The eye that seize a day checks APP to show, on January 14, spell dream of the nautical fathom on great and related company IT limited company adds newly " go all out great pay " brand files information, international classification involves 35- advertisement sale, brand condition shows for " in brand application " .
When 2020, go all out great applied many international classification once more " evening spelling evening " brand, include " 05- medicine goods " , " 30- candy, tea, cake, dressing " , " 32- beverage beer " , " clean of 21- study household utensils is provided " , " oil of 29- flesh, egg, grandma, edible " , " things of 16- books and periodicals, office.
Still have " great spell course " " great chicken " " great orchard " wait for brand information. The national classification that brand involves includes a society things of service, office, carry store up, educational recreation.
The brand of more than of course above, still have " go all out spell red bag " " great health " wait brand a moment.
Why to go all out great should register how much brand?
Brand is an enterprise the umbrella in market competition, registered trade mark can prevent other ill will to grab note and embezzle. The product quality that the enterprise produces is good, of brand famous degree high can other companies are imitated eagerly, make consumer easily promiscuous buy goods. The brand that the enterprise has him is exclusive authority, not only the brand rights and interests that can protect oneself, return what can prevent a person of the same trade to imitate register a sale. And this label is used inside countrywide limits get legal protection, other one must not be used without the license.
So, go all out great registering so many trademark also is to maintain his interest only. If endless early registered trade mark, be like, malic IPAD and only of coronal brand contend for.
Yang Rongshan uses at hand to count a subsidiary, arrive from 2000 2001, be in 31 countries and area early or late, apply for and registered successfully gross 10 Ipad brand, include two brand of chinese mainland among them.
At the beginning of 2012, shenzhen only the coronal mentioned to be opposite to court of Pudong of court of intermediate people of city of state of court of people of division of cropland of Shenzhen city blessing, benefit, Shanghai the tort lawsuit of malic Ipad brand. Point out malic company " embezzle " Shenzhen only coronal brand, be suspected of selling flat computer illegally with the name of Ipad.
Finally, pay with malic company 60 million dollar buys Ipad brand and end.
From this knowable, brand serves as the intangible assets of the enterprise, it is very important, and go all out great register the trade mark that makes so, also be to prevent somebody to draw near famous brand, in the follow-up of brand the dispute with the needless generation in using.
Aisa Kandele ever had said author of Coke Cola company: "If all belongings of Coke Cola are in abrupt today melt into is cindery, want me to still be had only ' Coke Cola ' this brand, I can be sure the ground announces to everybody: After half an year, market admiral has with now the new Coke Cola company of dimensions just the same. Market admiral has with now the new Coke Cola company of dimensions just the same..
This shows, want a brand to be managed well only, the enormous value of the brand cannot be replaced. And come to an enterprise all the year round the promotion cost of figure, produce those who taste quality and credit to defend gain, condense in this small trade mark.
