Absolutely cannot think of, know still can make money quite

More open know, also will greet more multivariate times, and more wide perspective.

Torpid 10 years, know what welcomed capital eventually is orgiastic.

Beautiful east time on March 5, 2021, online interlocution community knows submitted IPO application to American SEC first, the plan hangs out his shingle in new York stock exchange appear on the market, code is " ZH " , you Ruixin, Gao Cheng, Magendatong is held the position of bear sell business.

Regard community as the typical delegate in the product, held water 2010 know start at PC times, finishing arrive from PC after mobile transition, fixed position collects creativity crowd know that gold that made boundless and indistinct Sha Haizhong.

Know can calculate going up is the service business that serves as main product earlier with content. According to the information that book of raise capital by floating shares discloses, up to on December 31, 2020, know the person that accumulative total has 43.1 million content to create, already contributed 353 million content, include 315 million question and answer among them.

In information explosion today, passivity is recommended and active discovery also is having more deep dispute, algorithm is recommended, the editor is recommended, relation catenary is recommended, passive content gets channel it may be said is to emerge in endlessly. because of such, get the base of content actively as the user, know uniqueness is self-evident.

However, develop a new style or a new method of one's own is not all-purpose, how to turn way into broad road the road that just is more long-term development.

Will look from book of raise capital by floating shares, know the route is going wider more, commercialize domain with what content is a foundation ceaseless dilate, health Zhuang Chu is shown.

In fact, content platform is facing commercialized difficult problem, if where,the premise that makes sure the user experiences falls, gain more money are the ultimate goal that just explores hard each all the time.

Know in commercialize this problem to go up, handed over a pretty good exam paper. Book of raise capital by floating shares is announced, knew 2020 total battalion receives 1.352 billion yuan, compare 671 million 2019, grow 101.7% compared to the same period.

Part every quarter will look, we can discover, know battalion closes add fast climbing ceaselessly litre, 2020 to the fourth quarter total battalion closes first quarter add fast come by 59% promotion 132% , this and know commercialize domain be closely bound up outspreadly ceaselessly.

Data origin: Know book of raise capital by floating shares (up to on March 6, 2021)

According to exposure, start formally from 2016 after commercializing, know commercial domain is ceaseless and outspread, up to now, its business goes show a way to involve the many aspects such as business of solution of content of advertisement, member paying fee, commerce, cable and online education.

Among them, advertisement is to know the mainest income source, its battalion receives contribution to achieve 60% above. 2020 annual, know advertisement income is achieved 843 million, grow 46% compared to the same period, as a result of,be in quite during epidemic situation advertisement advocate the market that systole puts in strategy and causes is fatigued and weak, know expression calculates on strong.

Advertisement indeed important, but if have advertising story only, know glamour will fold caustic more than half, making what the market feels accident more is to know in the achievement beyond advertisement.

Come at the beginning of 2019 oneself 2020 end (1Q19~2Q20) , the contributive cost that income of member paying fee controls to battalion comes by 12% growth 20% , saline choosing member is know creation is more capacious foreground.

Current, know the visit that salt chooses a member to have 3.4 million high grade content counterpoises, for example magazine of book of saline choosing column, electron, electron, online reach transcribe lecture and phonic reader.

As relatively the interlocution type that starts plan of member paying fee first is online community, know pay cost membership number every months on average to arrive from the 600 thousand growth 2019 2.4 million 2020. The fourth quarter paid cost proportion 2020 for 4.0% , relatively 1.8% what the four seasons spent 2019, promote 2.2 percent.

Of course, this kind of scale paying fee still should surprise under love significantly art, the video content such as B station pays cost professional work, and the speech content such as Tecent music pays cost professional work. But this also means mode paying fee to had begun to be in user level is popular.

Generally speaking, the form of content is different, the nature of apiration paying fee of the user is not identical also. OK and affirmative is, accept content to pay cost this one idea gradually as the user, all content pay cost industry to will be benefited accordingly. Just, wen Daoyou early or late, the user wants to foster, make money want to await.

If we are simple,serve as the permeability paying fee of video content know the long-term goal that article waiting for a graph pays cost permeability, so know business of member paying fee still has enough and wide growth perspective apparently.

Data origin: Know book of raise capital by floating shares (up to on March 6, 2021)

In addition, know the commercial content solution that rolls out at the beginning of 2020 begins oneself up to now expression is provoking also attention, annual income is achieved 136 million, although start later, but its are receivable contribution comes from the 1% rapid growth of 1Q20 however 15% of 4Q20.

