What who cannot also affect you is decision-making? Be wrong! Affect your daily behaviour so from nu

We a moment ago said the environmental effect to behavior, did not forget nevertheless, the person all round also is one part of the environment. I will ask everybody a question, when you are making a decision, it is to be used to oneself to ponder over an analysis, be still echo what other says? You can say for certain, be to think independently of course! ? ? Fasten first anxious make conclusions, we will see a case. As the collector of other country, duty Wu personnel of England also very headache, because a lot of people do not press times duty,pay tax. The official of duty Wu total arrange tried all sorts of communication steps, the consequence that does not pay tax on time stresses in announcement letter, for instance fine of accept of generation accrual, sluggish is mixed take lawsuit. Did not use however, the person that does not pay tax is very much still. ? ? Later, the author of this book supported a move to them, in pay tax a sentence is imposed in the announcement, where is what? On time the actual number of pay taxes is written go up. With respect to a so simple change, after using new announcement to case, imposition capture Qing Dynasty is led from before 57% rose 86% . ? ? Why to change only so a little place, can you let by tens of thousands is the person darling pay tax? The answer depends on the basic principle of behavior of a mankind, the scientist is called it " the society agrees with a principle " , namely we say at ordinary times from numerous psychology, the person's behavior gets very easily all round the person's influence, especially the person that those oneself agree with. ? ? Social self-identity can let us make the right decision of the majority not only, still can establish emotional connection with someone else. The appeal of follow the general trend can say very big, when so that follow the masses,running in the opposite direction, people can feel painful even. Is this how to return a responsibility? ? ? Nerve science considers to discover, with most person to working is to should pay affection price. Cerebrum nuclear magnetic resonance is become resemble showing, the independent judgement that makes when experimental object follows group opinion not conform to when, relevant section is handled to be able to be activationed with the mood in cerebrum, explain they are experiencing affection to struggle. ? ? To the person that oneself agree with, we are willing to keep consistent with them very much, same argument, to those people that do not agree with, we also do not want to buy a concern with them particularly. E.g. , in the university, the undergraduate students is not willing to follow graduate student associate with commonly. Investigator people did a such tests, they say with the first group of undergraduate studentses, rubbish food eats in campus most is an undergraduate students, say with the 2nd group of undergraduate studentses next, eat rubbish food most is a graduate student actually. ? ? Should let these two groups of undergraduate studentses be in moment of furtive choice alimental, they do not have too big distinction, choose alimental time in communal circumstance however, the 2nd group undergraduate students to follow dividing line of graduate student make a clear distinction, the number that selects rubbish food decreases apparently. ? ? What did these example show? If want to encourage people to make some kind of conduct, the identity connection that is about to want it with people rises. Malic company very know this, they made a kind of figure to their brand, letting what people feels to use malic product is independence, self-confidence, creative person. Because most person hopes he becomes such person, be willing naturally to buy malic product more.