Civil / Mu Shu
Author of column of any of several hot spice plants of hot pen small needle
Common saying says well.
Each crisis backside, those who hide is a favourable turn.
A resounding pily incident, let brand of abroad of half the number be immersed in whole.
But this to Chinese brand, it is simply in be being broken by lottery first.
The brand of one numerous quick pass the time in a leisurely way such as H&M is cool, the ground spreads out the opportunity of goods came eventually!
And be able to bear or endure the athletic brand such as gram, A Di encounters a bang, chinese motion brand reachs Pu Tian, or became the biggest win the home!
See card of home made product is brushed one after another this actually screen, I am very happy.
Because of these card of year of home made product too " grievance " .
Actually their quality and design do not compare foreign big shop sign to differ, it is people of a lot of time feels foreign goods is more arrogant only, have a side more, it is in the excessive that is foreign brand valence bought sheet to stop actually.
The Li Ning yesterday, share price hurricane 10% .
Tell the truth, on week of before two years of their fashionable dress that a series of, true Jing admires I.
In this or impression that earth old sign?
Just know later, that is the reform that the knife holds with one's own hands after Li Ning is returned to.
Before two days, the oriental cherry gym shoes of Li Ning put on sale, make work since namely the second is done not have, 10 minutes, the price is fried turned over one times.
Undoubted, the Chinese plum nowadays is peaceful, already along athletic wet card this route goes weller and weller.
Plus this superexcellent opportunity, turn over battle be about start shooting.
Can have turned round to think these year, li Ning is true too not easy.
It seems that from the Olympic Games " fall " that begins momently, he was immersed in " summit summit, straining " in the demon cuss that circulates indefinitely, this is going before hardship all the way.
01
Of Li Ning become famous to want restrospect to probably 1982, match of gymnastics of the 6th world cup.
That, he one person carries off the man is all 6 in 7 gold! Created gymnastics history myth, those who became the name matches the reality " gymnastic prince " .
The los angeles Olympic Games later, li Ning in man gymnastics the with one action in individual match carries off 3 gold two silver the good achievement of one copper, single single person contributed the 1/5 of Chinese medal gross.
That is the summit summit of career of Li Ning motion.
After the Olympic Games ends, li Ning return home after getting fame or money, the point that reachs, huge crowd of people.
But he in those days also did not think of probably: Others has many to chase after now hold you in both hands, can step on you so that have many later miserable.
Old gymnastics moves, make Li Ning injury serious. 1988, he plans to retire originally. Can hold temporary shortage because of the polity in at that time, he can fall in the leader's requirement only, continue to meet Seoul Olympic Games head-on.
That year, li Ning already 25 years old, all wool and a yard wide senile player, the injury that goes up in the body plus so old scrape up, li Ning is on the arena of this Olympic Games, disastrous defeat and return.
His foot is hanged on rings, the person sits to the ground. . . . . .
After everybody is written down so that he tumbles, stand up " weird " the ground laughed, and this laughs, more resembling is a pail of oil was irrigated on fire.
"Failed to still have facial laugh? Be conscienceless! Be conscienceless!!
"You lost Li Ning the Chinese's face! "You lost Li Ning the Chinese's face!!
You look, chase after from everybody hold everybody in both hands to scold, need one second only.
But look in me, this laughs at backside, how to look to taking pathos tint.
Because he knows, oneself were over.
Just as one would expect, the Li Ning after going back to the motherland, be worked by the airport when the airport person scoff at: "Where is bad to fall, run does Olympic Games competition ground fall? Run does Olympic Games competition ground fall??
The audience places bit to him directly: "You still do not cut wrist suicide, with dead offer an apology? With dead offer an apology??
Still the audience sent a cord to him: "Li Ning, the gymnastics that you are worthy of is China " die " child, fast hang oneself! Fast hang oneself!!
Fail to be retreated personally when render outstanding service and be famous, ending drops into abysmal abyss namely, bearing bad name gloomy exeunt.
After the Olympic Games ends, li Ning chooses to retire, old hind, li Ning was used " the ways of the world is hot and cold " 4 words will describe this paragraph of experience.
Be, when everyone remembers his Seoul Olympic Games only fall. However the youth that nobody cares about him to use him, those who bearing systemic injury is painful, pick early or late take 14 worlds champion, win 106 gold.
02
Actually top athlete can be immersed in this odd group always later it seems that.
Li Ning is, liu Xiang also is.
Dan Lining is luckier than Liu Xiang, he encountered the father Li Jingwei of treasure of be good at force.
Think now, li Jingwei is Li Ning's noble really.
He pointed to to Li Ning " sports economy " new way, it is the 5 buildings workshop that gave him treasure of be good at force more, make him successful build rose original " Li Ning " .
Actually I feel Li Ning has quite be in business of endowment, go up in propagandist sale especially.
From " everything is all possible " ad saying.
Transfer an activity to what sponsorred relay of Asia Game torch
Arrive again sponsorred delegacy of Chinese Olympic Games.
He gets on the prize-giving stage that Li Ning achieves the world from little known essay card, spent the time that does not arrive two years only.
Later, li Ning development gets downwind with the stream.
