325 make day of star end an agreement, face the one numerous brand that involves cotton of the Xinjiang that touch porcelain, star people earnestly practise what one advocates makes known his position, stood fast oneself bottom line. Up to now, had had 51 star actor and brand end an agreement, after tide of this one end an agreement passes, everybody also puts the emphasis in the brand afresh on square manner, continue to pay close attention to relevant follow-up circumstance.
It is reported, adidasi, H&M, be able to bear or endure the brand share price such as the gram drops continuously, among them the US stock is able to bear or endure gram closing quotation drops 3.39% odd-numbered days are current market prise evaporates 7.1 billion dollar, add up to a RMB about 46.3 billion yuan, and A Di dropped in German Frankfurt bourse 6.49% , evaporate 3.5 billion euro, amount to RMB 27 billion yuan, relevant agency also is inflicted heavy losses on.
On March 26 afternoon, place of BCI Shanghai delegate expresses statement to say with respect to this accident again: The staff member of area of BCI collectivity China can last of industry of adamantine supportive China cotton development, chinese area project abides by regulation of examine and verify strictly also, at the same time the government also expresses, can affirm after the course is checked, so called force labor not to exist. Place of BCI Shanghai delegate still expresses to let a netizen pay close attention to the follow-up statement of BCI official net continuously, this statement can say to open a few brands to touch porcelain Xinjiang cotton " fig leaf " .
After tide of end an agreement happens, besides BCI Shanghai the delegate is in outside reappearance sound, many brands also just chose slippery genuflect, the brand just is in on this thing right now the manner inverts, it is to fear to lose Chinese market it seems that.
After PUMA official net issues the statement of bespatter Xinjiang cotton before long, also the netizen discovers the brand just had withdrawn the statement of hereon thing, and the BCI official network that starts boycott Xinjiang cotton also deletes relevant opinion on public affairs.
After H&M causes numerous anger, zara parent company also doubt seems the statement that withdraws next boycott Xinjiang cotton stealthily, current, the English of this one statement and spanish two version had disappeared disappear, show according to webpage snapshot, of this statement delete time to be in probably on March 24.
Meanwhile, also have many brand Founder sides hard firm, xinjiang cotton is held out in force of the moment of truth, the two brands HUGO BOSS of Li Yifeng and acting character and Yaseshi undertake be communicationed actively, on March 25 late, two brands released statement to state force holds out Xinjiang cotton.
Look nevertheless from a few evidence, the statement of HUGO BOSS brand still remains to observe it seems that, the brand just states hollow mouth colloquialism fumbles, by official end doubt.
Before this, li Ning also keeps Xinjiang cotton on the caption of the product, with respect to this matter also relevant reporter enquires to customer service of electric business platform, the affirmation that also got official customer service replies.
UR of brand of another quick pass the time in a leisurely way also issues statement, the Xinjiang supplier that express and is boycotted by H&M reachs concern of deepness strategy partner, strengthen the cooperation that supplies chain with Xinjiang cotton further, support Xinjiang cotton with real operation, brand of the UR after statement is released also won the highly praise of a lot of netizens, encircled many good impression.
Dress of fir of fir of card of home made product also released the video that supports Xinjiang good cotton, still publicized the quality of cotton of a Xinjiang with the form such as video, solid pat a picture to make a person very enchanted, the Zhong Hanliang of dress figure ambassador of this brand is illuminated forcedly also is handsome dye-in-the-wood.
Besides fir fir dress, the dress that also has a lot of peaceful wave supports Xinjiang cotton, brands of tens of domestic home products phonate publicly, boycott cotton of Xinjiang of start a rumour.
After tide of end an agreement happens, star people had driven netizen behavior with oneself consequence, also 3 brands just had deleted relevant statement secretly, this also can see, on BCI incident, the initiative boycott of netizens is very useful, star effect also has a brand to just be willing to phonate afterwards, also hope to be in follow-up process, BCI organization can give Chinese consumer a satisfactory response.
