The CCTV this year in 15 evening parties of 3 · , include the United States, cygnet, square too, the after service of many famous old brands such as Xi Menzi by exposure, exist the action that great order, misdirect promotes an ailment to destroy home appliance product to be maintained again of purpose even. To this, the expert thinks, if want to solve the random elephant of home appliance after service really, break the accredit of engage by special arrangement that profit impact forms between home appliance enterprise and service business to make, unlock industry of home appliance after service thoroughly, ability raises the service level of this group course of study truly. (On March 25 " Beijing youth signs up for " )
In the life, almost the experience that everybody can have had home appliance maintain. Home appliance malfunctions, or is hit after service telephone call, by the arrangement after carry out personnel comes to maintain, or is the maintenance technician that he seeks. But no matter be the sort of means, very much the same, you can feel, upkeep costs often exceeds your anticipation. And let what you feel very uncomfortable be, the upkeep costs of home appliance industry does not have a standard it seems that, extremely opaque, but often do not know how to should be complained again, must eat be unable to speak out about one's grievances finally.
Media coverage announced to service service Fei Ji's tall account, maintenance technician speak bluntly " come out first goal receives fund namely, without other issue, receive fund namely " . Originally bad small, spend a few money can, but the camp flicker that maintenance technician uses field of home appliance knowledge unluckily cheats consumer, pretend bad a large part, change need hundreds of money, earn price difference of a huge sum from which. To consumer, specific bad what, what to change, it is very difficult really make clear Hunan, it is darling in uncertainty normally draw out a money.
To service industry of current home appliance maintenance, disease look came out, it is bad to treat. Also not be bad to treat, it is medicine of not feel like eating.
Manufacturer to develop the market, fall cost, can wait for distribute, after service the bag outside link, in fact, consumer does not care, mastering very hard also is outside wrap or sell continuously. What consumer values is the brand quality of manufacturer and fame figure, if bought some brand home appliance, subconscious in the service with think to also should be enjoyed as good with home appliance brand. But the fact is not such.
So why is the service maintained after cannot the manufacturer supervise service business strictly to offer the carry out of cheap of qualitative actor price?
Come round to look with respect to eye, the manufacturer also has a lot of places to need to rely on after service business, even to reduce oneself cost, still meet indulgent acquiesce in service business to offend customer of a few pull up " abb " thing, have a few quite " Zong Bing is disaster " imply.
Come so, the relation between manufacturer and maintenance service business is simple cooperative relation no longer, however complex interest community, kill already, also love each other, it is difficult to be abandoned hard from. Accordingly, expect the manufacturer can guard a pass strictly this road won'ts do.
How be just long-term so plan? The expert inside course of study points out, home appliance after service should be commercialized, break the interest community of home appliance manufacturer and after service business, go breeding the maintenance that cries noisily to serve trader with market measure, and regretful is, still lack the home appliance that makes noisy to maintain trade in the market now.
Nevertheless, even if is such, also want to establish occupation standard, build expedite dimension authority to complain channel, because without giving thought to the manufacturer is appointed, still be him consumer of the choice (the appearance that calls maintenance the service from the net now especially is very common, a lot of moment are) of one hammer buying and selling, have the possibility that existence maintains phonily, accordingly, superintendency branch should weigh a fist to administer home appliance to maintain market chaos to resemble, let consumer consume obviously for nothing, dimension authority is delighted. (Cai Hong Po)