Mad autograph arranges commitment, still appeared on the market in Hong Kong 2004. Especially 2008 Beijing Olympic Games, li Ning is greeted summit summit.
That year is very actually awkward, li Ning had not grabbed weathy Adidasi, fail to take next official sponsors.
But Lining is clever! Came wave " relieve the besieged by attacking the base of the besieger " .
This " old man " , lifting torch, fly in sky, although he is wearing the dress that is sponsor A Di, but undoubted his name, it is Li Ning's biggest billboard.
Then, he turns around the CCTV that the head goes to sponsorring hookup Olympic Games, this lets an audience be in TV, those who see is the reporter that wears Li Ning dress, perfect covered the Adidasi in place.
Undoubted, this is successful case on Li Ning sale.
This lets Li Ning surmounted Adidasi with year of 8.4 billion yuan sale 2009, only second be able to bear or endure gram, rank 2.
But, move with his career is same.
It is not quite good that Li Ning is like a life, stood every time summit summit, must welcome great change.
Reached peak of a peak, him Li Ning, chose to put power, he introduces the mode of professional handler to run a company, install a person's mind to was done " mascot " .
But absolutely did not think of, their within an inch of enjoys the company did not have.
2010, li Ning's company changed to indicate, still changed fixed position.
Originally Li Ning is dedicated is professional sports, but it is to let more crowds accept probably, so their lock was decided young 90 hind, product also to transition of sports vogue direction.
Look with coming now actually, this transition is right!
But in that period, the masses still cannot be accepted.
So, this transition lets their both ends be defeated.
Design not quite fashionably, cannot attract new customer.
Abruptly transition, still lost originally dutiful client.
Li Ning was immersed in inventory pressure, begin mad put up the shutters.
2012 - 2014, li Ning add up to is dropped fortunately nearly 3 billion.
The collapse of outstanding achievement, let the collaboration that they are connected and gymnastic header amounts to the country 23 years even, stopped.
The history always is striking resemblance.
Bind decided Li Ning to decline again with brand deepness altar.
Look in me, mix this at the outset same, unsuccessful prime cause or in what make a choice that momently, bet a gender too heavy.
It is Li Ning is betted at the outset, he knows his body condition.
But he is under pressure, chose to bet, bet go up in Olympic Games competition ground, won't error. Can fail as a result.
The handler that is him this is betted.
Face an one foot, they are in bet the everybody reliance to Li Ning brand, can bring chase after hold in both hands.
But fashionable brand is mixed after all professional sports is different.
Those who look is a design, those who look is to like, those who look is the price.
03
Nevertheless I feel the athlete has a quality inherently, that lets their admit defeat very hard namely.
Professional husband went, li Ning was returned to.
He at the same time clear inventory, doing electric business at the same time, strengthen a design at the same time, little the brand from sink the market is gone to time pull.
But his plan did not run: Still should infiltrate youth market, should do " sports wet card " !
It is this only, what he hits is have preparation battle.
2018, it is Li Ning's turning point.
"Chinese plum is peaceful " , with greatly figure of Chinese Chinese character, appear on week of new York fashionable dress.
Red Huang Pei is lubricious, and give the design that choose, overturned the people is right the acknowledge of Li Ning kit.
That year, national wet wind, sweep.
Think this, li Ning this " old man " , bet again won.
He is betted those who win is fixed position.
As Chinese rise, the buildup of ethical sense of pride, present youth, it is a country can subliminally tide buys sheet.
Li Ning's state is current look simple and crude.
Straight white big character, the big head that contains feelings completely is illuminated. . . . . But think carefully, all these originates self-confident ah!
Say like him in that way:
"My past match represents China namely, when introducing me, say ' China-Li Ning ' , not other any much languages. Not other any much languages..
"So we think can combine Chinese culture, sports with vogue. "So we think can combine Chinese culture, sports with vogue..
"Resemble seal of a China same, write on ' Chinese Li Ning ' enough. Write on ' Chinese Li Ning ' enough..
04
Can say, li Ning recumbent country tide turns over.
And this, because of pily incident, it is the good time that Li Ning enlarges a sale absolutely.
But Li Ning appears every arrive when summit summit, face new issue again again.
It is this undoubtedly just Guan Xuan's spokesman resembles battle. . . . . .
I what do not chase after a star, feel to be like battle to be not had actually.
But surround watched big fight of so much field, the person that does not seek a star knows, he is the character in controversy, and bilateral fighting capacity is very violent, rip rising is a big fight.
So I not too understand, this crucial hour, why to want water of time of this time of muddy?
This kind of moment, either this are cautious, do not beg erupt, but beg do not have a fault?
Conceal discovery, comment on an area nowadays polarization is serious.
Vermicelli made from bean starch is bought in insanity for God. And the person that does not like, leave " Li Ning good-bye " hind, with respect to fight in some places one by one other trademark.
To Li Ning, because of a spokesman, seem to go the route narrow really it seems that.
Be good at the Li Ning of public opinion battle all the time, do not know how to dissolve this crisis.
But I feel to Chinese brand, also be the process of a win-win.
It is supportive home products anyway! It is everybody has nothing to do with!
How do you look to Li Ning?
Comment on area discussion!
