(original title: Viewing rate builds a holiday to investigate │ " to betting " below the agreement, price difference of a teleplay can be amounted to 10 times)
One stone arouses 1000 billow. A few days ago, real name of eaves of pacify of teleplay director Guo is informed against its hold the teleplay that guide incurs viewing rate " inside story of a plot " , his open speech started a trade again of old to viewing rate disease indignant.
"Operate the price of viewing rate collects fees 900 thousand yuan according to one collect, still do not make sure viewing rate can be discharged the first, the 2nd. Do not buy viewing rate not to give sow. The play altogether of 80 collect should spend 72 million yuan to buy viewing rate. " Guo Jingyu was narrated with " make the great mind that decides viewing rate " bargain process.
Be built by viewing rate false mist haze shrouds the matter that already was not a very short time, of this prolonged use up had made the semi-overt secret in the industry even.
" daily economy news " the reporter investigates discovery, viewing rate builds false backside to often be being accompanied piece square with the TV station " viewing rate is right bet " , the viewing rate of different class means day of poor land other buy price. Some is right bet an agreement even " do not keep a copy " , if short of lowest closes,inspect a standard, the TV station can broadcast freely even. And the advertisement income of the TV station also closes with viewing rate wild phase, the contract that TV station and adcraft sign also can agree: Short of viewing rate criterion advertisement income falls in proportion. Invest even program or teleplay to just be mixed bear make Fang Zhi, also can be opposite bet viewing rate.
Make the charm number that interest remote involves when viewing rate, circle to be opposite in the many viewing rate that issue segment bet, for breed viewing rate catenary of industry of the gray that make a holiday provided breeding ground.
1, if did not achieve viewing rate, piece the paragraph may hit water to float entirely
Guo Jingyu appealed to his suffering not only, return conveniently to explode the big play that expects You Chenkun, Ni Ni acts the leading role " Tian Chengchang song " also be the victim that viewing rate makes a holiday. "Because " Tian Chengchang song " hair statement says not to buy viewing rate, the result was cut, immediate loss a many. Immediate loss a many..
" does Tiancheng grow a song " whether to experience this experience really? This drama broadcasts defend inspect platform to undertake with this viewing rate is opposite bet? At present piece Fang Hewei is inspected did not make known his position.
Real name of eaves of pacify of teleplay director Guo is informed against its hold the teleplay that guide incurs viewing rate " inside story of a plot " (graph / small gain)
And do not have in investment so big in small cost teleplay or put together art in the program, viewing rate also has mark to betting but abide.
Alleged " close inspect to betting an agreement " , it is the TV station is buying teleplay work and generation of the company that make originally when greater value difference, of the generation in bilateral argy-bargy process " compromise plan " . For example TV station beforehand appraise system thinks some work should 500 thousand / collect, and production just thinks reasonable price should is 800 thousand / collect. Talk things over invalid, undertake " viewing rate is right bet " , specific provision differ in thousands ways, but core is bilateral agreement viewing rate, if short of a certain number, of production company sell a money to be about to sell at a discount.
"Viewing rate is common really to betting, the mainstream is defended inspect have more or less. " many personage inside course of study discloses, a few years ago " viewing rate is right bet " grow in intensity, also be the eclectic way that both sides negotiates the price not just again, viewing rate also becomes more complex to betted plan design.
Investor Zhang An to " daily economy news " the reporter is expatiatory his " close inspect to betting " road.
In May 2015, zhang An him first-run televise authority sells a teleplay of the company north some is defended inspect. Zhang An to " daily economy news " the reporter produced two contracts, one is " teleplay televise authority makes over a contract " , another is " teleplay televise authority makes over contract complement agreement " .
Want according to what a contract agrees justice, the price that every collect televise counterpoises is this drama 180 thousand yuan, 35 collect add up to 6.3 million yuan are rectified. In sign the same day that makes over agreement, both sides still signed a compensatory agreement, the agreement expends the cession in original contract a long instead " defend in the whole nation with this drama inspect 34 centers city to be the same as time paragraph close inspect a rank to be adjusted to consult to drift up and down.
