Come for years, about " viewing rate makes a holiday " the phenomenon is exploded to come out from time to time, arrive from thousands of inchoate yuan of one collect the nearly one million and one collect nowadays, this " cancer " grow bigger more. Repeated orders of even if government is boycotted stoutly, interest group still wirewalking, the matter of backside is very complex. Besides viewing rate, below network times, channel of a lot of evaluation also is in be polluted. Behead breaks black industry chain, build work of more scientific and multivariate movie and TV to evaluate a system, just be the line that the industry can expand continuously.
Viewing rate makes false profit breathtaking
Comb " close inspect make a holiday " a general name for arteries and veins, august 2012, producer Wang Jianfeng to media exposure Xinjiang some company is suspected of operating viewing rate makes a holiday, the price making a holiday of every collect is 3000~7000 yuan differ; 2016 " beauty confidential dish " incident when, this number violent wind rose 30~50 in case collect; 2018, guo Jingyu explodes the value making a holiday that gives every market had achieved 900 thousand ~100 10 thousand.
In fact, viewing rate investigation puts advertisement on the service to the TV station for ad business originally, be not the evaluation standard of bad of TV program actor. However, advertisement is to prop up the significant income source that broadcasts platform however.
The personage inside media and course of study points out, become when teleplay defend look gold period of time advocate after making an item, broadcast the orgnaization asks to be in the contract that buy theatrical work forcibly, will viewing rate and buy a price couple, guide a manufacturer to buy viewing rate. And the consequence that such doing is, every leap increases the cost of ten million, want high price to the TV station again conversely, make vicious circle.
If how reject to build false result to meet? According to Liu Chuan the director is disclosed " do not receive fund of TV station end likely " , chen Saicheng's director explodes makings " do not buy ' naked sow ' do not have viewing rate! " there is medium before this ever estimation, those who be engaged in viewing rate making a holiday " a vicious person manipulating sb or sth from behind the scenes " divide up every year from inside teleplay estate market " profit " be as high as many yuan 40, in already making trade of movie and TV, divide make trade of square, TV station, advertisement besides " the 4th kind of force " .
Official repeated orders touchs production holiday
Seeing snowball from the number is to roll bigger more, however, relevant section and public opinion are supervised also never absent. Be in early 2009, total bureau of original wide report is initiated severe examine viewing rate deal two upright crowds, 2010 " People's Daily " a running fire reports 4 pieces, do not call-over point out " some is provincial defend inspect viewing rate unusual wave motion " " some is defended inspect in city of its provincial capital, viewing rate of gold period of time exceeds far other defend inspect, achieve even 2.6 times superabundant " etc. Subsequently, the Suofurui that responsible statistic works holds a specification to meet, active exposure the measure that illegal element gets example user information, pass namely " dog " " eavesdrop " " bribery " etc, learn and bribe example user.
According to the report, total bureau of original 2012 wide report ever published directive opinion, in stipulating the TV program that is in a TV station evaluates a system integratedly, audience satisfaction is spent, the element such as expert grading also should become what the TV program evaluates a system integratedly to make element, viewing rate weight should is 40% the left and right sides. In March 2014, committee of national standardization management is promulgated carried out " TV viewing rate investigates criterion " , viewing rate investigation criterion rises to national level from occupation standard. In August 2015, by teleplay of total bureau of original wide report department is initiated, CCTV and many provincial TV station are initiated, the whole nation is provincial reached above TV station to be signed jointly " scrupulously abide by media society responsibility, object only convention of viewing rate self-discipline " . At the beginning of 2017, association of the Chinese teleplay industry that make is released " the autonomic acceptance book that makes a holiday about boycotting viewing rate stoutly " .
Behead breaks a vicious person manipulating sb or sth from behind the scenes to return industry healthy atmosphere
As we have learned, so far, viewing rate builds false gimmick to basically have 3 kinds: Disturb example door, eavesdrop and hold back data, direct distort data. The personage inside course of study discloses, classics technology improves the 2nd kind of gimmick to had kept clear of, the 3rd kind of gimmick did not get case supports up to now, and the most elementary " disturb example door " ban repeatedly however incessant. Make a holiday, want complete broom first this kind of the most general pattern that make a holiday. In addition, orgnaization of viewing rate statistic, suo Furui alone big, also be the issue that must want to face up to. Although also have cruel cloud EYE, song China in recent years wired wait for new product to enter town, but at present till still cannot the monopoly position of shake Suo Furui.
Teleplay industry pursues the undesirable common practice of viewing rate one-sidedly, bring about star price theory tall, content is coessential change, the problem common occurance such as low common of aesthetic value orientaton, the health that has endangered an industry develops. Build objective and multivariate TV program to evaluate a system integratedly, increase the condemnatory strength that investigates action to violating viewing rate, still need to be in charge of the superintendency with more specific, significant section.