With " know + " the commercial content solution that is a delegate is passed offer solution of the sale on the line that is based on content for businessman and brand, will high grade commerce content and sale tool are not had seam compositive in online content community, conduce to raise businessman and brand square sale efficiency, allow an user from the benefit in valuable commercial news.

Experienced precipitation of 10 years, know had formed professional, serious, friendly community atmosphere, huge topic and rare the professional content that lacks a gender lets more and more users choose accredit to know, choose to go up before consumption know search content is auxiliary and decision-making, this makes be informed use setting is in " consumptive content " one share increased on the foundation " consumption is decision-making " attribute.

Such overlay is " know + " provided more likelihoods and larger space. Up to now, " know + " the solution that had put forward to have specific aim in the light of the industry such as electric business, education, and this also is to know value place.

Of course, besides commercial content solution, know the exploration on the direction such as electric business and online education also nots allow to ignore. 2020, include business of online education, cable, income 52.63 million, grow 1 compared to the same period, 083% , battalion receives contribution by on year 0.7% promotion come 3.9% .

On the whole, know be being explored ceaselessly and roll out new service pattern, benefit from benefit from is accumulated for years, the user is right know the strong trustful attribute of professional content will is in future know add competitive weight, accompany those who follow an user dimensions to expand, know offer through be an user more the service of deepness, its commercialize foreground to be truly considerable.

Notable is, although be on commercialized progress, know expression can be encircled can nod, but it also is facing the difficult problem like all content platform -- the government that holds internally and the operation to the user.

At the line on January 2011 know, adopt at first close invite make, in 200 its earliest users, the entrepreneur zephyr a place difficult of access that includes the rich innovation drive such as Li Kaifu, Wang Xing, Wang Xiaochuan, Xu Xiaoping and Ma Huateng invests the home. In know before 40 days, they created 8000 problems and 20 thousand answers.

April 2013, know open register, one year time registers an user by 400 thousand climb litre to 4 million, the user also is extended to Internet periphery domain.

Up to on December 31, 2020, community accumulative total has 3.53 100 million content, include 315 million question and answer among them. the four seasons was spent 2020, the person that active content writes average month 3.3 million, produced 12 million content in December 2020.

Can say all previous accumulation via 10 years, know content framework system and foundation had been built finish, battle is run in the company of this prolonged in, know the main task that had accomplished scrape up army provisions.

Meanwhile, refine through the seed that contains internally operation and what allow the person that create internally is strict accuse, know the protective wall that built enough to resist contest hand studies an issue on community atmosphere.

At this late hour, "High end, elite, professional " at knowing, as once of Z for generations stand at B, atmosphere became the community that has distinguishing feature extremely to know distinction at community of other question and answer the most crucial mark.

A problem that is worth to think is, finished wide accumulate what two paces walk along grain and Gao Zhu wall to know can have nothing worry about?

In fact, to knowing for, want to hit the battle that wins this to manage to still need to want the business to do do greatly strong, and this is participated in with respect to what must attract more user, include more extensive user to encircle a layer, larger user scale, and more multivariate topic.

Will look from this, "Broken circle " it is to know of lord surely the road of classics.

However, on some kind of meaning for, "Broken circle " not be so the hand arrives capture come. What can foreknow is, permeate of Internet further as shift, 34 lines user will make the optimal origin land of user increment, and know with what elite serves as label can " put down figure " , attract this part increment to will become platform whether the key that grows for a long time.

Not only such, swarm into when new user, in how will adding user group newly to blend in existing community atmosphere smoothly, harmonious elite estate and general collect the masses, need knows in prospective Shen Zhi careful land enhances operation ability.

Fortunately, as get actively with the community that shares content, the subjective activity of the user will is know leave out a few troubles.

Know the content army provisions that accumulates in graph language times is enough and substantial, as the further progress of mobile Internet, the occurrence of a variety of forms such as video, frequency also is worth to pay close attention to, we see know the interlocution that go up has graph article not just, also have video or be direct seeding. Provide most for example know of characteristic " explanation kind " video, it is to agree to know mostly not only the video of the user makes a form, relative to traditional video form, also give priority to with video picture no longer, give priority to with literal draft however, deserve to perhaps use a figure with corresponding character, its content main body still is graph article. Up to now, know there also is greater progress on the exploration of diversity agency form, up to by 2020, diversity content has covered 1000 many perpendicular domains and 571 thousand topics.

because of such, we have reason to believe, build the express train or bus that boarded to commercialize, path changes of Kang Zhuang know will as user dimensions expand receive the operation job that has a challenge more, compatible and harbour, deepness and be not popularly cannot coexist.

Meanwhile, more open know, also will greet more multivariate times, and more wide perspective.