"Compensatory agreement " in specific adjustment means is: If be defended in the whole nation,inspect 34 centers city to rank 12, criterion the price is 300 thousand yuan / collect; Rank 13, the price is 270 thousand yuan / collect; Rank 14, the price is 240 thousand yuan / collect; Rank 15, the price is 210 thousand yuan / collect; Rank 16, the price is 180 thousand yuan / collect, this one column is fiducial rank; If under 16, viewing rate is in 17 or under, the price is only 30 thousand yuan / collect.
Viewing rate discharges every change a body, every market closes inspect the price to drift 30 thousand yuan, in all 35 collect, highest can amount to 10.5 million yuan. But if cannot be finished,rank the target of 16, buy total prices correspondingly to meet 6.3 million yuan when agree by the first contract, drop abruptly 1.05 million yuan.
In fact, of 10 times still do not calculate to betting price difference most exaggerated. " daily economy news " the reporter combed nearly 100 related to viewing rate courts on net of Chinese judge copy clerk ruling book, find a few viewing rate to be opposite betted contract.
Among them, coastal 2014 one is defended inspect with a teleplay piece just sign televise contract, according to the viewing rate of complete theatrical work the rank undertakes " weak market rewards and punishment " . Achieve name and the 6th above, every collect 350 thousand yuan, after this closes inspect every to drop, weak market expenses is degressive 50 thousand yuan, go to the 9th not award is not punished, carry fiducial price 150 thousand / collect; The 10th, 100 thousand / collect; The 11st is reached the following, the TV station broadcasts freely, the 3 cost that need to pay this the program only (namely " postage of professional blue CD, mail and answer collection cost " ) about 15 thousand yuan.
Net of Chinese judge copy clerk
That is to say, the teleplay of this 35 collect is highest can get money of 12.25 million yuan of televise, lowest sends a TV station to sow in vain.
2, " you can receive a strange telephone call, tell you how to buy viewing rate "
"Close inspect to betting " brought tremendous income wide gap, yield viewing rate these 3 words are become hang in piece a sword on square head.
To make viewing rate good-looking, zhang An is defended with what broadcast this drama inspect signed again " cooperative agreement " . "Act on friendly negotiation premise, party A (namely ' piece square ' ) entrust Party B (namely ' defend inspect ' ) make propagandist plan and plan of executive propaganda plan for teleplay. " specific and character, defend namely inspect a stage to be this drama to do promotion to publicize in and other places of local community, market, defend inspect a news of responsible whole journey plan, contribute, media is hard wide put in wait for the job.
How should Zhang An pay to defend inspected conduct propaganda to popularize cost to measure calm? Also mix the rank circumstance of viewing rate is one to one correspondence, by this drama the 5% scale of receivable money are calculated. If viewing rate achieves highest first gear: The whole nation is defended inspect 34 centers city to rank 12, defend service of the collection that inspect a station to expend 525 thousand yuan, rank every to drop fee of a service is ordinal reduce, lowest is reached 17 times the following, defend the collection that inspect a station fee of fifty-two thousand five hundred yuan of services.
Come so, defend inspect a stage to buy sheet for viewing rate at the same time, at the same time also can collection service fee.
Of course, defend inspected promotion unwarrantable also this drama viewing rate, also defend without the agreement on promotion contract inspect must achieve how many viewing rate. Once be signed to betting an agreement, the person that sells viewing rate can search come to come.
"Do you ask defend inspect chief inspector viewing rate but in order to buy ah? Defend inspect chief inspector to say ' you do not ask me, I am do not know those people ' . Next you just went out guard the office door that inspects chief inspector, can receive a strange telephone call, ask you otherwise wants to buy viewing rate. " the person that a senior movie and TV is created tells " daily economy news " the business course of reporter viewing rate.
