According to the report, china for father Ren Zhengfei is in near future IRB (product investment evaluates committee) improve way point out on the meeting: China take low end seriously to also want mobile phone.
Because look on preexistence bound 90% above are a poor, china value this part group to also want, roll out low end chance for them.
But smartphone market has serious differentiation appearance, namely apple and SamSung grabbed entire industry the profit of 90% above (some moment exceed 100% even -- namely other and all enterprise adds up also is deficit) . Although China bed market share has exceeded an apple, but profit is photogenic go very far -- the data according to tripartite orgnaization, this year 2 quarters, profit of malic mobile phone takes entire industry 65% (shipment is measured only 9% ) , and China bed profit is occupied than having 4.1% only, not as good as 1/4 malic.
So, a trend that the smartphone appears two this years is, everybody is gone to in high-end brand goes, the price is higher profit margin is higher also. With China to be exemple, the price of P series and Mate series all is in 3000 yuan of above. And newest issuance Mate10, start valence has been close to 4000 yuan (3899 yuan) , edition of the nimble when protecting is as high as 8999 yuan even.
Ren Zhengfei is a the most outstanding businessman, any adjustment of product line, also be to achieve the beneficial result with higher company for certain. So why China to want to go against situation and move, take a fancy to profit scanty likely even the low end of deficit mobile phone market? Sum up the analysis of industry, its are main the purpose still is to achieve larger market share.
China once had said for Yu Chengdong of consumer business CEO, china to want " exceed an apple 3 years, exceed SamSung 5 years " , at present China bed market share has exceeded an apple, next the target is SamSung namely.
At present in market of high-end mobile phone is already saturated, instead is the area with the concentrated population such as Africa, South Asia still of unfulfilment smartphone enclothe, carry low end mobile phone, can acquire more user, achieve this one goal. Of course, "The whole world the first " be not is an undeserved reputation only, it also means the development of brand globalization, stronger to supplying chain control accuses force, patent technology is more sufficient apply etc, namely the scope effect that we often say.
