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Millet a year 5.2 billion, and OPPO, one year advertisement expends Vivo is 2 billion. This differs the difference of 3.2 billion, why we see the line falls is OPPO and Vivo, TV station put together art be OPPO and Vivo Dai Yan? Be because is the strategy of OPPO, Vivo and millet different,? Still be him millet give false information advertisement cost, have 200 million yuan only actually?
This is not be impossible? The advertisement cost of Vivo and OPPO was thrown respectively 2017 it is 2 billion yuan, here included them to invite star acting character, in each big media, with the TV station put together art inserts advertisement, and the strength that popularizes below the line at the same time is very great, I feel should be devoted not just, still should have the medium of other collaboration, but we did not discover just.
In book of millet raise capital by floating shares, 2017, millet sale charge is as high as 5.23 billion, 4.6% what take integral pay.
So, what reason be those who bring about?
Sale method is different, millet uses major sale fee online on platform, wait a moment to conduct propaganda undertaking on millet line for instance. Sale range is big. The sale charge of one much is in millet foreign country. For instance India with respect to a year 10 come 100 million. Ov channel charge also is sale charge substantially, but these did not calculate in ad fare. Charge exaggerates somewhat, here to appear on the market, exaggerated sale charge also is not cannot!So, what millet should increase next is not devoted capital, change a method however, play take as the point of departure from the line, combinative media many sided develops!