"' hold those who charge viewing rate ' great mind ' do not see commonly, the cent that you contact below him even sells business you also do not see, contact you through the phone. Before a few years he still can say, make you free try out a day, you say to want to achieve what kind of viewing rate, see him can be achieved really the following day, you dare hit money to let him helped you do to him. But did not have even link of this free try out now. But did not have even link of this free try out now..
If short of of final viewing rate, teleplay may encounter be defended to inspect issue worn result ahead of schedule. This is in in the industry before this precedented also. Below the environment that does not enter miscellaneous viewing rate to make a holiday, this still can understand because drama suffers not quite,be a likelihood is the audience likes or itself character closes nevertheless bring about, and is because because did not buy viewing rate to become a victim,oneself reason still is,a drama is not valued after all now? Spellbound and jumbly.
3, " know unreasonable, also can autograph of toughen one's scalp-brace oneself "
Besides piece just those who buy viewing rate appeal to beg, below the agreement of price of viewing rate gradient of TV station and ad business, the TV station also has sufficient motive to share viewing rate business in.
" People's Daily " ever announced in detail 2010 " viewing rate investigates example door is how by cheat of TV station bribe " . Retired worker Laosun, ever was domestic investigation professional orgnaization alls alone Fu Rui is in a of some city make choice of " example " family, viewing rate of his home firm mount evaluates an instrument, a lot of person searchs. "The nose of the TV station is really clever, ability outfit does not have a few days, the TV station of provincial town searchs, let me see their program, send gift to me. Send gift to me..
Data of luck of all alone blessing is viewing rate " hard currency " , sampling example once " be polluted " , present the number that come out different. Be apart from " People's Daily " after the report 8 years, what did example build false passport to happen to change now?
"Original still that method, find example door, inflict ' petty favours ' the program that allows the TV in example door home to broadcast you. " the person that afore-mentioned movie and TV are created expresses. "The example that compares as above sea 1000, if you find 200, you mastered 20% , if Shanghai viewing rate rises 20% , the likelihood means the advertisement income of on the TV station 100 million. The likelihood means the advertisement income of on the TV station 100 million..
Such viewing rate gray is operated, of course the risk is heavy, do not eliminate money to make the case that did not have the effect however in the past. "Can make a surname of a lot of black occasionally, be in because of cloth of devoir of appearance of viewing rate data the whole nation, you may sell business to buy with many minutes, as a result some places buy some heavy, places to was not bought. Bring about you this drama is in some urban viewing rate abnormal is tall, some local viewing rate are 0. Some local viewing rate are 0..
Wait for a problem to how making sure viewing rate investigates evenhanded sex, accuracy, on September 18 afternoon " daily economy news " the reporter will to Suo Furui company understand detailed situation, the company is attending a meeting. Relevant controller to the reporter: "At present really no-go accept interview. "At present really no-go accept interview..
A of court of Nanjing city intermediate people civil judgment showed 2016, to raise viewing rate, yang Mou paid 1.767 million yuan of conduct propaganda to spread cost to Liu Mou, use at Liu Mou to help Yang Mou raise teleplay to drive the viewing rate after sowing. Result viewing rate did not amount to mark, yang Mou claims 1.767 million yuan to Liu Mou. Because because have evidence of short message record, recording,wait for evidence, yang Mou should answer that conduct propaganda to spread cost below forensic support.
As to the price that buys viewing rate, guo Jingyu's view is 900 thousand / collect. Zhang An says: "600 thousand / of collect also have, 1 million / of collect also have. 1 million / of collect also have..
"Buy viewing rate price too tall, bought a likelihood with respect to deficit, but do not buy viewing rate short of to betting a standard, cannot answer possibly also this. " Zhang An says. Viewing rate of buying and selling, viewing rate is actually right bet, all be illicit of public proclamation of branch be superintendencied. "I also know viewing rate is unreasonable to betting an agreement, but do not sign do not give sow, can autograph of toughen one's scalp-brace oneself. Can autograph of toughen one's scalp-brace oneself..
