As the rapid development of Chinese economy, the rapid development of Internet economy, of Chinese culture industry arisen, and the intermediary effect that movie and TV spreads as ethical culture, more and more people are sharing this market. Not follow tide / become investor of clear movie and TV since 2012, the booking office of chinese mainland is maintaining rising momentum all the time. From the point of box-office growth trend, arrive from now 2020, hopeful of Chinese film market makes the film market with the biggest whole world, screen amount hopeful is broken through 60 thousand, produce per year a quantity to achieve 800 the left and right sides. Year booking office predicts to will achieve 80 billion yuan, integral actual strength will have relatively substantially promotion.
This is the box-office circumstance of Chinese film, can see in data side, because this is occupied, a batch of people entered industry of movie and TV. Although rival 2018 new enthusiasm of China, so why it is so outstanding, we not follow tide, become a clear person, specific come from the following respects. Domestic economy construction is perfect with each passing day: The improvement that domestic economy builds, of people living standard rise ceaselessly, of proportion of culture recreation consumption rise. The public needs more culture and recreational industry to come promotional their life is happy. Film culture and market mature gradually: Through precipitation of 113 years, the development of Chinese film culture formed a relatively stable market channel. This film produced delicate effect to public life, the country also regards China as the agency of culture communication the film. The number that watchs the movie increases gradually: With Chinese tradition industrial posture is compared, the GDP difference of movie industry is quite big. 2018 first half of the year, the number that views this city cinema in this country is 9 billion, than 2017 the corresponding period grows 15.4 ％ first half of the year. In 2009-2018 first half of the year, from the point of the angle that watchs movies number to increase people watchs a city the film and compared to the same period increase rate, chinese box-office market still has very large growth space.
Core watchs rate of urban be on the wane: What build as the maturity of shopping centre of core of city of a gleam of and theater is saturated, cinema investment step by step transition arrives 23 lines city, the urban level that the theater builds sinks gradually, develop broader market. Population of 23 lines city exceeds million, economy developeds, the dweller has certain consumptive capacity. In the meantime, second line and the investment cost of 3 line cities are relatively reasonable, market potential is opposite bigger, become the main position that current motion picture competes. . Box-office income is added compared to the same period fast, a gleam of and income of booking office of second line city were the same as score not to grow 8 first half of the year 2018 ％ and 15 ％ , under the whole nation box-office total increase rate is 17.7 ％ . 3 lines, 4 lines and income of booking office of 5 lines city compared to the same period increase rate is 20 ％ . 28 ％ , 34 ％ , it is the main force that promotes box-office growth.
The policy that booking office of city of national bisect class grows 2015-2018 first half of the year supports: On November 26, 2017, national news publishs the seminar that bureau of film of total bureau of broadcast film TV sponsors to be held in Hangzhou. Zhang Hongsen of this workshop director expresses: "Chinese film must enhance the core competition ability of the film energetically, build the soft actual strength of film culture, divide a phase to form the international force of the film. Total bureau of TV of national broadcast film asks booking office exceeds 200 billion inside 10 years, every county must have a theater, every theater has subsidy of 200 much states, chinese film market gets national policy support energetically. Domestic sth used to one's own advantage is abundant, accelerate movie industry development: Chinese home sth used to one's own advantage is relatively abundant, industry of movie of foreign capital investment is more freewill, the movie industry that invests to depend on capital highly forms favorable development environment. Enlarge movie industry to invest financing channel policy, be helpful for the development of film-making course of study, it is important that for movie company catenary of farther outspread industry is offerred prop up. Meanwhile, domestic and international of all sorts of movie industry fund take an active part in, especially its interiorly management, financial system and financial tool use the rich experience of the respect, produce the progress to industry of whole China movie positive effect. Catenary. The city of Internet changes the development that promoted movie industry: Since 2000, the city is changed of rate year all increase rate is close to 3 ％ . Up to by 2017, chinese town often lives population is eight hundred and thirteen million four hundred and seventy thousand person, than going up year end adds 20.49 million person. Town population occupies total population (town) scale is changed rate for 58.52 ％ , than going up year end increases 1.17 percent. This city already became the main carrier that national economy grows. As urban estate, traffic, the rapid development that the infrastructure such as communication builds, urban culture industry builds the gold period that also welcomed a great progress, as the rapid development of Internet, internet stops to offer a technology to support to movie industry speech not only, permeate financing quickly, buy, the strategy cooperates, arrange movie industry energetically, immediate impact and situation of industry of change convention movie, realize film-making democratization stage by stage, the film consumes relation and film to issue. Intermediary, the big data in the accuracy of film sale and film operation. This provides the development that is movie industry and prosperity persistent dynamical source.
Movie company appears on the market financing foreign capital enters an industry to drive resource conformity: Actual strength of capital of company of Chinese movie estate gets showinging promotion. On one hand, domestic China film, shanghai report album is round, beijing culture, china friendship brother, china plan movie and TV, the company of culture of movie and TV such as smooth intermediary already appeared on the market appear on the market, movie company already began to used capital market channel to collect substantial financing and high grade resource. Produce good resource synergism. On the other hand, because adjust and be loosened of national policy, more and more outside capital begin each sides of sortie movie industry. The society besides the tradition is unused outside fund, include fiducial also begin to enter film market with all sorts of orgnaization investor that invest inside. Bank credit invests fund to also become the newly emerging force that Chinese movie industry invests. Review the box-office data that violent wind rises, a lot of people special the future that values film market develops. As the rapid development of Chinese economy, future of Chinese film market has vast development space, income level of people also rises somewhat. The film also makes people life and one of recreational way. Current, chinese film market already made the 2nd big market that is next to the United States. This market is the whole world market of the 2nd big motion picture. Future, investment of movie and TV also will make one of main investment way.
