Combinative user service experiences course, descriptive user uses setting, through whole to user behavior technological process medium contact undertakes designing, can discover the pain spot with Baconian user well and truly, coach product function is designed better.
In exercitation process, because the product is foreword of a Xiaocheng that order meal, the design of product function needs to combine the aspect such as the operation on scene of subscribers feeder end and line, the link that affects user experience has a lot of. At this moment, if apply user service to experience course will comb user demand, the thinking that can let us not only is clearer, the job is more efficient, and can make our consideration more comprehensive, thinking more disperse the internal heat with sudorifics, have more inspirational source.
One, what is course of user service experience
The user serves experience course to be a center with the user namely, whole to the experience of the user technological process undertakes designing, the action with the possible user in offerring each pair of link (Want To Do) , and the place in the user heart that arises accordingly to it thinks, psychology is experienced, abstract user demand from which from this, decide the first step of user demand, offer a solution.
After such solution passes user test and verify, can the function of translate into product serves for the user. The circuit that because such functions that design considered an user,true setting plays, interactive to may happening with the user contact undertakes designing, so these functions can solve user problem not only, still can make user experience more natural mix coherent.
2, the user experiences how course is done
A pattern plate that next graphs are user experience course:
2.1 choices setting of a kind of user
Limits of contractible target user, the option that allows user setting has specific aim more. Although a product has definition target user, but target user also covered many groups normally, have different property, still can continue to differentiate for distinct category, consider their peculiar setting, for instance to outside sell terrace for, in the light of do not think up the door to provide the service that sends eat to come to the user of inn have dinner, so the group that this kind of user can differentiate easily to differ for a few again, wait like student, white-collar, family, thereby outspread wait for different setting to the school, company, family. Such, we are easier him park specific setting, the angle that stands in the user considers an issue.
2.2 allot setting unripe user to experience course fractionation is a few successive phase
Again beyond sell for exemple, the user can experience so a few phase: Platform of have dinner of means of decision have dinner, choice, choice takes next what, sheet, wait for eat, have dinner.
Discover very easily, the user experiences course included an user to generate demand a few in process of the demand that finish continuous segment, made the behavior closed circuit that sells outside user dot.
This kind of means helps us must ponder over a product to be in the process that serves for the user quickly, the product can contact have what link with user happening, these link are successive and reasonable, we won't omit the design of function of certain segment product, bring about the experience when the user is using a product to be interrupted.
The 2.3 action that analyse the user below each phase, motive and mood
Before one pace the link that we listed complete user experiences course, what next we should do is him imitate what does the meeting below present condition do as the user, what to think, in complementing to experience to our user service course pursues next.
Regard oneself as user, reductive oneself can make what conduct in user setting, and what is the motive that does these things, there is what potential demand in these behavior, be in what place is the osculatory dot of our product and user, we can find out these places, go abstracting user demand further, design product function, optimize user experience.
Cite a case, going up in the graph, the user is outer in selling the choice on platform to have the link of what, the movement of the user can include to browse platform, sell outside the choice on frame, choice dish is tasted wait for a few movements, each movement of the user is corresponding his right now idea, these idea summary rise even if user hope is outer it is OK to sell platform to go up fast, eat sells to taste outside finding what he likes conveniently, this is had with respect to the product that terrace sells outside the requirement can clear, intuitionistic businessman and businessman menu sell outside be being revealed to the user, can wait for a function for the commendation that the user undertakes essence of life allows even.
So, from inside user idea conduce abstraction gives an user to need the requirement that is satisfied below this link, then became a function the opportunity is nodded or the opportunity of a product cuts a point.
4. manages together demand of user of heart, understanding, abstraction user, offer an opportunity
The measure above is we decide target user actually group, the process of limits of demand of target user setting, delimit, next we can ponder over the functional place that what demand will make our product, our product passes what function to be able to help an user solve their pain spot.
As above graph, we think from the user this setting of point eat is medium, conceived the whole technological process that ends to have dinner from dot eat, the angle that stands in the user combs an action that has possibly in the user below this setting and idea, and abstract them be functional requirement.
2.5 functions are designed
From inside user demand when us abstraction gave clear function, just know what this function becomes, can solve what problem. Next work even if product manager another the mainest job: Offer feasible program to realize this function, design reasonable circuit, the consideration function of systematization comes true. Do not spread out first here, can sum up additionally ~
3, write finally
Have an insight into demand, mining demand and analytic demand are the foundation that product manager begins the work, there is the individual that regards a product as the manager to ponder over the class status that affects with disposition inside, but also be to certain methodology undertakes propping up at the same time, with respect to the user that mentions like article place the service experiences course, still have like user interview, the method such as user survey, can help us the analytic demand of more systimatic sex. Want to finish good demand to analyse this job, both is short of one cannot.
Look in oneself, analysing demand is a process that can fashion closed circuit, set out from sensibility, disentomb what does people need; Next the be born analysis to reason, let this function implementation; Return perceptual administrative levels again finally, go holding the experience of this function. And be on this foundation, ceaseless iteration, carry a current that rises circularly. Demand analysis need searchs the balance of perceptual experience and rational analysis both through be being accumulated for a long time, be a lengthy process that repair refine.
Topic figure comes from Unsplash, be based on CC0 agreement