4, viewing rate is right bet an agreement " disagreement compasses " , but not certain " illegimate "
Broadcasting television serves as public natural resources, should not become formerly pure the market main body that pursues interest. "Only viewing rate is talked " ecbolic viewing rate is opposite the concept bet, force viewing rate makes a holiday, screwy and true with fairness, form false prosperity, destroy industry development.
According to " legal daily " comb, be in early 2009, total bureau of original wide report is initiated severe examine viewing rate deal two upright crowds, viewing rate of reforming of 22 new rule was issued 2013, viewing rate of first TV of domestic investigates national level to also came on stage 2014.
" daily economy news " the reporter notices, in August 2015, by teleplay of broadcasting television total bureau department is initiated, CCTV and many provincial TV station are initiated, TV station of countrywide provincial above was signed jointly " scrupulously abide by media society responsibility, object only convention of viewing rate self-discipline " , initiate among them " teleplay is bought sow the job... do not do only viewing rate is talked, cannot do more fix a price with viewing rate. We are affirmatory: The day that releases from this convention rises, do not sign in contract of TV station purchase and sale with viewing rate and the clause that rank price, bargain with viewing rate. Do not sign in contract of TV station purchase and sale with viewing rate and the clause that rank price, bargain with viewing rate..
Net of official of total bureau of national broadcasting television
But after autonomic convention is signed, still have defend inspect and piece square risk danger in desperation continues to close inspect to betting.
" daily economy news " reporter inquiry, controlled oneself in August 2015 after convention, still have a lot of because such or the case that in that way reason litigates, and when adjudication writ discloses details of a case, after also showing autonomic convention is signed, also there is no lack of have defend inspect as full as Pianfangshe viewing rate to betting.
Firmer 2017 announcement comes on stage, hair of total bureau of national wide report, country changes appoint, 5 ministries and commissions reach the State Council such as resource of the Ministry of finance, Department of Commerce, manpower and social security ministry consensus, released on June 26, 2017 " the announcement that develops a certain number of policy about supporting teleplay to flourish " in ask again: The standard closes inspect data application behavior, must not serve as viewing rate buy a price only basis.
Although viewing rate is prohibited by the industry to betting an agreement, but the level is carried out in judicatory and be not being meant is " illegal contract " .
Last year in September, some defends north of Zhang An general inspect a stage to tell a court, think to agree bilateral viewing rate is right those who bet " compensatory agreement " should be invalid contract. This year in May, adjudication of final judgment of local tall courtyard thinks, industry of movie and TV is in 2009, 2015, the behavior standard that afore-mentioned convention that came on stage 2017 and announcement all are industry interior or administrative sex regulation, and see content also did not damage social interest and market economy order from the contract. Both sides reachs compensatory agreement below freewill equality, reason complement agreement has legal effect and have cabined power.
Zhang An refuses to obey tall courtyard court decision, already applied for rehear to top people court a few days ago, highest courtyard already collection the litigant data that Zhang An submits.
Viewing rate of keep within limits is right bet, viewing rate makes a holiday, can grab from fountainhead only.
This year on September 16, total bureau of national broadcasting television is aimed at viewing rate problem, announce to will take relevant step, blow closes inspect data cheat.
On September 16, 2018, total bureau launchs investigation with respect to viewing rate problem (graph / net of official of total bureau of national broadcasting television)
"Hope this wide report total bureau shines sword, build a holiday to unplug the cane removes tumor as soon as possible to viewing rate. Complete disintegrate closes inspect build a holiday to go regular, this is the practitioner that all wanting that make this trade seriously people people's expectations place returns. " practitioner of a lot of movie and TV people of from the bottom of one's heart say. (note: Should cover object demand, zhang An is alias)
