Price of pick up the goods rises, sales promotion price drops, to numerous home appliance shopkeeper, who can offset the deficit among again? In home appliance industry one rises in price in tide, of home appliance manufacturer depreciate sales promotion whether stimulative spending? No matter be to rise in price, still depreciate, to home appliance manufacturer, not be a purpose, the key is how to activation better consumption.
Ning Yan | | Contribute
Enter after March, come to oneself phone company new round rise in pricing informs again as agreed upon and to. Involve the product of main and large home appliance such as air conditioning, freezer, washing machine, television, rise in price extent from 5%-8% , differ to 10%-15% . Home appliance encircles know, a large amount of raw material such as copper of be enslaved to be enslaved to go up greatly, of air conditioning and freezer rise in price range is the biggest, exceed two digit again. And, many factory personage expresses: This round go up situation can not stay, next will not eliminate to be able to rise again May.
Nevertheless, give out with home appliance enterprise the portion rises in price case is different. On market of a gleam of, come from Beijing east, day cat, Su Ning is bought easily wait for shopkeeper of main home appliance, start a field once more however with " 3.15 " give priority to a problem depreciate sales promotion big fight. Home appliance circle sees, depreciate sales promotion is involved " with old change new " , " decrease completely " , and " special offer scare buying " , " explode the money falls continuously 1000 yuan " wait for a series of content, core answers home appliance raw material to rise in price namely the concussion that brings customer and influence.
In the meantime, still have agency of the home appliance below numerous line people, it is to cry directly more piece " make a good beginning grabbed home appliance to make money in March " , " annual buys home appliance in March minimum price " , " buy home appliance to miss this year regretted one year in March " wait for very intuitionistic, popular slogan, coordinate type of a few special offer, favourable activity yielding benefit at the same time, lift upsurge of a sales promotion on home appliance market thereby.
From this, clear see, enter the line of business of Chinese home appliance after March, in the management level of enterprise and businessman, the core pressure that faces has two: It is price of upriver raw material rises continuously, brought home appliance cost rises to walk along those who present when the river rises the boat goes up-particular things improve with the improvement of the general situation situation, although rise in price from raw material,conduct terminal retail market, can have 3 months cycle, but raw material of this round of home appliance rises in price to already lasted half an year is much; 2 it is this year since after downstream spending market is started, demand of home appliance consumption is relatively fatigued and weak, how to activation new round consumptive demand? Although consumption of home appliance of Spring Festival around appears this year,rebound impetus, but power is insufficient still, depreciate sales promotion still will be normalization method.
But, on level of market of a gleam of, home appliance enterprise and businessman since collaboration extend a relationship, also be relation of profit gain play chess. Because, to home appliance, face the raw material that rise, and low confused demand, pure low is not optimal method any more, and move strategy of actor of structure, sale through the product, drive mix to dimensions from dimensions quality double growth is to need the road of classics; But, to home appliance businessman, stimulative spending, accelerating order of shipment, loot is sole job, the country is for instance beautiful to grab Su Ning, Beijing the portion east, with respect to the deficit step that can take level sex, in the market take by storm, this also will cause Su Ning, capital east strike back, ultimate low is thematic still, the idea of the enterprise cannot be in terminal be born of the businessman.
Nevertheless, in home appliance the circle looks, to home appliance enterprise, and for home appliance shopkeeper, be managed in market of a gleam of and in competitive process, no matter be to offer commodity price to rise, or retail price depreciates, substaintial these are methods only is not a purpose, everybody target nowadays is clear and consistent, that faces demand of user, focusing better namely, exploration more the management method that diversity, more appearance changes and strategy. Accordingly, home appliance enterprise and businessman both sides need to jump out raw material rises in price and terminal depreciates the old passageway of sales promotion, as soon as possible market of focusing a gleam of and mainstream user, explore more commercial competition methods and content.
So, decide what battle moves toward home appliance market is big in March truly, not be raw material rises in price, or terminal sales promotion depreciates, however manufacturer of numerous home appliance people the market that how uses this one round is changeful situation, hold the wait-and-see mood in potential consumption demand, rapid translate into of round of market ahead of schedule scare buying consumes upsurge. This is compared go all out it is price element not merely, the executive force such as be born of promotion of the user education that still has a firm, terminal, sale and efficient.
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