Introduce this next issues simply first.
Mr Chen is in one of these day 10:4Be in 7 minutes carry the airline ticket that Hai Hang booked on Cheng, the total value that APP indicates is 17548 yuan.
Mr Chen discovers suddenly sell a certificate without fill in a form and submit it to the leadership, can cancel order only, go buying afresh.
Search airline ticket afresh, discover the price became 18987 yuan, expensive 1439 yuan.
Mr Chen Qing Dynasty uses medium Cookie information besides the mobile phone (record user data) , try to buy again, still be 18987 yuan.
Mr Chen uninstalls APP, reinstall buy afresh, still be 18987 yuan.
Mr Chen downloads Hai Hang APP, discover fare is 16890 yuan, it is cheap still to carry the price that sees on Cheng than be in for the first time 658 yuan.
Of Mr Chen is a truer person really, not only check arrives carried Cheng to increase the price, even the price is higher than Hai Hang, earn the price difference among.
From the point of the gut above, is you believe this a Bug that carries Cheng? Anyway I am to be not believed. Bug has become Internet company to answer his of negative issue " a balm for treating headaches " evadable, and " casual " " Zhang date by pilfer " distinguish without what.
In fact, big data kills frequent visitor, what be any more new issue, more accurate understanding should be, a lot of companies kill frequent visitor technically namely, just much now big data a such good tools just. And killing frequent visitor on this thing, carrying Cheng had been two.
For instance last year in May, have report of the user that carry Cheng: A hotel with room identical number, in almost same time, of A user booking the price is 208 yuan, and of B user booking the price is 198 yuan, differ 10 yuan, and the difference of two people depends on is the frequent visitor that carries Cheng or blame frequent visitor.
Another case explains directly, carry Cheng so called " Bug " be worth to suspect highly, because this case and the case of Mr Chen are very similar. Last year on May 14, some client is used carry Cheng to order plane ticket, but appear pay a problem to be bought afresh, when she orders a ticket again, fare went up, "Around is less than half hours, although rise in price not much, it is 10 yuan of money only, but quite angry still. But quite angry still..
Big data is killed ripe, just also do not carry Cheng this is so dry, other Internet company also is met. Buy on Baidu polished glutinous rice for instance same piece of movie ticket, frequent visitor is 30 yuan, new client needs 25 yuan only; Take a taxi with drop drop, same time and same route, the price of A is 52 yuan, b needs 48 yuan only.
Kill ripe typical case to still have mobile, UniCom, new client has all sorts of favourable advantage, old client is not enjoyed. The formula that for instance money wants to adjust him UniCom phone (discharge of 76 yuan of 3G, the formula with very old UniCom) , better formula is compared without sexual price on UniCom APP, but I explore to UniCom postal service hall say oneself sell mark, the staff member recommended a formula of 40 yuan of 20G to give me.
So, kill frequent visitor to exist generally, after all you formed a habit, be equivalent to their circle raising the sheep that rise; And those new clients, still be outside the circle, need gives a dot delicious feed more, ability accost comes in.
Pay close attention to Kong Fang finance and economics, let your economy principle that understands backside of incident of heat finance and economics for a short while.
