[civil / observer net Yan Shanshan] because be suspected of breaking the law,be investigated by put on record again with respect to help wanted be related, on April 2, group of Hainan coconut tree releases an article to deny experience thing advertisement to break the law violate compasses, still say to fear the enterprise is met by " countrywide hype is investigated " be related " scalp " , "6000 much employee bear hardships again " , "500 thousand farmer also will ' take off rich return deficient ' " .
Before this, coconut cultivates a group to release help wanted on its government small gain, "Enter a school has a car, have a house, high pay, affirmation has belle handsome young man to chase after " wait for content to cause controversy. Carry according to Hainan daily client on March 31 message, hainan saves market superintendency bureau to already was suspected of violating advertising behavior to undertake put on record is investigated at cultivating a group to release to coconut lawfully recently.
This year on March 25, group of tree of coconut of Hainan of @ of small gain of government of limited company of beverage of juice of coco of Hainan of coconut tree group is released " coconut tree group is fostered, school of vise general manager again recruit students " advertisement placard, write have " enter a school has a car, have a house, high pay, affirmation has belle handsome young man to chase after " " the bag after graduation works, firewood of the year after next of preferment group vice president 1.08 million, contribution rewards room of 6 million seascape, reward 10 million villa " wait for propagandist language.
Match colors of bright red pieplant still is on placard, and Xu Dongdong of spokesman of continue to use " S " photograph of form curve formative, match a word " I am drunk as a child big " . Advertisement content causes social controversy subsequently.
Carry according to Hainan daily client on March 31 message, superintendency bureau of Hainan province market establishs a group quickly to coconut relevant controller undertakes administration talks about. Afore-mentioned advertisement content that coconut tree group releases, disobeyed " advertisement law " relevant provision, caused undesirable social effect, hainan saves market superintendency bureau to already was suspected of violating advertising behavior to undertake put on record is investigated at cultivating a group to release to coconut lawfully recently.
This matter is reported by much home media subsequently.
On April 1, people's Daily comment approves coconut to cultivate a group to regard low common advertisement as " propagandist style " , honest unimaginably queer. Originality can have, the bottom line cannot be not had. Commerce also is belonged to " attention economy " , draw eyeball give no cause for more criticism through high grade originality, but again free originality also has cannot the bottom line of lay a finger on.
CCTV net judges coconut to establish a group this advertisement used coxcombical expression not only, and continue to use its are hot the bright red pieplant of the eye, add black add thick " Xiaohuang stands " visual style, agree with height of certain insalubrious website, can say an advertising " healthy performance form " , legal obligation lost beyond the highest heavens, group of the tree that approve coconut is " of group of low common ad ' sophisticate ' " .
Xinhua net judges: Be an upright person 3 view want, do a business 3 view also want; The core value of the enterprise is product quality, want to put idea on the right way; Do not want the red line of heuristic law, advertisement sale does not have a bottom line, enterprise public praise " get offline " .
Dan Yeshu group insists to think public opinion is supervised is " the whole nation is acclaimed " .
On April 2, group of tree of @ Hainan coconut releases a text " coconut tree employee and netizen worry 5 times, information of invite applications for a job is investigated to bring countrywide hype, will be close to going bankrupt again " (full text adds Yu Wenmo) , calling near future coco the tree is not to be in other media, it is the information that talented person of high pay invite applications for a job releases to the whole nation above the Guan Wei in oneself only, used " have a car, have a house, have high pay, for certain belle handsome young man is chased after " this word, the purpose is to absorb talent of invite applications for a job before sale personnel leaves his native place for a long time and low difficult look for a partner in marriage brings about pay a few times to sign up to teach those who put forward a lesson less.
Coconut cultivates a group to say: "This word did not violate active law statute clearly, belong to a law not to have the category that prohibits can going, belle handsome young man is current society is common make a way. Belle handsome young man is current society is common make a way..
In addition, the article says this word is investigated to cause " the whole nation is acclaimed " , staff of coconut tree group " with the netizen " raised 5 concern with this: Afraid " the figure that influence Hainan opens to the world " , afraid " the Chinese famous brand that moves toward the world is investigated scalp " , afraid Hainan the 500 thousand farmer that plants coconut tree " take off rich return deficient " , afraid coconut tree is fulfilled " one belt all the way " national strategy is gone to Indonesian do factory and Kampuchea to cultivate coco suffocate suffocate with Vietnam, afraid coco is cultivated 1981 - successive 1985 5 years of deficit, differ 20 thousand yuan to be close to going bankrupt only, the miserable situation emersion that employee hair does not give salary, 6000 much employee bear hardships again.
