Recently, adidasi announces and Peloton of domestic fitness brand reachs the strategy to cooperate.
One of cooperative content are cosignatory dress, peloton stars the coach participated in dress to design, the product will be in bilateral official net, and sale of the retailing shop below the line.
Besides dress, peloton is returned will go up line Adidasi cooperates course. Answer relatively, adidasi also will be in the line goes up in his member system relevant and exclusive content.
Adidasi is advanced vice-president Aimee Arana expresses in statement, adidasi and Peloton saw bilateral collaboration is promoting satisfaction of user of community user growth, promotion to spend the tremendous potential that go up.
This can'ts help letting person couplet think of Lululemon bought MIRROR of indoor fitness company with 500 million dollar last year, fitness trains this one category to getting more and more attention. In fixed position fitness child after brand acute pace comes off, the content with undoubted new need and carrier come to Adidasi him aggrandizement training fixed position. This is the first pace of bilateral and long-term cooperation only.
On March 10, adidasi holds online investor and media news briefing, new Five-Year Plan " the palm accuses full-court " focusing domain of 3 big focal points: Brand credit (Credibility) , consumer experiences and can develop continuously. Credit of so called brand, be Adidasi the part the motion in aggrandizement brand image, lifestyle.
Corresponding product plan is, adidasi will be in athletic category advocate arrest 4 main movement: Football, ran, training and outdoors. To 2025, these 4 brands add the life to lie fallow, predict to hold the 95% above that company income grows.
Brand of A Di Da Siquan ball carries out vice-president Brian Grevy to express on media news briefing: "Adidasi will be dedicated at football, ran, training, outdoors reach the life to lie fallow category of 5 old strategies, and basically will involve training field with the collaboration of Peloton " , he still expresses, will accelerate Adidasi with the collaboration of Peloton member mode construction, implementation member amount increases and straight battalion business grows.
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