyeball of weather eye brilliant most begin by in south weather eye includes the much home company such as alliance of cloudlet international, spark to come jointly operation and agent of invite applications for a job, trade policy is enrolled as a result of each companies after skimble-scamble, and set different drill respectively dish hand, bring about a variety of problems such as hilltop creed to appear. In south weather eye changed operation way, will enrol business, groom and the influence such as operation promotion calls in, by in south weather eye headquarters undertakes unity administrative.
Nevertheless, although in south weather eye undertook adjustment the respect such as store of operation mode, perfect system change, but the effect still remains to observe. The reporter with a ha breaths out eyeball of weather eye brilliant in a child group in see, many agent mirrors a system to appear to cannot login or cannot leave the case such as sheet, and the relevant controller that enrol business is in group inside express: "Ask everybody to await patiently " . However, there still is an agent to reflect similar problem ceaselessly inside two days of time. In addition, as a result of operation mode and acting policy change to also make again and again a few agents that prepare to join originally were hit retreat a kind of drum used in Chinese operas. A plan does the agent of product of eyeball of weather eye brilliant to tell a reporter, the operation as a result of product of eyeball of weather eye brilliant just changes with acting policy frequent, price of together with product is higher, still abandoned acting as agent after make an on-the-spot investigation.
In recent years, as the promotion of dweller health consciousness, and " healthy China " already made national strategy, get the influence of the market and bonus of policy double deck, development of big healthy estate is rapid. Academy of industry of the look up before the basis releases " program of strategy of big healthy industry and company strategy seek advice from a report " show, 2018, hopeful of dimensions of market of Chinese big health amounts to 4.4 trillion yuan.
Breath out with the child of children nourishment build up, after experiencing diversity suffer a setback, domain of health food of new focusing children. In the reporter in interviewing, many personage inside course of study thinks, child with a ha breaths out domain of big health of fight in some places one by one main reason is its outstanding achievement glides ceaselessly bring about.
Public data shows, child with a ha is breathed out found from 1987, broke through 100 million yuan of production value to reach 217 million yuan 1991, break through 10 billion yuan to 2003, peak was reached finally 2013, implementation battalion closes be as high as 78.28 billion yuan. And to Hangzhou child president of haing haing group holds general manager Zong Qing concurrently to say later, his target is child with a ha is breathed out one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two yuan of battalion were achieved to close 2014. But what after the market does not have Zong Qing, imagine is so hopeful, also rise from 2014 just about, the outstanding achievement that child with a ha breaths out begins to move toward decline. 2014 ~2016 year, child with a ha breaths out battalion to close to be seventy-two billion and forty-three million yuan respectively, forty-nine billion four hundred and seventy-four million yuan, forty-five billion five hundred and ninety-two million yuan.
Here setting falls, child with a ha breaths out the big healthy industry that takes aim the look to be exhibited to bitter fleabane break out, roll out the product such as eyeball of weather eye brilliant. In fact, child with a ha is breathed out march big healthy industry has inkling early, by 2017, the Ceng Gong after Zong Qing leaves to express to want to return to child to with a ha breath out name product external, content of development science and technology is tall, add the health with high cost product.
"From April the bottom is rolled out now (the) at the beginning of June, child with a ha breaths out what had received many yuan 4000 to order payment for goods. " when media ever was being accepted to interview after Zong Qing, disclose. Be opposite apparently after Zong Qing eyeball of weather eye brilliant expresses great expectations, it is this product platform personally for many times.
As we have learned, eyeball of brilliant of current season eye still is in the phase that enrol business, sale channel still is given priority to with small business medium of communication. Zhou Jian tells a reporter, the sale area of eyeball of weather eye brilliant has expanded to the whole nation 400 many cities, but to sale, he replies without the front, express however, "Adjust period outstanding achievement has a few wave motion. "Adjust period outstanding achievement has a few wave motion..
"It is good that child with a ha breaths out the general orientation that rolls out health product, but want to rely on some money product to be carried substantially brace up outstanding achievement, such think of a way is obvious not actual. Had been become to differ by fractionize because of current provision drink the market, even if is health food domain, the industry tycoon such as look forward to of food beverage industry, medicine also grabs a beach to enter in succession. " in Zhu Dan bitter fleabane looks, child with a ha is breathed out lying currently crucial period, if its battalion closes to glide again, had been close to cutting sb in two at the waist, making a product accordingly while, also should allow agential gain money first, increase its enthusiasm, enlarge the market to have then.
Interview in the reporter in, many agent expresses, child breaths out Ha Tian value of market of eye brilliant eyeball is controlled in 8 yuan, prep above is congener product, if not be to achieve certain level, gain is smaller. In addition, because the product is packed for many times,change, also go against consolidate consumer is opposite the acknowledge of the brand.
Fixed position of expert of famous strategy fixed position, 9 heart seeks advice from company author Xu Xiongjun to express when accepting a reporter to interview, eyeball of weather eye brilliant serves as the drink that has sanitarian function, product fixed position is good, but its oversight food drink consumption has instant sex, want to accomplish nowhere to be absent, invite customer at any time and place can product of bring into contact with is consumed. Because child breaths out the small business medium of communication that with a ha chooses, when consumer demand arises, pass the flow ability such as next sheet, content shedding to satisfy even, far water is unintelligible close thirsty.
Nevertheless, even if is such, child with a ha is breathed out march the determination of big healthy industry cannot have been held back. Besides rolling out product of eyeball of weather eye brilliant, child with a ha is breathed out still prepare to roll out a health food that suckle former times, operation just is medium as before south weather eye, adopt small business medium of communication to undertake selling likewise.
"We are with a ha breath out the deepness collaboration that have with child, besides eyeball of weather eye brilliant, still have the product that suckle former times slight beautiful woman. " Zhou Jian says. Subsequently, the reporter with a ha breaths out the problem such as the development strategy in health food domain to contact relevant controller with respect to child, but up to distribute news dispatches to still did not get a response.