"' coconut is cultivated ' if by scalp, 500 thousand farmer also will ' take off rich return deficient ' . " coconut tree group is written.
Finally, coconut establishs group propaganda to the enemy at the front line: "' coconut is cultivated ' from differ 20 thousand yuan to go bankrupt to be developed to expand by bring back to life only, solve obtain employment of 6000 much employee, year taxes of turn over to the higher authorities 600 million yuan, annual produce 4 billion yuan achievement hard-earned. We brand of nation of this support, protection? We brand of nation of this support, protection??
Coconut tree group still follows article attach the criticism that the partial netizen of intercept backs coconut to establish a group, also be a netizen in order to prove this " afraid " .
Actually, reported on April 1 according to insurgent news, at this point group of second coconut tree is released be suspected of violating advertisement to be investigated by put on record be related, xing Xin of senior partner, lawyer weighs office of attorney of Hunan gold city, if be message of simple invite applications for a job, the content that appears to be publicized phonily, unfavorable and applicable " advertisement law " relevant provision, general and applicable " labor contract law " the 3rd and " obtain employment service and obtain employment management set " the 14th, the 67th relevant provision, by labor safeguard service is undertaken administration is punished.
But the conduct propaganda that the information that this coconut tree group releases included pair of coco to establish group company, and " enter a school has a car, have a house, high pay, affirmation has belle handsome young man to chase after " wait for content, belong to message of simple invite applications for a job no longer, had belonged to the category of advertisement sale, reason ought to basis " advertisement law " the 3rd with pass an imperial examination 9 (7) section provision: The first, advertisement should be taken seriously solid, lawful, with healthy performance the form conveys advertisement content, accord with socialism cultural and ideological progress and promote the Chinese nation the requirement of outstanding and traditional culture, do not make false commitment; The 2nd, advertisement content should agree with social mainstream value, must not hamper public order perhaps violates the society the society is good fashion, will uphold favorable advertisement market order with this.
Ding Jinkun of solicitor of office of attorney of Shanghai big country also is analysed say, above all, the salary with so high acceptance of this help wanted, do not accord with the market actual condition, be suspected of false conduct propaganda. Next, style of design of whole of placard of its help wanted is relatively low common, be suspected of violating convention of public order fine. Finally, "Drink as a child big " the character adds body of the upper part of the body to be twisted " S " of form woman match a plan, also the ill will that sexual teases consumer.
Actually, because help wanted causes controversy,this is not first time of coconut tree group any more.
August 2020, coconut tree group is released " school of manager of occupation of coconut tree education " information of invite applications for a job, enrol unripe condition to ask applicant acceptance is lifelong among them in " coconut is cultivated " service, acceptance with house property on mortage, leave " coconut is cultivated " repay with house property.
To this, hainan saves manpower resource and work of social security office to ensure censorial bureau to point out, clause of section of this invite applications for a job violates labor contract law relevant provision, already enjoined service of social security of resource of manpower of area under administration cultivates a group to strengthen policy and legal conduct propaganda to groom to Hainan coco, supervise and urge its are lawful invite applications for a job, use worker worker lawfully.
Coconut cultivates a group to release outgiving to say, because be opposite examine and verify of information of invite applications for a job is lax, misnomer, partial clause already violated labor contract law relevant provision and humanitarian spirit, cause undesirable effect, express regret greatly to social masses here.
Because undesirable advertisement is investigated,this also is not first time of coconut tree group.
Be in early 2009, because coconut tree imprints on bus of big talk city have " wife likes husband to drink coconut to cultivate card pomegranate juice " " papaya is full I am plump " wait for ad wording, be maintained by door of local The Ministry of Commerce and Industry its are violate compasses release, instruct stop instantly and be in the amerce with 1000 yuan.
In recent years, the advertisement scale of juice of coconut tree coco is larger and larger, advertisement and product pack content always related to woman figure, emphasize " everyday a cup, the curve is moving " .
2019, juice of coco of coconut tree card changes new pack, continue as before before " big tit belle " style, still with " drink as a child big " doubt is like homonymous ad saying to regard conduct propaganda as the dot.
