LG announces formally to exit mobile phone market, successive already 23 quarters loss, accumulative

LG announces formally to exit mobile phone market, successive already 23 quarters loss, accumulative total is as high as a RMB 29.3 billion yuan

Week of company of Korea LG electron announces formally, the production of the smartphone department that quits its deficit and sale.

This company already showed this year in January, considering all option for its smartphone business, include to shut. This business before this is successive already 23 quarters loss, accumulative total is as high as 5 trillion Han Yuan (add up to a RMB about 29.3 billion yuan) .

Say additionally according to personage of know the inside story, LG ever negotiated to grant the one part carry out of this business Vietnam Vingroup, but because both sides cannot trade,the clause is reached consistent, negotiate already burst.

LG is in first half of the year ever is the whole world 2013 manufacturer of the 3rd big smartphone, be next to SamSung electron (208.25, 0, 0.00%) and apple (123, 0.85, 0.70%) . But later, its admiral type encountered the problem of software and hardware respect, replace rate plus software slower, this brand lost the favour of consumer gradually. Analytic personage still criticizes this company and Chinese competitor photograph to compare devoid sale special skill.

Although the smartphone of LG is current,still rank in the market share of North America the 3rd, rank in Latin America market the 5th, share of market of Dan Jiquan ball is only 2% the left and right sides. The data of research organization Counterpoint shows, the volume of mobile phone shipment last year is SamSung 256 million, and LG has 23 million only.

Mobile phone branch is a the scope in below LG banner 5 branches is the least, take this company only 7.4% what four quarters total battalion closed last year.

Origin: Sina finance and economics

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