Although coconut cultivates a group to profess " advertisement of coconut tree card is nonexistent false, low common " " I am drunk as a child big " advertisement word does not violate advertisement law, but industrial and commercial bureau is opposite Long Hua district of city of final big talk group of Hainan coconut tree is suspected of releasing illegal advertising behavior to undertake put on record is investigated.
On March 27, 2019, cognizance coco of industrial and commercial bureau cultivates Long Hua district of big talk city group advertisement hampers public order perhaps violates the society the society is good fashion, to coconut limited company of beverage of juice of coco of tree group Hainan makes the administrative punishment that fines 200 thousand yuan.
In addition, total bureau of national broadcasting television also dispatch says, "Juice of coco of coconut tree card " partial version advertisement, content of low common of stimulation of one-sided pursuit sense organ, advocate, violate social fashion, value is oriented existence deviation, be opposite easily broad suffer numerous especially minor produces misdirect, ask various broadcasting television broadcasts the orgnaization stops to broadcast instantly of relevant version " juice of coco of coconut tree card " advertisement.
Coconut cultivates group officer net to show, coconut cultivates group predecessor to be the plant of can of state-operated big talk that built 1956, 1981 to during 1985 consecutive loss, be close to going bankrupt. Begin from 1986, in president of coconut tree group king light promotes guide next beginning that develop quickly.
In occupying, new network reports, data shows, coconut tree group is successive 10 years (2010 - 2019) production value of company of industry of city of row big talk the 2nd name, taxes the 3rd, 2019 production value 4.232 billion yuan, taxes 610 million yuan, still be seleted 2020 Hainan civilian battalion enterprise 100 strong.
However, the development that accompanying coconut to establish a group expands, its advertisement conduct propaganda suffers controversy however, and still be suspected of offending once more after be investigated by put on record legal red line.
Observer net discovers, up to on April 3 9 when, group of tree of @ Hainan coconut still did not delete experience thing help wanted, set its small gain of the top that it is buy. Modification record shows, on March 29, this small gain ever brief the instead that be repaired " oneself see only " , be set to be again after 40 seconds open.
Plant group article for @ Hainan coco below " coconut tree employee and netizen worry 5 times, information of invite applications for a job is investigated to bring countrywide hype, will be close to going bankrupt again " full text:
"Have a car, have a house, have high pay, for certain belle handsome young man is chased after " this word is investigated to cause countrywide hype, employee and netizen " 5 concern " , place at " two hopes " , in order to avoid " coconut is cultivated " be close to going bankrupt again.
One, " 5 concern "
It is the figure that afraid influence Hainan opens to the world.
The near future " coconut is cultivated " not be to be in other media, it is the information that talented person of high pay invite applications for a job releases to the whole nation above the Guan Wei in oneself only, used " have a car, have a house, have high pay, for certain belle handsome young man is chased after " this word, the purpose is to absorb talent of invite applications for a job before sale personnel leaves his native place for a long time and low difficult look for a partner in marriage brings about pay a few times to sign up to teach those who put forward a lesson less. Actually, this word did not violate active law statute clearly, belong to a law not to have the category that prohibits can going, belle handsome young man is current society is common make a way.
Comparative did Deng Xiaoping watch woman face nude in Beijing capital airport 1979 say gladly when mural " why does somebody object painting human body? It what this has is good that what this has object " , vice Prime Minister Li Xiannian that accompanies at that time says " some Chinese people are consider sth remarkable simply because one has not seen it before " , former vice-president of countrywide the Chinese People's Political Consultative Conference, Hong Kong loves Huo Yingdong of home of state-owend enterprise course of study to say: "I go to Beijing every time, should see capital airport await the mural of woman face nude in machine hall to still be in first be absent. If be in, I was at ease. " this naked mural is in reforming and opening is strong in the begining can get affirmation 1979, more advance Hainan to be built from trade harbor now what is more,the rather that, need builds more open battalion business environment. A picture of 70 time makes the mark of Chinese reforming and opening, reforming and opening a makes a way popularly word after 40 years is investigated, also can affect Hainan to build the open image from trade harbor.
The 2 Chinese famous brand that are afraid trend world " coconut is cultivated " the scalp that be investigated.
"Coconut is cultivated " 90 time are become contend a of foreign beverage " iron army-invincible army " . At that time, coke of Coke Cola, 100 things is strong enter China, the whole nation has industry of more than 1000 beverage to topple about, only remnant " coconut is cultivated " etc two nations beverage and two happy " 4 water confront each other " , "Coconut is cultivated " it is worth while to become the Chinese's proud nation brand, grew the Chinese's ambition. Course and foreign beverage 20 old competition, "Coconut is cultivated " still can root of stand firm foot, development expands, become contend the ethical brand of foreign beverage, the product sells as far as to the 30 many countries such as the United States and area. Hundred years before, country wine Maotai wins international Panama gold prize in the United States; Hundred years after in October 2016, juice of coco of card of juice coconut tree is in the country the United States has the honor to win gold prize of international Panama special grade, this is the gold prize of international Panama special grade with only throughout history of Chinese beverage industry.
3 it is afraid Hainan the 500 thousand farmer that plants coconut tree " take off rich return deficient " .
Coconut tree group is enterprise of bibcock of national level agriculture, use the intertropical fruit such as Hainan coco, mango to develop deep treatment property, drove Hainan tropics fruit to cultivate the development of course of study, the help saves the 500 thousand farmer that plants coconut tree to take off deficient to become rich originally, solved Hainan farmer " kind coco it is easy, difficult to sell coco " historic difficult problem. "Coconut is cultivated " if by scalp, 500 thousand farmer also will " take off rich return deficient " .
4 it is afraid " coconut is cultivated " fulfil chairman of be used to " one belt all the way " national strategy is gone to Indonesian do factory and Kampuchea to cultivate coco suffocate suffocate with Vietnam.
The coconut milk technology of coconut tree group is world initiate, obtain the country such as Philippine, Malaysia to invent patent, still be in world banner standing at present, have the world exclusive full automatic product line of intelligent coco juice. Attracted Philippine, Malaysia, Indonesian the coconut production country that waits for southeast Asia and Africa is invited invite investment to run a plant. "Coconut is cultivated " fulfil chairman of be used to " one belt all the way " national strategy, answer provincial Party committee actively to save a government " go " appeal, in going to abroad to do factory and cultivated job to be being advanced.
5 it is afraid " coconut is cultivated " 1981 - successive 1985 5 years of deficit, differ 20 thousand yuan to be close to going bankrupt only, the miserable situation emersion that employee hair does not give salary, 6000 much employee bear hardships again.
Hainan already changed control a company 113 close entirely close down, big talk 52 enterprises close down to be remained 48 times only " coconut is cultivated " wait for 4. "Coconut is cultivated " as " survival " , if be investigated scalp, the national brand that Hainan owns product of two China famous brand exclusively will be destroyed at once.
2, " two hopes "
It is to hope to implement directive of chairman of be used to.
Chairman of be used to is indicated " it is good to want leave no stone unturned to protect market main body protect market main body, for economy development saves fundamental strength. " because " the person basically be offerred that market main body is obtain employment opportunity " " the grumous atmosphere that builds incentive entrepreneur a secretary in charge of sth to do poineering work " .
" economics front page " on March 9 with " the fire of speech of secretary of municipal Party committee that Shandong abnormality promotes: Entrepreneur is parents of back and belly! " praise secretary of municipal Party committee of Shandong Zi rich. Secretary of this municipal Party committee says on the congress that carries out speech of secretary-general of be used to, "Without the development of the enterprise, do not have the obtain employment of masses, do not have governmental taxation, we do the people's livelihood of construction, actor without ability, maintain stability, stress development " , "If the company grows,need only, government of Party Committee of all levels is about bold for the enterprise ' platform ' , move of main help company just is brought wisdom, timely harmonious help solves the difficulty that encounter and problem, accomplish grant whatever is requested, without the thing not faze " .
2 it is the directive that hopes to carry out Ceng Qinggong of former state vice-chairman.
Former state holds the post of secretary of provincial Party committee to bark howl wind and governor Wei Liucheng are indicated when vice-chairman Ceng Qinggong is right, "Coconut is cultivated but ten million cannot fall! Tree group does coconut to become strong target greatly, begin from the country, in the province, still concerned branch should support " .
"Coconut is cultivated " from differ 20 thousand yuan to go bankrupt to be developed to expand by bring back to life only, solve obtain employment of 6000 much employee, year taxes of turn over to the higher authorities 600 million yuan, annual produce 4 billion yuan achievement hard-earned. We brand of nation of this support, protection?
Coconut establishs a group 6000 much employee
Two years on April 2
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